an app is not a mobile strategy
DESCRIPTION
thunder::tech's president, Jason Therrien, spoke at the University of Toledo Internet Marketing Conference on Tuesday, Oct. 2, 2012. He delivered a presentation on why a mobile marketing strategy is so much more than an app.TRANSCRIPT
October 2, 2012
An app is not a mobile strategy
University of ToledoInternet Marketing Conference
Agenda
Who is this guy?! Food for thought Theory Practice Wrap up Q&A
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Who is this guy?!
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Food for thought
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Mobile @ 30,000 feet
Mobile is at the moment of action It’s what mobile enables It’s about mobility of information and how your
brand is plugged into it (or not)
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Mobile in Practice
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Areas of focus:1. Content2. Sites3. Apps4. Offline = Online
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Content for Mobile
Do what Joe Pulizzi says.
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Lose the app envy
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Apps
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Offline = Online
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Wrap up
Consider customer needs at the “mobile moment” Create utility with anything mobile Apps are a sliver of the answer Tie digital (& thus mobile) into your offline efforts
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Questions, comments, jokes or riddles?
[email protected]@jasontherrien
@thundertechchatter.thundertech.com
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