zomato buys urbanspoon

‘Zomato Buys Urbanspoon For $52 Million To Enter US’

Source : Times Of IndiaDated 12th January 2015 by

HARI HARA SUDHAN R

Importance & Relevance

• Indian Company Acquiring Foreign

company

• $ 52 Million

• e-Restaurant Discovery Guide

• Eating Out : Consumer Trend

Contents• Company profile

• video

• Why this acquisition

• Analysis

• chart

• SWOT analysis

• conclusion

Company profile

Founded on 2008 2006

Founded By Deepinder Goyal Patrick O’Donnell

Headquarters New Delhi Washington

Employers 11000 2500

Serves 22 countries 7 countries

ZOMATO URBANSPOON

Video

Why This Acquisition?• To Enter US, Canada, Australia

• To Leverage Local Insight & Experience

• To Expand Overseas By This Fiscal

• To Outsmart Competition

• To Build Largest Resource

Analysis• Increasing India's value to the global

level• Creating large chain of e-restaurant Service• Creating employment opportunities• Attracting global customers with providing

local taste

SWOT Analysis

Strengths Innovative

Culture, Financial Leverage,

Technology

Weakness High Staff Turnover

Opportuni-ties

Emerging markets,

International Expansion

Threats Competitor

conclusion • To Be A Global Consumer Brand

• To Effectively Use Latest Funding

• To list The Company On Fortune 500

• To Expand To 50 More Countries

reference

• www.indiatvnews.com• vccircle.com

Thank you