amul indstries pvt ltd-bba-mba project report
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A Project ReportOn
AMUL INDUSTRIES PVT.LTD.
Index
Sr.No Contents Page No.
1 General Information 6
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2 Production Department 14
3 Marketing Department 31
4 Finance Department 42
5 Personal Department 54
6 Future Plans 61
7 Suggestions 63
8 Conclusion 65
9 Bibliography 67
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General Information
Sr.No. Contents Page no.
1 History 8
2 Size of organization 9
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3 Form of the organization 10
4 Profile 11
5 Organization Chart 13
History
In the present era, the automobile industry hastaken a grater pace then as compared to timesbefore it also has a wider scope in this era with the
even-rising demand of automobiles.
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Adico spares industry a present company of
AMUL INDUSTRIES. Produces oil engine spare partsthat are used in automobiles. It is engaged in thisbusiness since 1980.
The profits earned were reinvested every yearand as a result ten other a successful units were
established. Mr.Chandubhai Patel and Mr.SureshbhaiPatel are the promotes of the first unit of AMULINDUATRY which was established in 1988, with theinitial capital of Rs.2 lakh.
AMUL INDUSTRY is striving hard to achieve
success and to meet the vising demand ofautomobiles industries since last 1 year.
It has never been set back of their targets. They
have also diversified in producing many componentslike ROCKER ARM, CRANCK SHAFT, CONNECTING
RODS etc.
Size of the organization
In India there are three types of industrieswhich are based on its investment.
Industry
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Small scale industry
Medium scale industry
Large scale industry
AMUL INDUSTRY is a large scale industry.
AMUL INDUSTRY was industry when it wasestablished & is situated in Aji estate in Rajkot. It islocated with 7000 sq ft. of land. It was establishedunder the partnership form of organization but
converted in private limited company.
Form Of The Organisation
Organization is co-ordinates efforts of the
different inducting working in an enter pries toachieve its goal. The term organization is arrivedfrom the word the word organization which meant astructure of body divided into parts. The different
parts of human body rerecording different activities.
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Combine them selves into sound body structure. In
the same way organization in an enter price meansthe integration and co-ordination of individual effortsto achieve the chance goal of the businessenterprise.
Louis a Allen defines organization as the
process of identifying & grouping the work delegatingresponsibility and authority and establishingrelationship for the purpose of enabling people towork most effectively together in accemphshiny
objectives.
Profile
Name of field : Amul Industries Pvt.Ltd
Office : Aji Industries EstatePlot no. 332/333
Rajkot 360-003
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Gujarat (INDIA)
Establishment : 1988
Chair name : Mr.Chandubhai Patel
M.D : Mr. Sureshbhai Patel
Auditors : Amul kalariuya& co.
Banker : state bank of Saurashtra
Adviser : Mr. S.N. shah
Accounting year : April to march
Product : Automobile parts(connecting roads, crankshaft, etc)
Weekly : Monday
Ph No : 91-0281-238746191-2081-2387898
Fax : 91-0281-387762
Email :[email protected]
Web :WWW.AMULIND.COM.
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mailto:[email protected]://www.amulind.com/mailto:[email protected]://www.amulind.com/ -
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ORGANISATION CHART
9
CHAIRMAN
MANAGINGDIRECTOR
DIRECTOR
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10
PURCHAS
E
PRODUCTION
& PERSONNEL
DEPARTMENT
MARKETING
DEPARTMENT
ACCOUNT
DEPARTME
NT
Q.C. & R.D.
DEPARTME
SR.OFFICE
ASSISTAN
ASSEMBLY
&
MAINTENAN
PAINTING
INCHARG
M/
CG.
INCH
ASSISTANASSISTANT
SR.OFFICE
STORE
OFFICE
DESPAT
CH
SR.OFFICE
ASSISTANT
CLERK&
TYPIST
Q.C.ENG.
RECEIVIG
INSPC.
ASSISTAN
WORKERS
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Prodution Departnent
SR.NO PARTICULATR PAGENO.
1 INTRODUCTION 16
2 ORGANIZATION CHART 17
3 PRODUCT PHOTOGRAPHES 18
4 PRODUCT 19
5 RAW MATERIAL 206 PRODUCTION PROCESS 21
7 PRODUCTION PLANNING 26
8 MACHINERY 28
9 QUALITY CONTROL 30
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INTRODUCTION
Production department is a department which isconcerned with the production a step by step
conversion of raw-material into finished goods.Production means creation of activities and it coverall activities of procurement allocation and utilizationof resources such as labors, energy, matenais,
machinery to satisfy customer is needs. Productiondoes to inure producing goods but it is consumers
needs. In modern era the producers does notproduce the goods but to provide consurers needsand satisfaction
Production is a process by which goods andservices are created
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ORGANIZATION CHART
Board of directors
M.D
Production Department
Production Manager
Engineer
Inspection Officer
Supervisors
PRODUCT PHOTORGRAPHES
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CRANK SHAFT
CRANK SHAFT
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PRODUCT
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Manager of this departments Mr. parag Solanki
Amul Industries produces Oil engine spare andauto parts that are used in automobile. There areabout by this unit among them the main productsare:
Crank shaft
Rocker arm
Connection rod
Cam shaft Bride nozzle Shifter shaft
Flydrolic rod
Arm knuckle
Arm.ETC
RAW MATERALS
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For manufacturing oil engine or auto parts thebasic raw material used are:
Carbon
Pig iron
Aioy steel
Casting
Oil lubricants & fuel
The above raw materials are used in
manufacturing process. There raw materials areavailable from local market in Rajkot.
PRODUCTION PROCESS
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Production process is as under
Raw materials
Cutting
Heat treatments
Hardness cheeking
Shot blasting
Machining
Oiling & packing
Raw Material
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The task of procurement of maternal is undertaken at the initial stage for the available sources.This raw maternal received at the factory is testedand checked for size physical proportion , cranks,
blowholes, surface, finish, chemical, empoison suchas carbon by phosphorus etc.
Cutting
Cutting Process is the second step involved in
the manufacturing process of auto parts the newmaternal received is not of recurred size & thereforethe cutting of the raw material is done according tothe size & design required for the products
demanded. Amul directiynpuchases the rawmaterial. Which have passed though the cutting
process & thus, save their time & energy?
Heat TreatmentAmul does not under go the process of forging.
The unit directly purchases the goods from forgingunit & heat treatment compulsory to the goods
purchased
This treatment is done in controlled time &
temperature cognitions to give it some physicalsstructure according to the panel and design availableamul buys the goods which have passed thorough
heat treatment thus, the work of unit become easyfor the next process.
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Hardness checking
The raw maternal that are passed through heat
treatment are next sent for hardness checking due tothis process the product is enabled for long
survivival. Amul starts their process of productionby drawing hardness, checking of the goods, whichthey have bought from the local dealers. Thechecking is done on the sample of the whole unit the
sample checking is an selective method. Normallyvery for rejections are found out them this product.
Shot Blasting
Even though the product has passed thoughmany process still it seems rough because it consists
of hard elements such as carbon and steel. So to
remove scales from the products they due shotblasted and so they become smooth. Amul usedbasic tools for the process of shot blasting of theavailable raw matenal.
Machining
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After removal of rough practices, the product
becomes smooth and it requires some size shape &pattern which is given by machining process. It giventhe final shape & size by furring etching, close,shaping, milling etc different methods of machining
are used to make the product accurate. Theproducts are shaped finally. And are sent for
inspection to the next process.
Inspection and checking
Once the final machining is completed every unitof product is inspected with respect to the chemicaldimension hardness etc according to the differentsize with respect to the prescribed drawings. Herethe inspector officers do this inspection.
Oiling & packing
The last steep in every production process isalways of packing here the products are first oiled,
so that it may not rust and after oiling the parts they
are packed and then they are ready for dispatch. Theproducts are packing in wooden boxes.
Prodution planning
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This is management function. Which plansdirects and controls material flow system in the plant
to achieve the target set by marketing with almosteconomy & efficiency
There is important characteristic of the product.
Creation of activity
Addition by value
At the time of inquiry the buyer also providesthe design and drawings according to hisrequirement these after drawing are studied andthere after if the engineer finds that the required
product can be produced from the available drawingshe will ask the production manager to produce few
sample. It the produces scampis are approved bythe buyers then order is taken and accordingly a
production pain is prepared.
The main 3 products of the Amul are
1 crank shaft2 cam shaft3 connecting rod
Crank shaft
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Material used1 cast steel2 forging3 carbon
It is the main part of the engine it should be hard
because move weight is carried by it as it waitsindieppndihy in the crank with main being.
Cam shaft
Maternal used
1 forged steel2 casting
It is as big as crankshaft but its diameter is too
small generally moves with forge applied bycrankshaft though year. The location force it almost
half then crankshaft it has a gear on one hand whicha joined crank gear is small & can gear is doublethen the crank gear.
Connecting Rod
Material used1 forged steel
2 casting
Generally it is described as the once which cannersthe two parts & engine
MACHINERY
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In AMUL inductees they use different types ofmachines such as
Flat machine
Cutting machine Roiling machine Washing machine Oiling machine
Micro analysis machine Driver machine
Crank pin girding Connecting rod boarding Surface grinding.
CNC machine: -
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Before the implement action of cnc department
the unit was unable to fulfill the demand the
rejection rate was so high that it has defected thedemand of the product before
Amul stated in cnc department they werefollowing the labor incentive technology due is which
there were of rejection in the production due humanerrors. The production process was so slow that it
had to of the company been low because of the
payment to the labor and the high rejection rate.
At present amul industries is having types of
cnc machine for the production of the connectingrod, they are
Horizontal cnc machine
Vertical cnc machine
Quality control
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Quality control in amul is taken by a team of 5highly quality individuals for this use micro analysismachine etc.
The main processed of quality control are as under
1) multi dimensional parameter checking2) co-ordinate machine checking3) surface checking
4) talyronal rounded checking
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MARKRTING DEPERTMENT
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SR.NO PARTICULATR PAGENO.
1 INTRODUCTION 332 ORGANIZATION CHART 34
3 PRICING POLICY 35
4 CHANNELS OF DISTRIUTION 36
5 SALES PROMOTION 37
6 ADVERTISEMENT 38
7 MARKET SEGEMENT 398 COMPETITION 40
9 EXPORTS 41
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INTRODUCTION
A market consists of all potential customers
sharing a particular need of want that might bewilling & able to engage in exchange to satisfy need
or wants. Every organization has planned to achievesome targets or goals each from is working with theprimary objective of the profit a company makesmoney by satisfying customer needs the customer
is the passport satisfaction is visa fir that.
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ORGANIZATION CHART
Marketing Department
Marketing sales manager
Chief Manager Sales
Research & development
Quality controller
Engineer
Sales assistant
Correspondences sale
Researcher
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PRICING POLICY
Pricing is very much strategic decisions in any
enterprise pricing governs the very feasibility of anymarketing programmer because it is the only
element in a marketing mix accounting for demandand sales revenue price is the exchange value of theproduct or service expressed in terms of moneyprices is the amount charged for the product or
services expressed in terms of money prices is theamount charged for the product or services including
delivery charges discount services and other itemsare part of the conditions of the sale. To ultimateconsumer the price pays for a product or servicerepresents a sacrifice of purchasing power. Price is
also influence a brand name, packaging, productbenefits and services after sale, delivery charges,
and credit so on. Price is also determined by freeplay of demand & supply in a free economy. It wills
also changing with the supply & demand conditions.
Raw material + carbon charges + distributionexpenses prime cost.
12% of the prime cost is overheads that theprime cost determined depends upon the productioncost & contain percentage of profits margins added
to it. Profit margin ranges in between 10% to 25%.
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Channels of distribution
Amul being an original equipment supplier does not
have a channel of distribution because its goods arenot sold in open market. Here auto parts are
manufactured and supplied to industries that areengaged in the production of automobiles. Thus thegoods are directly supplied from manufacture tomanufacture. The channel chart can be as follows.
Company
Managing director
General Manager
Marketing manager
Company salesman
Customer
Sales promotion
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Sales are a mirror, which reflects the true
operational efficiency of the enterprise. Increasedsales mean better performance and an activeintelligent & effective marketing management.
Sales promotion is an effort to stimulateconsumers to purchase move & move of a particular
commodity. Sales promotion stimulates demand forproducts. The main objective of sales promotion is toeffect spot buying by prospective consumers throughshort term incentives, which are temporary & non
recanting in nature.
Advertisement
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The company provides pamphlets to its
customers. And also gives advertisement in thenewspapers. Especially at time or religion festivalslike diwali, chailbale, institution also approach thecompany & obtain contribution in the form of
advertisement.
In the services and magazine published by suchinstitute, the company also advertises its productsand participates on various trade fares especiallyrelated to the automobiles product. Amul industries
also gave its advertisements in various industrialbooks like Bulletin of Rajkot, chamber of commerce
and telephone directory etc.
Market Segement
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In India we have 3 main automobiles industries
of Mumbai, Calcutta and madras. Amuls list ofcustomers includes almost all automobiles grants inIndia. The lists of customers are as follows.
Cummins India Ltd.
Megha field controller
L&T lob deeve Ltd.
Tata motors
Ashok Leyland Ltd.
Mahindra & Mahindra group
Simoson & co.
Swaraj engines
Kirlosker oil engines
Eichar tractors & motors
Hero motors
Greaves Ltd.
New Holland tractors Ltd.
Escorts tractors etc.
Among them 2 important customers one.
Mahindra & Mahindra (Mumbai)Megha field controller (pune)
Competitiors
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The competitors of an amul industry is bhavani
co. then comes calex co. and kadvani co. and manyother local producers.
Looking at this increasing competition amul
industry has developed the strategy of qualityorientation one evidence of it is the iso-os certificate
that amul holds with easy.
Exports
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Amul industries exports in some countries. It
exports 30% of his total production.
Amul industries products are also exported tooversees OEMs like.
1)Ivelr-italy
2)Lambardini-italy
3) Fine-use4)Sohn deerc-usa etc.
They are also exporting there products to movethem 20 countries in Europe & middle east countries
for heavy & medium commeraal vehicles as well ascompressors.
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PERSONNEL DEPARTMENT
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SR.NO PARTICULATR PAGE
NO.1 INTRODUCTION 44
2 ORGANIZATION CHART 45
3 RECERUITMENT & SELECTION 46
4 TRAINING & DEVELOMENT 48
5 WAGES & SALARY 49
6 PERSONNEL RECORDS 50
7 BENEFIT & SERVICES 52
8 TRADE UNION 53
INTRODUCTION
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Human resource department is recentlydeveloped and mainly effected because the industryis working from the co-ordinates of workers. Humanresource is concerned with helping the employees to
develop their skills and capabilities to the maximumpossible extent so that they may derive great
satisfactions from their job. It includes variousactivities like recruitments, selection, inductions,wage determinations promotion, employees trainingetc
Organizaation Chart
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In a large organization there are separatepersonnel department for the achievement of goals,personnel department is one of the most important
parts in organization, and personnel manager alsohas high status in the organization.
An Amul industry follows the following chart
Board of directors
M.D
Personnel department
Personnel manager
Administrative officer
Assistant
Worker
RECERUITMENT & SELECTION
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Recruitment:
Recruitment ordinarily means obtaining fromsupplies but in the context of personnel managementit is an activity & discovering job seeks for the
present & future needs of the organization
In the words of fillip po recruitment is theprocess of searching for prospective employees and
stimulating them to apply for jobs in theorganization
At amul industries, if any vacancy is found
especially at the lower level ion worker themappoiment is sometimes done on recommendationsor reference from any influenced individual for anyoffice clerk or laboue.
For recruitment of skilled workers of personnel
at the middle lavel, level, first the past record of theapplications are referred that may by solved beforefor future references and if any application is foundsuitable he or she may be called for an interview.
]
Selection
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Workers are essential active & sensitive factor ofproduction therefore almost care should be taken intheir selection any carelessness at the time selectionmay endanger the future prospects of the antapnce
selection of employees is the process of picking up tomost appetents & suitable candidates.
According to pale goder selection is the processin which candidates for employment are divided intotwo categories, those who are to be offered
employment and those who are not.
If any such records not there with the amulindustry personnel department, then advertisementsare given describing the job and kind thequalification required for the job applications are
invited and then prospective person are called forinterview and after the interview the best candidate
is selected & put on the job
TRAINING & DEVELOPMENT
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The employee must have the theoretical &practical knowledge & the work; he is required toperform the theoretical knowledge can by gained ineducational instiuations but for the practical
knowledge training acquaint the employees. With thereal situations of the work and helps him in the
faultless compartment of the works.
According to jucius. The team training is usedhear to indicate only process by which two aptitude
skill & obilties of employees to perform specific job,one increased.
Training need = job requirements present job skillsof employees.
Training can be broadly classified into two:
1) On the job training methods
2) Off the job training methods
Amul industries used both methods to certainextends hare trainings is provided looking at the
following things
1) Training to new employees
2) Cleaning to old employees
3)General training
PROMOTION & TRANSFER
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A promotion is the upward advancement of an
employees in a unit some another job that demandsbetter solder, wages, better status more,responsibility, more hours of work & better workingconditions. Here amul industries a Clark is promoted
to the poil of assistant and then the may be givenpost of marketing manager.
The unit unstated promotion in combination ofmanager seniority & merit basic whichever is suitablewith respect to job. The employees of amul
industries are transferred with the organization unit.
Transfer is not negatives team & is necessarywhen the production changes & there is need forworker etc.
WAGES & SALARY
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At amul industries wages are according to the
labor laws & salons are paid looking at 3 things
1)Fresh candidate2)Experend holder
3)Education plus explains holder
It is main duty of the firm to pay reasonableamount to the worker for there services. The wagesof labor depend upon the number; of units producedby them the minimum wages paid to worker is 30
(per day)
In case of engineer the salary paid dependsupon the expenence and the number of years hebeen worker in the unit the salary range for theengineer is in between is 2000 p.m to 5000 p.m.
Every year there is an increases in the salary.
The following chart will make it clearer.1) Works are (wages) minimum rs. 30 per day
2) Office & clerical staff (salary) minimum rs.1000 to 5000 or more
3) Engineer (salary) minimum rs. 2000 to 5000or more
PERSONNEL RECORDS
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Amul industries maintains the following personnel
records
1) Dally personnel records: this register is
maintained to note daily presences and absenceof employees to find of worker days of a worker
and calculate his wages.
2) Register of employees: a record is alsomaintained for the personal details of the
employees like his name, address, age, sex, etc.
3) Wages register: separate wages register is alsomaintained so that production efficiency of eachworker can be known.
4) Salary register: this register is maintained tonote the salanes paid to the employees & vinous
other benefits & provident fund, analyzable tohim.
BENEFIT & SERVICES
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Amul industries given many type of services tothere employees they provide provident fund,insurance, medical help to there worker as well asthere family, they also provide entertainments to
their worker, wages & bonus on the festivalseducation helps to worker children.
Welfare measures
1)Uniform2)Industnal shoes3)Safety equipment
4) Company icons
5) Welfare funds
TRADE UNION
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Trade union or labor union is a continuous &voluntary or association of the salary earnests orwages earnests in amul industries there are only 400worker so that then debit reasonable demand of
workers one dully considered & fulfilled by themanagement to amul industries thus, industries
relations in the unit are very intimate & warm.
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SR.NO PARTICULATR PAGE
NO.
1 INTRODUCTION 56
2 ORGANIZATION STRUCTURE 57
3 FINANCIAL PLANNING 58
4 CAPITAL STRUCTURE 59
5 TAX & DUTION 60
INTRODUCTION
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Today Finance is considered as the life
blood of the business without finance no businessactivity is possible. So for and organization it is musthave a large amount of finance and for this it shouldhave finance department
In each and every company there are manyimportant and necessary departments. Each andevery successful company or the failure company orthe failure company does not depends on any
materials and machines but they are depends on theskill of the personnel employed in organization.
Management of the people is the one of the mainfunction of the personnel department. There arealso the main functions except the management
Personnel management is peoples managementat work. Thus management of people is a very
important and challenging job for organization. Thefunctions which are described as above are usuallyperformed by the personnel manager.
Organization Structure
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The organizational structure of amul industries is
as follows
Finance department
Finance manager
Administrative officers
Chief Account
Accountant
Clerical staff
Financial Planning
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Financial planning is an intercultural process,which decides in advance the capitalization & capitalstructure of the enterprise. It covers followingactivities.
1) estimating the firms finial requirement
2) determining the sources from which the fundsare to be collected
3) determine the use of funds
The requirement is based upon the sales ofbusiness & its future development is of to
considered with requirement of finance financialrequirement will cover the requirement of fixedassets, working capital, expansion of intently as thepayment of dined & interest to invertors.
The planning problems are the most crucial point
for financial manager at the for executives in amulindustries under the interaction of board of directorplans for financial requirements are prepared thefirm adopts long term as well as term plans as per
the financial requirement. It has also borrowedcapital in from of loans, deposits, which consist of
long from debt
Capital Structure
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Capitalization means total according value of the
capital regularly employed in the business. For allpractical purpose of computing estimating &producing the present value of the firm.
Total percentage again total liabilityCapital 47.62%
Reserves 02.56%Owned capital 50.16%Loans 49.82%
Total capital = owned capital + borrowed capital
= 50.18 % + 49.82%
= 100%
Tax & duties
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Amul industries pay fax regularly they pay 8%
tax from their net profit.
Other information
Financial year of amul industries is ending on 31march every year.
Handling procedure a cumbersome or fine
consuming at amul inducting the accounting isdong through computers double entry system is used
for company & operators appointed & a separatedepartment is there for computer.
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Suggestions
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It is suggestion of amul industries to go for
move exports amul industries does not carts andexport. Programmers all the export is done from the
Adico company the unit should export its productsto other countries by it self. It should make all its to
promote export through govt. quotas which isprovided by the govt. for this tube of industries.
Amul industries should contrive with theresearch & the developmement activities & they togive more economical products at competitive price
& facilities. The unit should develop a separateresearch department.
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Conclusion
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In India the new govt. policy of idealization,
privatization and globalization has generated andgrowth prospectus of automobile industry. TodayIndia has entered into global market in export toauto parts. Amul industries is one of the leading
companies producing different types of auto parts ofplus a dominant role in the India industrial economy.
The from of the company organization is themost suitable to amul industries in producing autoparts, as it requires good technology capital & skill.
The company is deally located & all requirement areearly fulfilled.
The financial position of the company is very isvery strong.
It has shown remarkable progress in a very
shots period & contains the same.
In the end, I convert my best wished to amulindustries to carry out their future, carry out their
future plans successfully & progress more & more.
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Future Planning
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Amul industries is planning to expand their
business and also planning to expand their exports into different countries.
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BIBLOGRAPHY
Web site: - www.amulind.com
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Modern business of management
Marketing management
Finance management