amy bishop media relations portfolio
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Press release for Harvey Nichols exclusive bobble water bottle —featured in more than 20 national and regional outlets in the United Kingdom including Guardian, Vogue, Elle, GQ and Daily Candy.
corporate consumer
Harvey Nichols Launches Bobble; The Stylish Water
Bottle That Filters as you Drink
Harvey Nichols is excited to exclusively launch bobble water bottles in the U.K. this
July. Bobble’s ingenious design removes chlorine and contaminants from tap water.
Bobble replicates the experience of drinking crisp, clean portable water without
incurring the significant costs – both environmental and monetary – associated with
plastic bottles.
Designed by renowned industrial designer Karim Rashid, the iconic-shaped bobble
comes in six distinct colours: green, red, blue, magenta, black and yellow. As water
passes over the carbon filter, the negative ions of contaminants are drawn to the
carbon granules – leaving the water crisper and cleaner tasting than ever.
The U.K. spends more than £1 billion every year purchasing bottled water and most
plastic bottles are casually discarded, only to end up in the nation’s landfills. Using a
single bobble filter will reduce the environmental impact on landfills by more than
300 water bottles.
Made from recycled plastic and free of BPA, Phthalates and PVC, bobble is this
summer’s must-have reusable accessory. Bobble’s low price will mitigate the cost of
regular bottled water consumption, which can cost individuals hundreds of pounds
annually.
Bobble has been a huge success in the U.S. since its launch in February. Now, Harvey
Nichols is pleased to bring this innovative water bottle to the U.K. Bobble will be
available exclusively at Harvey Nichols Foodmarkets nationwide from 23 July, priced at
£9.95.
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Press release for Harvey Nichols exclusive Tanqueray No. Ten gin, custom designed by Jeremy Scott —covered in more than 25 national and regional media outlets in the United Kingdom including Vogue and the Guardian.
corporate consumer
JEREMY SCOTT BRINGS HIS UNIQUE STYLE TO THE ICONIC
TANQUERAY NO. TEN BOTTLE
New and exclusive to Harvey Nichols Wine Shops this June, is the limited edition TANQUERAY
NO. TEN gin in a stylish new bottle designed by Jeremy Scott. Recognized for his bold designs
and unbridled creativity, Scott has redressed the bottle giving it a sleek and sophisticated look
that is certain to reflect the silky smooth taste of the luxurious TANQUERAY NO. TEN gin.
Scott’s sleek, geometric black casing has been designed to perfectly clothe the angled design
of the TANQUERAY NO. TEN bottle, reinforcing the air of sophistication that surrounds the
spirit itself. However, the box opens to reveal a jazzy and extravagant print of olives and
cocktail glasses, representing the glamour of the martini cocktail, but with an infusion of
Scott’s own signature style.
The quadruple distilling process gives it an unrivaled smoothness where the fresh fruits and
botanicals make TANQUERAY NO. TEN gin the perfect spirit for your martini cocktail. Scott
says, “the classic exterior of my black casing echoes the stylish image of the cocktail as well as
the sophisticated edge that TANQUERAY NO. TEN has as a spirit. Yet for the different shapes
and bright colours on the inside of the case, I wanted to reflect the explosion of tastes that you
get when you sip a good martini cocktail for the first time”.
Having dressed stars such as Kylie Minogue, Beyonce, Gwen Stefani and Madonna, Scott brings
an edgy twist to a classic bottle - a combination that is destined to become the collector’s item
of the season. The Jeremy Scott TANQUERAY NO.TEN pack will be available exclusively to
Harvey Nichols Wine Shops priced at £32.50.
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Press release pitched to news media to promote the 2010 Public Relations Student Society of America’s Outstanding Regional Conference —covered by The Associated Press, MSNBC.com, USA Today, Chicago Tribune, WTHR-NBC 13, Indy Star and 15 other media outlets.
events
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Press release for Floyd Memorial Hospital & Health Services —covered by WLKY-CBS 32, The Courier Journal and The Tribune.
healthcare
NEWS RELEASE
1850 State Street • New Albany, IN 47150 • (812) 948-6728 • (812) 949-5476 FAX ____________________________________________________________________________________________________________ For More Information: Darlene O’Bryan, APR, Marketing & PR Supervisor 812-949-5976, [email protected]
FOR IMMEDIATE RELEASE
Floyd Memorial Becomes Official STEMI Site for
Emergency Heart Attack Patients New Albany, Ind. – July 8, 2009 – For heart attack patients, every second of care is critical. Floyd Memorial Hospital has partnered with local EMS crews, the STEMI network of the American Heart Association and six other area hospitals to utilize every possible minute of care for heart attack patients. Local EMS crews will use newly installed mobile LIFEPAK 12 defibrillator/monitors to diagnose STEMI heart attacks in the field. Paramedics will then wirelessly transmit the 12 Lead EKG to Floyd Memorial to be read. While the ambulance is en route to the hospital, Floyd Memorial’s cardiac team will be called together to prepare for the emergency treatment. Some heart attacks are sudden and intense, but most heart attacks start slowly, with mild pain or discomfort. Heart attack symptoms often include chest discomfort, upper body discomfort, shortness of breath, nausea, lightheadedness or a cold sweat. Often people wait too long before getting help. Fast action can save lives – calling 911 is the fastest way to get lifesaving treatment. People shouldn’t wait more than five minutes after symptoms begin to call 911. “Our goal is to compress the time between the 911 call and critical intervention in the lab,” Joseph Vetter, Floyd Memorial EMS coordinator said. Local EMS members were trained on how to use the new LIFEPAK 12 defibrillator on Tuesday, July 7 at the hospital. Medtronic, the company who manufactures the LIFEPAK 12 equipment, provided the training. Vetter said, “This collaboration between Floyd Memorial, local EMS and the American Heart Association demonstrates our commitment to providing our community with outstanding emergency medical care.”
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Press release pitched for the Boys & Girls Clubs of Bloomington to encour-age volunteers and donors while tying a local story with a national scope.
nonprofit
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________________________________________________________________________________________________________________________
For more information: Jeff Baldwin, Executive Director (812) 332-5311 ext. 12 [email protected]
Boys & Girls Club Alumni Give Back
Reconnecting Through the Alumni Association Bloomington, Ind. – Bill Clinton, Brad Pitt, Bill Cosby, Alex Rodriguez, Michael Jordan, Derek Jeter, Neil Diamond,
Denzel Washington, Jennifer Lopez. What do all of these people, and millions more throughout America, have in
common? They are all alumni of Boys & Girls Clubs of America.
While many Club alumni have achieved particular distinction in fields such as entertainment, business, politics and sports, the average alumnus is not famous. Most have achieved success by getting an education, raising a family, serving their
country, pursuing a career or supporting the community.
Recently Club alumni Dan Petro made a substantial donation to fund the Carlile Archive Library at the Boys & Girls Club
Lincoln Street location. The Carlile Archive Library is a place in the Club not only for books and reading but for club
memorabilia throughout the years. The library was named in honor of the Club’s first Executive Director, Tom Carlile, who shaped Petro’s life dramatically.
A new Harris Interactive survey of Boys & Girls Club alumni confirmed the positive impact Boys & Girls Clubs have on
kids who pass through their doors. This survey revealed that:
• 57 percent of Club alumni said the Club saved their life.
• 90 percent of Alumni graduate from high school and 28 percent of alumni report they would have dropped out of
high school if not for the Club. • 92 percent of Alumni say that helping others is a priority of theirs and 48 percent say they obtained this value at
the Club.
For alumni, the Club is a place of invaluable and unforgettable experiences. The Boys & Girls Clubs of Bloomington
Alumni Association is striving to help Club alumni reconnect with old friends and become connected to our youth. An
annual membership in the Alumni Association is just $20 and includes access to the Carlile Archive Library, a bi-annual newsletter with updates on Club programs and events, a free invitation to the annual alumni event, the opportunity to
reconnect with long-lost friends and discounts on tickets to Club events. Alumni can register at www.bgcbloomington.org.
Alumni demonstrate the impact of the Boys & Girls Clubs every day as responsible citizens and leaders. The investments
made by donors, Board members, staff and volunteers have inspired many alumni to give back to their Clubs and
communities through their work and volunteer efforts.
To learn more about programs and events at the Boys & Girls Clubs of Bloomington or to make a donation visit
ww.bgcbloomington.org or call 812-332-5311.
NEWS RELEASE
311 S. Lincoln Street • P.O. Box 1716 • Bloomington, IN 47401 • (812) 332-5311 • (812) 332-9750 FAX
FOR IMMEDIATE RELEASE
January 31, 2011