amsterdam economic board, karoline moors: the amsterdam metropolitan area - a region of...
DESCRIPTION
These are the slides to Karoline Moors's presentation on "The Amsterdam Metropolitan Area - A region of opportunities" at Expatica's International Job Fair on Saturday, 5 April 2014. The Amsterdam Metropolitan Area is an important Global Business Hub. It aims to belong to the top 5 of the strongest regions in Europe. International companies from all over the world settle in the Amsterdam Area. Attracting and sustaining international talent is therefore of utmost importance to the region. Karoline Moors, Projectmanager International Talent Acquisition, gives an overview of the economic activity within the Amsterdam metropolitan Area and the job opportunities within its important economic sectors. For more information on the Amsterdam Economic Board, please go to http://www.amsterdameconomicboard.com/english . For information on the City of Amsterdam and the Amsterdam Metropolitan Area, please visit http://www.iamsterdam.com/ .TRANSCRIPT
The Amsterdam Metropolitan Area A region of opportunities
I am Project Manager International Talent Acquisition
Karoline
4
Amsterdam Economic Board
Goal: to become a global business hub, and to rank within the top 5 strongest European regions.
Mission: cooperation, innovation, growth in order to strengthen welfare and well-being in the Amsterdam Metropolitan Area.
ITA: An international talent pool contributes to the AMA’s ambition of ranking within the top 5 strongest European Business Hubs, by boosting economic growth, prosperity and employment.
Vision ITA The Metropolis Region of Amsterdam wants and has to become more (pro)active in attracting and retaining international talent to the region for three reasons: 1. In specific functional area’s, scarcity still occurs. Often in crucial spots,
within the eight defined opportune MRA clusters. Non fulfilment of these vacancies causes significant opportunity costs.
2. Our economy profits from open borders. A lack of an international pool of talent prevents (international) investors to invest in the metropolis and/or to stay in the metropolis.
3. An international pool of talents creates a bridge with the World economies. It’s a small world after all.
5
Mission ITA
The International Talent Acquisition (ITA) project focuses on the targeted sourcing of talent from abroad; including providing a “warm bath” reception upon arrival and retention of the international talent that is already present in the MRA (“boeien & binden”). With “talent” both knowledge workers as well as international students are intended.
6
Maslow anno 2013
Over 2,200 foreign companies,
of which 475 international headquarters
Global Business Hub
Centre of European purchasing power; situated in the centre of the three largest economies in Europe
Excellent connections
Efficient business travel Connected socially Known for creativity, innovation,
entrepreneurship, sustainability and openness
Key location & Access to new markets
95% of Europe’s largest markets within 24 hour reach by road
• The Dutch have an international focus; and 7,3% foreign highly skilled people
• 177 nationalities in the AMA
• 40% of “Amsterdammers” are foreigners or have dual nationality
• 90% speaks two or more languages
• Businesses establish their offices in the AMA to cover the European main land
44Germany
30Belgium
25United Kingdom
22Poland
48Denmark
49Italy
1The Netherlands
2Singapore
3Canada
4Ireland
56France
13Sweden
10Luxemburg
National culture open to foreign ideas
Country Rank
Source: IMD World Competitiveness Yearbook 2010
44Germany
30Belgium
25United Kingdom
22Poland
48Denmark
49Italy
1The Netherlands
2Singapore
3Canada
4Ireland
56France
13Sweden
10Luxemburg
National culture open to foreign ideas
Country Rank
Source: IMD World Competitiveness Yearbook 2010
Connected socially
International service providers
High quality network of service providers
>2200 Foreign companies
Business and IT services
Creative services
Financial services
Legal services
Supply chain services
Highly skilled, international talent
Excellent skills • Strong top 10 position
among European cities in terms of recruiting qualified staff
• Competent senior managers
Modern work force • Flexible and productive • Open minded • Highest gender equality in
the world
Languages • Third country in the world,
after Switzerland and Luxembourg, in terms of language skills
• 87 % of Dutch speak English, 70 % German
International focus • International experience of
senior managers • Attractive for foreign talent,
large influx (12%) • Low cost of living, 30%-ruling
for expats
European global cities under pressure
Quick facts
Size city: 84 sq mile Size metropolitan aera: 700 sq mile Population city: 800.000 Population metropolian area: 2.2 million Foreign companies: >2,200 Foreign headquarters 475 (2013) No. Jobs in foreign companies: 150,000
Attractive region for knowledge workers
The Expatcenter
is a co-operation between the Cities of Amsterdam, Amstelveen, Haarlemmermeer, Almere, Velsen, Hilversum, the Immigration and Naturalisation Service (IND) and the Tax Administration;
During one visit, an expat and their families receive:
Residence card;
Municipal registration with social security number;
Welcome Bag;
Partnership Programme booklet, My first month in Amsterdam;
Opportunity to ask any question he/she may have.
Open today from 13.00-15.00
(normally on weekdays from 9.00-17.00)
Website www.expatcenter.com
Booklet, please take a copy at the fair!
Fotografie: Naam
Amsterdam Labour market
Creative Industries
Agri Food & Horticulture
ICT & E-science
Financial & `Business Services
Logistics Life sciences & Health
Tourism & Conferences
High Tech materials
Labour participation
16
Working population in the Amsterdam Metropolitan Area and the Netherlands Yearly growth in percentages; 2011-2014
17
Gross labour participation, per level of education, in the AMA and the Netherlands in percentages; 2012
Unemployment, on level of education, in the AMA and the Netherlands in percentage of the labour population; 2012
46%
TOTAL LOWER MIDDLE HIGHER
TOTAL LOWER MIDDLE HIGHER
2014: NL 7,3% EU 11,9%
Creative industry
91.000 jobs (>50% in Amsterdam)
40.000 companies
Added value in the AMA: 4,3 billion euro (2,4% GDP)
Mostly: fashion (e.g. denim!!), advertising, audio visual, publishing
Mainly small and medium size companies and a few large companies
18
Financial- & business services
163.000 jobs (26% of the AMA)
33.000 establishments; many multinationals, but also smaller companies and relatively spoken a lot of sole proprietors
26% of the GRP
Most important: Banks (ING, ABN AMRO), Insurance companies, accountancy firms, recruitment/HR agencies, consultancy firms, real estate agents, lawyers etc.
19
Agri Food and Horticulture
Agri & Horticulture
15.000 jobs
1500 companies
Added value to the AMA 592 million euro a year
Absolute world leader in flower trade: 75% market share
Food
30.000 jobs
3600 companies: Ahold, Gerkens Cacao, Nestlé, ADM Cocoa, Heineken, Quality Bakers, Cargill, Kerry, Bio Science, United Biscuits, Duyvis, McCain Foods, Yakult;
Foodsector represents 20% of Dutch exports
20
Logistics
180.000 jobs
25.500 companies
Added Value to the AMA: 16 billion euro a year
Hubs:
- Schiphol 3rd largest air cargo hub in Europe
- Amsterdam Harbour the 4th largest harbour in Europe
- AMS-IX the largest and most stabile internet hub world-wide
- Largest floricultural auction world-wide
21
ICT & eScience 96.500 jobs (10% of total)
Added value in AMA: €18 billion a year
19.400 establishments (growth of 28% since 2004)
Holland 5th worldwide in the field of ICT
Focus:
- Big data - Smart cities - E-health - Human capital
22
Life Sciences & Health
20.000 jobs
Presence:
- 369 Life Sciences organisations
- 117 R&D intensive companies
- 36 Research and educational institutes
- Most important: VU / VU medical center, UvA, AMC, Nederlands Kanker Instituut (NKI) , Nederlands Instituut voor Neuroscience (NIN) en Sanquin
A young cluster, still growing with big opportunities
Scientific excellence: Oncology, Neurosciences, Immunology, Infectious diseases, Cardiovascular diseases, Imaging
23
Tourism & conferences
88.000 jobs
(Direct) spendings by tourists: 6,4 billon euro in AMA
Over 10 million overnight stays in hotels per year
Amsterdam in top 20 of best conference cities (> 650 conferences a year)
24
High Tech Materials
94.000jobs
Added value in Amsterdam Metropolitan Area €8,9 billion a year
12.000 companies
Export value €20 billion a year (40% of the AMA)
25
26
Open vacancies in the Amsterdam Area per industry group 2013 II (numbers)
Financial and business services
Trade
Information & Communication
Food service industry
Other commercial services
Health care
Other non- commercial services
Construction and industry
Logistics
Education
Unknown
Agriculture
Opportunities
Accelerating job growth, one of the lowest European unemployment
rates, aging population
Growing global business hub and increasing internationalisation
Increasing demand for (international) highly skilled workers with abilities
and talent
Sectors with future labour shortage: IT, Business Services, Education and
Life Sciences
Amsterdam as software and ICT capital of Europe (AMS-IX)
Tips
Sell yourself! Because International talent brings:
- A good investment climate,
- a qualitative and quantitative scarcity solution,
- A bridge to the world economies: knowledge of countries, markets, languages and cultures
- More diversity, innovation and productivity and improved quality to national talent.
Check out iamsterdam.com
Indeed.nl => use an English word that doesn’t exist in Dutch (e.g. what, which)
Attractive region for knowledge workers
amsterdam works