PowerPoint Presentation

Supply Chain ManagementINDUSTRY OVERVIEW

The milk industry in India has been on a sturdy path of progression since Indian independence.

The milk production of India has grown from 17 million tonnes (1951) to 132.43 million tonnes (2012-2013).

India is the worlds largest milk producer; accounting for more than 17% of the worlds total milk production.

Amul ranks 15th among the top dairy organization in the world.

INDIAN DAIRY INDUSTRY

Size of the IndustryMore than 10 million dairy farmers belong to 96,000 local dairy cooperatives, who sell their product to one of 170 milk producers' cooperative unions who in turn are supported by 15 state cooperativeGeographical distributionDelhi, Punjab, Mumbai, Gujarat, Surat, Lucknow, Bihar, HyderabadOutput per annumGrowing 5 % per annumMarket CapitalizationThe industry contributes about Rs 1,15,970 crores (US $ 25,771 million) to the national economy.STRUCTURE OF DAIRY INDISTRY IN INDIA

EVOLUTION OF AMUL

Formed in 1946 by Dr. Verghese Kurien

It was found in Gujarat.

Brand name taken from Sanskrit word Amoolya means Precious.

Full name Anand Milk producers Union ltd.

Managed by GCMMF (Gujarat Cooperative Milk Marketing Federation)

Amul has spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world.

BUSINESS MODEL OF AMUL

RANGE OF PRODUCTS

BreadspreadsAmul Butter, Amul Lite, Delicious Table MargarineCheese RangeAmul Pasteurized Processed Cheddar Cheese, Amul Processed Cheese Spread, Amul Pizza (Mozarella) Cheese,Amul Emmental Cheese, Amul Gouda Cheese, Amul Malai Paneer (cottage cheese), Utterly Delicious PizzaFresh MilkAmul Gold Full Cream Milk 6% fat, Amul Shakti Standardised Milk 4.5% Fat, Amul Taaza Toned Milk 3% fat,Amul Slim & Trim, Amul Cow MilkUHT Milk RangeAmul Gold 4.5% fat Milk, Amul Shakti 3% fat Milk, Amul Taaza 1.5% fat Milk, Amul Lite Slim-n-Trim Milk, Amul Fresh CreamMilk PowdersAmul Full Cream Milk Powder, Amulya Dairy Whitener, Sagar Skimmed Milk Powder, Amulspray Infant Milk Food, Sagar Tea and Coffee WhitenerMilk DrinkAmul Kool Flavoured Milk, Amul Kool Cafe, Amul Kool Koko,Amul Kool Millk Shaake, Amul Kool Chocolate Milk,Nutramul Energy DrinkRANGE OF PRODUCTS CONT.

Health DrinkStamina Instant Energy DrinkBrown BeverageNutramul Malted Milk FoodCurd ProductsAmul Masti Dahi (fresh curd), Amul Masti Spiced Butter Milk,Amul Lassee, Amul Flaavyo YoghurtPure GheeAmul Pure Ghee, Sagar Pure GheeSweetened Condensed MilkAmul MithaimateMithaee Range (Ethnic Sweets)Amul Shrikhand, Amul Mithaee Gulabjamuns, Amul Basundi,Avsar LadoosIce-creamSundae Range, probiotic,,sugarfree and probioticChocolate & ConfectioneryAmul Milk Chocolate, Amul Fruit & Nut Chocolate, Amul Chocozoo, Amul Bindass, Amul FundooCOMPETITORS OF AMUL

SUPPLY CHAIN

ACTIVITIES PERFORMED

Distribution of milk from distributors point to retailers point.

Plant visit(Sabar Dairy, Rohtak, Haryana).

Distribution of milk from production plant to distributors point.

Temperature analysis

Cost-Benefit analysis of distributors(under process).

LEARNINGS

Production of milk at plant.

Distribution of Amul milk and the problems faced by Amul in this distribution.

Difference between distribution of perishable and non perishable products.

Quality and customer grievance handling are success determining factors in milk industry.

Capital benefit to retailers is major factor in determining the demand of milk products in backward areas where customer is not very quality conscious.

CONTRIBUTIONS

Suggestions to decrease the crate cutting of packets.

Suggestions to decrease the loading time at plant.

Our temperature data helped in analysis of milk damage problem and leakage problem.

THANK YOU