Apps for the Long RunImproving User Retention of Your app

App development needs

An android user has more than 1,286,660 apps to choose from

User retention is the key

“65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied.”

Source: Gartner

So retention is important, but how do you improve it?

C-A-R-S model for user retention

C A RS

Customize Analysis Reward Service

Customize

Create targeted, customized campaigns depending on what the user will be interested in

Customize

Build Loyalty

• Keeping track of user behavior

• Done through various modes such as push notifications, in-app messaging and A/B testing.

These tools help with determining audience attributes and requirements.

Analyze

Important to use analytics to continuously monitor your app performance and track crucial KPIs

Analyze

Monitoring helps in identifying and solving real time issues such as which are different from testing conditions

Developer should identify leaks in the funnel and push immediate changes

Monitor the performance of your customization strategies as well

Reward

Rewarding improves user retention and engagement, but satisfied users are more likely to recommend the app to their social circle.

Reward

Customize the rewards based on the type of app and user base. Analytics is crucial to identify successful reward programs across different user segments

Frequently used methods –

• In-app notifications• Push notification • Mail• Social incentives

Service

“Happy customers who get their issue resolved tell about 4 to 6 people about their experience.”

Source: White House Office of Consumer Affairs, Washington, DC

Service

Listening to feedback and acting on mistakes is crucial towards building user loyalty

Tracking and resolving user complaints which include but are not restricted to social media and in-app feedback forms

Also collect feedback from users

The magic formula

Remember:

App Success = Acquisition + Retention X Conversion