zealand's meat market & eatery

EVERYTHING ELSE IS JUST MEAT

Eric Cano // Applied Branding

Mission Statement

Logo Design

Style Guide

Stationary

StoreFront

Web Design

transportation

Advertising

Product

Merchandise

Eric Cano // Applied Branding

MISSION STATEMENT

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Zealand’s Meat Market & Eatery

Eric Cano // Applied Branding

Here at Zealand’s we bring to you our

promise of high quality

gourmet beef. Not only that but all our

livestock is 100 percent

grass fed. Sounds pretty amazing huh? Ho

w do we do it? It’s quite

easy when you come up with a strategic

plan like we did here at

Zealand’s. Our system, which is inspired

by the New Zealand style

of growing livestock, consists of a care

fully supervised process

in which we sustain and nourish the envi

ronment by restoring the

soil where we plan to grow our beef.

Grown in green pastures

surrounded by mountains around central Ca

lifornia, all our livestock

is preservative free and is fed wheat gra

ss in order to bring the

best quality all the time.

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Eric Cano // Applied Branding

Logo Design

Typeface

CartonA b c d e f g h i j k l m n o p q r s t u v w x y z

A b c d e f g h i j k l m n o p q r s t u vwxyz

Abcdefghijklm nopqrstuvwxyz

MenschBold

Cubano

Zealand’s Meat Market & Eatery

Colors

WORDMARK

Black Pantone 110 PC Pantone 470 PC3Eric Cano // Applied Branding

Stationary

4

Eric Cano // Applied Branding

Zealand’s Meat Market & Eatery

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413 Los Angeles StreetLos Angeles

California

Ph#: 626•352•7678

email: eric@zealands.comWWW.zealand.com

413 Los Angeles StreetLos Angeles

California

Ph#: 626•352•7678email: eric@zealands.com

WWW.zealand.com

Eric Cano

Letterhead

BUSINESS CARD

Eric Cano // Applied Branding

413 Los Angeles Street • Lo s Ange le s • Califor nia

ENVELOPE

BUCKSLIP 6

Eric Cano // Applied Branding

Storefront

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Zealand’s Meat Market & Eatery

Central California, Zealand’s Meat Farms

Eric Cano // Applied Branding

Central California, Zealand’s Meat Farms

Central California, Zealand’s Meat Farms

8Eric Cano // Applied Branding

413 Los Angeles Street • Los ANgeles • CA

Zealand’s meat market & Eatery

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Eric Cano // Applied Branding

Inside of Zealand’s Eatery

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Eric Cano // Applied Branding

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Product & Style guide

100%

Grass FedGourmet

Beef

Tare

Net WT. Sell By

unit Price

100%

Grass FedGourmet

Beef

Tare

Net WT. Sell By

unit Price

100%

Grass FedGourmet

Beef

Tare

Net WT. Sell By

unit Price

100%

Grass FedGourmet

Beef

Tare

Net WT. Sell By

unit Price

100%

Grass FedGourmet

Beef

Tare

Net WT. Sell By

unit Price

100%

Grass FedGourmet

Beef

Tare

Net WT. Sell By

unit Price

Labels

Product

Eric Cano // Applied Branding

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merchandise

Eric Cano // Applied Branding

13

Advertising

Eric Cano // Applied Branding

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Outdoor Advertising

Eric Cano // Applied Branding

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Web Design

Eric Cano // Applied Branding

transportation

16Eric Cano // Applied Branding

Eric Cano // Applied Branding