Phone: (966) 0548041073 | Email: amr.gawish@americana.com.sa |

Amr Gawish

Summary

You might hear the phrase “doubled the

business in Five years” every now and then

but to actually experience it yourself is a

totally different story. Leading the

Marketingfunction in Eastern Province for

the biggest restaurants company in the

market was one of the most exciting and

yet challenging experiences in my

professional career. With the huge

barricades facing the

retail/service/hospitality industry in KSA,

Running a multi-billion business & doubling

the number of our stores, Sales, and Profit,

With 6 leading global successful different

brands and 135 + restaurants KFC , Hardees,

Krispy Kreme, TGI Fridays, Red Lobster, Long

Horn steak house, and chicken Tikka.

Analysis, planning, implementation and

carefully control of programs are the most

important Process that helps you to

enhance the Company Performance and

cope with the Rapidly changing Market

and challenges .

Dealing with all this in an environment that

is changing around the clock with a lots of

Threats and Competition that requires the

continuous update for different

contingency plans, all that plus many others

have made this journey one of the most

fulfilling experiences in my life! Now that our

mission is accomplished, guess what’s next

we are committed on doing it all over

again. Sails are all set to double our

business again! Here we go… :)

Job History

Assistant Marketing Manager Eastern Province – Americana.

April 2013 – Present

Marketing Senior Coordinator

Eastern Province – Americana.

April 2011– April 2013

Marketing Coordinator Eastern Province – Americana.

April 2009– April 2011

Marketing Analyst Eastern Province – Americana.

September 2008– April 2009

Economical Analyst Businessmen Association -Egypt

Sep 2003 – June 2007

Phone: (966) 0548041073 | Email: amr.gawish@americana.com.sa |

Qualifications Summary

I am a highly skilled, dynamic, innovative, and competent professional person, with more than 12

years of experience in marketing as long as business development, sales, training and management.

With a Deep understood of Saudi consumer and a strong network in Saudi market.

Professional Experience

1. Strategic Planning. Analyzing the company's business portfolio and deciding which businesses should receive more or fewer resources. Using portfolio-planning method like the BCG growth-share matrix or the General Electric grid.

2. Branding and brand building Translate brand insights into ideas and actions Focusing on the brand personality to improve the brand equity, awareness and Image thru creating and executing a branding campaigns.

3. Effective management of ATL& BTL Campaigns. Liaising and networking with a wide range of stakeholders including customers, colleagues, brand managers, suppliers and drive PR and CSR initiatives in coordination with media/PR partners.

4. CRM Activities. Coordinate the implementation of CRM activities and database customers’ profile, leverage loyalty program

5. Marketing research

Using the research outputs to identify and define marketing opportunities and problems as well as to generate, refine and evaluate marketing actions

6. KPI’s and tracking Analyze and manage key KPI’s for the assigned consumer need segment, in order to measure marketing effectiveness and take corrective actions when required.

7. Pricing Setup, review and apply effective pricing strategies to ensure optimal profits.

8. Sales Budget Develop annual sales Plan For store by store and Chains.

9. Consumer needs segment planning Develop and ensure implementation of the consumer need segment planning for sustainable profitable growth of the segment.

Marketing& branding Executive

Phone: (966) 0548041073 | Email: amr.gawish@americana.com.sa |

10. Advertising and promotion ensure the development of effective advertising and promotional programs based on consumer insights, and evaluate effectiveness of the investments to optimize expenditures.

11. Product innovation Generate and evaluate ideas for renovation and innovation, based on consumer insights, market opportunities, competitor analysis and technological opportunities in order to improve existing products and to launch new ones.

12. Forecasting Coordinate with Supply Chain and operation for an accurate and reliable rolling sales forecast, on base of the demand planning for the consumer need segment, to ensure timely product availability.

13. Acute cases and losses stores solutions Create an integrated action plans to improve the performance of the underperforming stores in cooperation with Operation, training finance and other Departments if needed.

14. Monitoring competitor’s activities. Monitoring and analyzing market trends Studying competitors' products and services.

Education & Training

Bachelor in English literature 1999 -2003 | Faculty of Arts .Minia University

Master of Science in Marketing (M.S.C.), 2010 -2011 | College of Cambridge.

Training courses:

7 Habits of Highly Effetive People.

Advanced Mangment Skills .

Time Management .

Delegation.

negotiation Skills .

Project Management .

Presentation Skills .

Achievements.

Best Employee ( Eastern Branch 2008 ) .

Best Execution of a Marketing Campaign ( WWE Campaign)

Awared as the Best Opening all over the World ( Krispy Kreme ) .

Best Branding Campaign ( KFC Freshness Campaign )

Personal Informations.

Date of birth: 13/02/1982

Place of birth: Egypt

Nationality: Egyptian

Marital status: Married ( with 2 Children)