#RockTheRev

Amplify Your Marketing

Amy HessMarketing Manager

#RockTheRev

Confirmit

World’s leading SaaS vendor for Customer Feedback, Employee Feedback, and Market Research applications.Global 5000 companies and Market Research agencies worldwide, rely on our Confirmit for feedback/data collection, panel management, data processing, analysis, and reporting.Why Confirmit? Security, Reliability, Scalability, Superior Product Development, & Investment

• unprecedented volume: 5 completed surveys/ second; 1,000,000 pages displayed/hour

• unrivaled 99.7% uptime guarantee

#RockTheRev

Customer SuccessGlobal 5000 companies and Market Research agencies worldwide

#RockTheRev

Our Global Presence

Founded in 1996240+ staff globally 100+ in R&D Headquarters in Oslo,

Norway London & Guildford, New York & San

Francisco, USA Moscow & Yaroslavl,

Russia. Frankfurt, Germany

August 2011

Reseller Network: Italy Australia Spain Thailand Japan Kuwait

#RockTheRev

Why Marketing Automation

Several disparate systems = not optimizedNeed for more advanced email & landing page reportingScalable system to support growing global presence & teamSeamless integration with SFDC

#RockTheRev

Why Marketo?

After evaluating platforms:We needed a dedicated Marketing Automation Platform Our teams wanted Sales Insight! Increased visibility & collaboration for Sales

Data Management/Cleaning capabilities Dedup, manage Opt Outs, registration updates,

etc.

#RockTheRev

1st Campaign = Amplified Success

Time Savings: Hours per campaign 1 hour pre-Marketo; now: a few minutes or less! No more manual processes

Seamless integration for event registration Custom form to support registration for a 16-part

webinar series! (Thanks, Madhu!)• Use of custom fields and dynamic text to manage

registration status, confirmations and reminders.

Sales Insight – arsenal of insight at their fingertips Watch List became VERY popular!

• Cold lead revisited the site; 2 days later Sales scheduled a meeting. Now its a HOT opportunity!

#RockTheRev

Amplified Strategy

Transformational shift to Marketing infrastructureMultiple dimensions of visibility across Sales, Support, OperationsOverall process improvements NEW operational strategy driven on insight from MarketoImmediate engagement & alignment

#RockTheRev

Amplified Activities

Landing page reporting, optimization Doubled target conversion rate! Several

hundred add’l new leads in the last 3 monthsA/B testing subject lines, email layouts = increased open

ratesSales Insight for “mini-mass” mailings

#RockTheRev

Making the most of Marketo

CMS integration for site membershipReplaced separate de-duping serviceLanding pages for mobile view Custom fields for event management Looking forward to the next release!!

Dynamic content for multi-lingualcampaignsEvaluate promotional activities for events, give-aways, social media, etc. And more!

#RockTheRev

What’s next?

Marketing & Sales Management alignment:Development of single lead cycle definition RCA here I come!

Lead Lifecycle ReportingLead Nurturing ProgramsStrategic Content Marketing

#RockTheRev

QuestionsAmy HessMarketing Manageramy.hess@confirmit.com212.660.1803(Office)123.123.1234(Mobile)