amul product
DESCRIPTION
this will help you on amul projects...i guess thats simple description....me and my group made it...hope its helpful to youTRANSCRIPT
![Page 1: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/1.jpg)
History
• Establish in 1946 by Kaira District Cooperative Milk Producers' Union Limited (known as Amul)
• "Amul," from the Sanskrit "Amoolya,“• Anand Milk Union Limited. • Two village cooperatives and 250 ltrs of MPD.• 1948, 400 farmers joined increased 5,000 ltrs.• White Revolution of India
![Page 2: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/2.jpg)
Continue… • Convert surplus milk into milk powder and butter.• Setting Up of Gujarat Cooperative Milk Marketing
Federation (GCMMF)• Objective-• Sustained growth• Effective management
• Umbrella branding strategy• Tagline “The Taste Of India”• 1967, Mascot- “Amul baby”• Amul has entered overseas markets.
![Page 3: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/3.jpg)
Food Brand And Business In India
World's Largest
Pouched Milk
Brand
World's Biggest
Vegetarian
Cheese Brand
Largest
![Page 4: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/4.jpg)
Business Model Pasteurisation
• Every day Amul collects 7 million litres of milk from 2.6 million farmers (many illiterate), converts the milk into branded, packaged products, and delivers goods to over 500,000 retail outlets across the country.
![Page 5: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/5.jpg)
Amul Business Strategy
• Developing demand Limited purchasing power, modest consumption levels A low-cost price strategy products
The distribution network dry and cold warehouses cash transactions throughout the supply chain JIT improves dealers' return on investment (ROI)
Umbrella brand common brand for most product categories Alum's sub-brands , edible oil products - Dhara, mineral water - Jal Dhara brand while fruit drinks - Safal
Third party service providers core is milk processing , production of dairy productslogistics of milk collection, distribution of dairy products, sale of products through dealers and retail stores
![Page 6: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/6.jpg)
•Achievements of the Dairy Cooperatives in India till 2003-04 Reach Milk production Marketing Innovation Macro Impact
Achievements of Operation Flood, 1970–2002
•AMUL A DAIRY CO-OPERATIVE•It began with two village cooperatives and 250 liters of milk per day•GCMMF is largest food company in INDIA•EMPOWERMENT
SocialEconomicPolitical
![Page 7: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/7.jpg)
An Excuse to Expand
Bombay Milk Scheme could not absorb the extra milk produced by the “KAIRA UNION” in winter.
The production was 2.5 times more in Winter than in Summer.
No Assured Market, Sell to Mid-man again, Etc Need for Change (Innovation required) Butter and milk powder was the only way to save
the day!!!
![Page 8: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/8.jpg)
The Growth Phase
Rs.5 million plant for milk powder and butter in 1955, expanded in 1958(sweetened condensed milk).
In 1960, Amul started producing 2500 tons of roller-dried baby food and 600 tons of cheese per year.
Role of “Central Food Technological Research Institute” (CFTRI), Mysore. For the 1st time in the world Cheese or baby food was made by buffalo
milk on a large scale. A project for balanced cattle feed (OXCAM) Freedom from Hunger. Milk powder for additional req. of defence(40-20)(1963-65). The Mogar Complex Story
![Page 9: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/9.jpg)
Amul going international….
• Tie up with Walmart to sell dairy products..• Tie up with Glaxo to sell baby food..• Nepal, pakistan, Bangladesh..50,000 tonnes..• Deserts in Malasia and Singapore..
![Page 10: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/10.jpg)
BREADBUTTER
![Page 11: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/11.jpg)
Amul Butter
• From 1948….• Made from fresh cream by modern butter
making machines….• Made from Butter, salt & natural colour….• Meets AGMARK standards..• 86% Market Share..• Number 1 position in market….
![Page 12: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/12.jpg)
Amul Lite
• Market Share..80% and 1st Position….• Low-fat, low- calorie, low- cholesterol..• Certified by AGMARK..• Help to maintain slip-trim shape..• Vitamin A & D….for vision & healthy skin..
![Page 13: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/13.jpg)
Delicious Table Margarine
• Butter-substitute….• Prepared from vegetable oil and fats..• Zero cholesterol..good for cardiac patients..• Untouched by hands in production process..• Shelf life..6 months..
![Page 14: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/14.jpg)
MILKDRINK
![Page 15: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/15.jpg)
Amul Kool Millk Shaake
• Entry in beverage market….• 4 flavors..banana, mango, Strawberry,
Badam..• Healthy option against soft drinks..• Targeted mainly youth and teenagers..• Available through the year..• Value for money..
![Page 16: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/16.jpg)
Amul kool
• Flavored milk..• Kesar, Elaichi, Rose, Mango and Stawbery…..• Substitute for coke and pepsi..
![Page 17: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/17.jpg)
Amul Kool Cafe
• Coffee..• Prepared by Toned Milk, Sugar & Coffee.• Targeted to 'Generation X‘….a healthy
beverage which is tasty, trendy, and nutritious
![Page 18: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/18.jpg)
Amul Masti Spiced Buttermilk
• The Best Thirst satisfy Drink which is Free of Colour, Preservatives, Acids and Sucrose Sugar (unlike Cola drinks)..
• It contains Milk Solids, Common Salt, Spices and Condiments..
• 180 days shelf life
![Page 19: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/19.jpg)
PowderMILK
![Page 20: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/20.jpg)
Amul Spray Infant Milk Food• Made from partially skimmed milk, sugar,
minerals and vitamins..• Product formulated on guidelines set by
Codex Commission of WHO/FAO...• Marketed in India since last 25 years..• Vitamins..A, D, K B group, C• 65% Market Share & 1st position….
![Page 21: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/21.jpg)
Amul Instant Full Cream Milk Powder
• 80% Market Share…no. 1 position….• Is made from Toned Milk, Vitamins A,D..• The product is creamy white in colour..• Marketed in India since last 3 decades..
![Page 22: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/22.jpg)
Sagar Tea Coffee Whitener
• Made from Milk Solids, Sugar & Hydrogenated Vegetable Oils..
• for making rich and tasteful tea and coffee..• health conscious..• a high value for money..• 40% Market Share….• Number 1 position….
![Page 23: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/23.jpg)
FRESHMILK
![Page 24: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/24.jpg)
Amul Fresh Milk
• most hygienic liquid milk available in the market..
• pouch-packed to make it conveniently available to consumers..
• meets the PFA standards for the respective type of milk..
![Page 25: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/25.jpg)
Amul buttermilk
• Produced in very hygienic and clean atmosphere..
• "Chhas" (Gujarat & MP), "Mattha" (UP & Delhi), "Tak" (Maharashtra), "Ghol" (Bengal)..
• for better digestion..
![Page 26: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/26.jpg)
Amul Taaza Double Toned Milk
![Page 27: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/27.jpg)
DERSRTS
![Page 28: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/28.jpg)
Ice Creams
• Market leader with 38% market share, HLL has 9%market share and Vadilal and Mother Dairy 7% market share each..
![Page 29: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/29.jpg)
Amul Shrikhand
• Number 1 position in the market….• 50% Market share….
![Page 30: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/30.jpg)
Cheese
![Page 31: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/31.jpg)
Amul Pizza Mozzarella Cheese
• Number 1 position in this segment..• 100% Market share….• No competition….• Pizza cheese...makes great tasting pizzas….!
![Page 32: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/32.jpg)
Amul Pasteurized Processed Cheese
• 100% Vegetarian Cheese made from microbial rennet….
• Number 1 position in this segment..• 50% market share….
![Page 33: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/33.jpg)
Amul Unsuccessful products
JALDHARA
10 years back, Amul took a shot at bottled water through jaldhara.
However venture failed owing to less demand for packaged water in market.
The product was abandoned.
![Page 34: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/34.jpg)
NUTRAMULMarket share 15% and Market position 4th
• Nutramul lost out on its consumer base due to other dynamic players such as
• Boost, • Complan, • Horlicks and • Bournvita. • Its earlier position as a strength and energy
provider was usurped by Boost.
![Page 35: Amul Product](https://reader033.vdocuments.net/reader033/viewer/2022042422/5466e582b4af9f77258b46cf/html5/thumbnails/35.jpg)
Amul Chocolate
• Amul Chocolate• Market share 10% • Market position 3rd
• Cadbary• Market share 70%• Market position 1st