z-shaped thinkers
Post on 17-Oct-2014
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z-shaped thinkers
Really good interaction
design
Meaningful
Pleasurable
Convenient
Usable
Reliable
Functional (Useful)
Focused on
Experiences(People, Activities, Context)
Focused on
Tasks(Products, Features)
SUBJECTIVE / QUALITATIVE
OBJECTIVE / QUANTIFIABLE
Has personal significance
Memorable experience worth sharing
Super easy to use, works like I think
Can be used without di!culty
Is available and accurate
Works as programmed
THIS IS THE “CHASM” THAT IS REALLY, REALLY HARD FOR ORGANIZATIONS TO CROSS
“Never Use a Warning When
you Mean Undo”
“Never Use a Warning When
you Mean Undo”
“Never Use a Warning When
you Mean Undo”
“Never Use a Warning When
you Mean Undo”
“infinite scrolling”
X
“Never Use a Warning When
you Mean Undo”
“infinite scrolling”
X
‘Z’-Shaped Thinkers
Why ?
‘T’ was taken...
‘T’ was taken...
Tdeep vertical
expertise
empathy to see patterns and branch out
into other areas
-Shaped Thinkers?
-Shaped Thinkers?V
iShaped Thinkers?
Z
“When everyone zigs, zag.”
X
Z
Z
Z
reliable, but diminishing returns
reliable, but diminishing returns
opportunity to ‘change the game’
?
Nicholas Negroponte
Nicholas Negroponte
George Lucas
Dean Kamen
buckminster fuller
Geodesic Dome Housing
The Fuller Projection
The Dymaxion Car
The Dymaxion Bathroom / Fog Gun Shower
“When everyone zigs, zag.”
Cool...
But What does this have to do with application design and development?
‘Z’-Shaped Thinkersapproach challenges
(of all kinds!)in different ways
Z
Zwhat happens here?
challenge assumptions
‘Z’-Shaped Thinkers...
“Ladders of Abstraction”
also known as...
Why?
Why?
WHY?
WHY?
WHY?
*Build a tricycle
with wings!
*Build a tricycle
with wings!(Silly Request)
*B
What color do you want it?
Build a tricycle with wings!
(Silly Request)
*B
What color do you want it?
Build a tricycle with wings!
BWe can try out some
Ajax-coated titanium!
(Silly Request)
*B
What color do you want it?
bStop.
Why is this valuable? And
for whom?
Build a tricycle with wings!
BWe can try out some
Ajax-coated titanium!
(Silly Request)
transparentmessages
modal confirmation
boxes
Things not broken
Things not broken
Context makes the content explicit(remove the darn labels!)
reframe the problem
‘Z’-Shaped Thinkers...
?
FRAMING
DESIGN AS
PROBLEMSOLVING
FUNCTION AND FORM
STYLE
NO CONSCIOUSDESIGN
A ROUGH DESIGN MATURITY CONTINUUM
+
!!!!!
Design redefines the challenges facing the organization.
Framing sets the agenda, outlines the boundaries and axes of interest, and moves design from executing strategy to shaping strategy. Disruptive innovation lives here.
Design finds new opportunities by solving existing problems.
Design process generates alternatives within a problem space. Design also narrows down those options to a specific solution.
Design makes things work better.
This is the classic practice of design - but it's still commonly limited to incremental improvements through iteration over existing solutions.
Design is the gateway to be hip and cool.
Design is stylish, but too often is percieved and practiced as a cosmetic afterthought.
Design value isn't recognized.
This attitude fosters design by default - however things come out is fine, because there are more important issues to deal with.?
www.bplusd.org
© 2005, Jess McMullin
bplusd
BUSINESS+DESIGN
(Jess McMullin - Design Maturity Model - http://www.bplusd.org/2005/10/19/a-rough-design-maturity-model/ )
Design a vase.
(example from Marc Rettig)
Design a better way for people to enjoy flowers in their home.
(example from Marc Rettig)
(Insert Jeremy’s example from Quizno’s)
explore many perspectives
‘Z’-Shaped Thinkers...
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
Coopetition
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
Coopetition
3rd Party Developers
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
Coopetition
3rd Party Developers
Government Regulations
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
Coopetition
3rd Party Developers
Global Market
Government Regulations
‘the important stuff’ changes over time...
What about different ‘time-based’ layouts?
Confirmation
‘the important stuff’ changes over time...
What about different ‘time-based’ layouts?
Navigation
‘the important stuff’ changes over time...
What about different ‘time-based’ layouts?
Check-In
‘the important stuff’ changes over time...
What about different ‘time-based’ layouts?
‘the important stuff’ changes over time...
What about different ‘time-based’ layouts?
synthesizeinformation
‘Z’-Shaped Thinkers...
+
=Fog Gun Shower
Project C
Project AProject B
Project B
Project A
‘Z’-Shaped Thinkers...
challenge assumptions
reframe the problem
explore many perspectives
synthesize information
‘Z’-Shaped Thinkers...
challenge assumptions
reframe the problem
explore many perspectives
synthesize information
envision unseen opportunities
in order to...
MY PERSONAL SITEME
THE BEST WAY TO REACH ME
Stephen P. Anderson / www.poetpainter.com
Thanks!
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