A

Summer Internship Report

On

“ RESEARCH TO EXPLORE INSTUTIONAL MARKET FOR MILK FRESH PRODUCTS IN JAIPUR ”

Submitted

in partial fulfilment

for the award of the Degree of

Master of Business Administration

Department of School of Business Management

PRESENTED TO: - PRESENTED BY:-_

Prof(Dr.) Rajesh Mehrotra Pavan Raj Prajapati

Director of SBM MBAIII Sem

DEPARTMENT OF SCHOOL OF BUSINESS MANAGEMENT

JAIPUR NATIONAL UNIVERSITY

INTRODUCTION AMUL

Amul is an Indian dairy cooperative, based at Anand inthe state of Gujarat, India. The word amul (अमलू) is

derived from the Sanskrit word amulya (अमलू्य), meaning

priceless.

The co-operative was initially referred to as Anand Milk

Federation Union Limited hence the name AMUL.

Formed in 1946, it is a brand managed by a cooperative

body, the Gujarat Co-operative Milk Marketing

Federation Ltd. (GCMMF), which today is jointly owned

by 3 million milk producers in Gujarat

Amul spurred India's White Revolution, which made the

country the world's largest producer of milk and milk

products. In the process Amul became the largest food

brand in India and has ventured into markets overseas.

Dr Verghese Kurien, founder-chairman of the GCMMF

for more than 30 years (1973–2006), is credited with the

success of Amul.

PRODUCTS

• Amul Milk

• Bread Spreads

• Cheese

• UHT Milk

• Beverage Range

• Amul PRO

• Ice Cream

• Paneer

• Dahi

Ghee

Milk Powders

Nutramul

Mithai Rang

Mithai Mate

Chocolates

Fresh Cream

Pouch Butter Milk

Recipes

Amul Model

The Amul Model is a three-tier cooperative structure.

This structure consists of a dairy cooperative society

at the village level affiliated to a milk union at the

district level which in turn is federated into a milk

federation at the state level.

Milk collection is done at the village dairy society,

milk procurement and processing at the District Milk

Union and milk and milk products marketing at the

state milk federation.

RESEARCH METHODOLOGY

QUESTIONNAIRES:-

Questionnaires for Retailers:-

A Market Survey on fresh milk products

Date:-_/_/_

Name:-………………………Address:-………………………

Mob.No:-……………………Phone No:-……………………..

Q.1. Gender

(a) Male (b) Female

Q.2. Are you dealing with amul ?

(a) Yes (b) No

Q.3. Which brand you have in your store ?

………… …………. ………… …………. …………

Q.4.Which is the highest selling milk brand.

……………………………………………………

Q.4. How much profit margin you get on per pack of Fresh milk product?

. .................................................................................................................... .

Q.5. What is the daily sale of Milk?

………………………………

Q.6. Who is your current distributor/supplier of Milk now a days?

……………………………………………

Q.7. What influence the customer to buy Milk?

Price Pack size Brand Quality

Q8. Do you have Deep freez?

(a) Yes (b) No

Q9.Sales per day (in Litres)

.......................................................................................

Q10. Suggestions if any, …

…………………………………………………………………

MARKET RESEARCH

Market research is any organized effort to gather

information about target markets or customers. It is a

very important component of business strategy.

Market research is a key factor to maintain

competitiveness over competitors . Market research

provides important information to identify and

analyze the market need, market size and

competition.

In all survey 100 samples are collected by our

team. In which10 samples were collected from

distributor and 90 samples from Retailers

FIELD WORK AREAS:-

Prem nagar

Bassi

Dayarampura

New Ricco, Bassi

Kanota

Khaniya

Agra Highway

Bagrana

Malli ki kothi

Many other places

METHODS OF SELECTING SEMPLES

Collection of quantitative data:-

1. Questionnaire Design.

2. Survey.

DATA COLLECTION SOURCES:-

1. Observations.

2. Interviewing.

3. Questionnaire

DATA ANALYSIS

THE RESULTS OBTAINED FROM RETAILERS SURVEY:-

THE BRAND OF MILK WHICH ARE AVAILABLE IN MOST STORE.

Most available milk brand in stores is saras (70%)

SARAS

70%

AMUL

15%

LOTUS

10%

SHEER

1%MOTHER

4%

Available milk brand in storeTable No. 1

BRAND NO. OF STORE

SARAS 70

AMUL 15

LOTUS 10

SHEER 1

MOTHER 4

TOTAL 100

WHAT INFLUENCE TO BUY MILK PRODUCTS

Most influencing factor is quality of products

Price

30%

Brand

20%Packingsize

5%

Quality

45%

Influancing Factors

Table No. 2

FACTORS FACTORS %

Price 30

Brand 20

Packing size 5

Quality 45

TOTAL 100

Availablity of Deep freez

60% Retailer do not have deep freez

Yes

40%

NO

60%

Table No.3

RESPONSE NO. OF RETAILER

Yes 40

No 60

TOTAL 100

Retailers dealing with Amul

75% Retailers are agreed dealing with Amul

Yes

15%

No

10%

Agreed

75%

Table No.4

RESPONSE NO. OF RETAILER

Yes 15

No 10

Agree 75

TOTAL 100

The highest selling milk brand

Highest Selling milk brand is SARAS(70%)

SARAS

70%

AMUL

15%

LOTUS

10%

SHEER

1%

MOTHER

4%Table No.5

Brands % OF SALES

SARAS 70

AMUL 15

LOTUS 10

SHEER 1

MOTHERE 4

TOTAL 100

FINDINGS

The common problem faced by all distributors and

retailers are leakage of packing and convert it into

another form before Exp.date.

Milk which have change to another form that is not

replace..

Many retailers say that to give higher margin as

compare to another dairys.

Maximum no. of dealers don’t have their own de-

freeze facility to store the milk and by products to

keep products temperature.

LIMITATION

The time for the project was short & I had to be

completed on time.

Language barrier was also a problem.

Retailers were not ready to furnish the detailed

information.

Future plans and confidential data of the company

will not be disclosed to the trainees

SUGGESTION&RECOMMENDATION

Most of retailers want company deep freezer to

preferred amul product.

Solve the problems of retailers fastly.

Milk which has change to another form(dahi)

should be replace.

Quality should be improved.