AnEastbankInitiative

AnEastbankInitiative

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Portland City Council 2001 Portland City Council 2001

Portland City Council 2001 Portland City Council 2001

The Eastbank InitiativeThe Eastbank Initiative

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Portland City Council 2001 Portland City Council 2001

The Eastbank InitiativeThe Eastbank Initiative

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Portland City Council 2001 Portland City Council 2001

The Eastbank InitiativeThe Eastbank Initiative

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n “A connection between

neighborhoods and the river.”

Portland City Council 2001 Portland City Council 2001

The Eastbank InitiativeThe Eastbank Initiative

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“A reconfigured I-5 freeway to bring

together both sides of the Central

City and to revitalize the

Eastside waterfront.”

This is not a new vision

This is not a new vision

How can we realize this dream?

How can we realize this dream?

Riverfront for People Goals

Riverfront for People Goals1. Bring people to the

river.

2. More and better transit

3. Revitalize the East Bank

4. Two Golden Eggs

5. Livability

Riverfront for People Goals1. Bring people to the

river.

2. More and better transit

3. Revitalize the East Bank

4. Two Golden Eggs

5. Livability

Reconfigure the

Freeway

Reconfigure the

Freeway

Existing Freeway System

Option A Option B Option C

Reconfigure Freeway

Option A

Option A

Option B

7th

Ave.

Tu

nn

el

Option C

Option A

Option B

Option C

Reconfigure Freeway

Your Option

?

Options for McLoughli

n

Paul Allen Plan for Rose

Quarter

McLoughlin

Howell Plan for

McLoughlin Viaduct

McLoughlin/New Bridge Connection

New Bridge cleans up ramps on West Side

of Willamette

Move Railroad

Right of Way

Move Railroad

Right of Way

Plan to move

Rail line (Freight

and High

Speed) to Grand

Ave.

Plan

Gra

nd

Ave.

Tu

nn

el

Underground Tracks

in all versions

Paul Allen Plan for

Rose Quarter

Rail Station Without Coliseum

(One of many options for

location of rail station)

Coliseum becomes

Rail Station

Underground Rail

Platforms

Riverfront for People Goals1. Bring people to the

river.

2. More and better transit

3. Revitalize the East Bank

4. Two Golden Eggs

5. Livability

Related

Transit Improve-ment

Concepts

Expand Ped/Bik

e Network

Expand Ped/Bik

e Network

Bic

ycle

an

d

Ped

estr

ian

Riverfront for People Goals1. Bring people to the

river

2. More and better transit

3. Revitalize the East Bank

4. Two Golden Eggs

5. Livability

Overall Urban Design

Concept

Integrate Existing

Preserve Historic Architecture

Preserve Historic Architecture

Integrate Existing Urban Fabric

Integrate Existing Urban Fabric

Option 1

Option 2

Option 3

Esplanade Integrated into Waterfront Design

Esplanade Integrated into Waterfront Design

6,000 to 10,000 Housing Units!

A new urban neighborhood

where the freeway is

today.

6,000 to 10,000 Housing Units!

A new urban neighborhood

where the freeway is

today.

The Freeway Land, now owned by the State, can

require workforce housing.

The Freeway Land, now owned by the State, can

require workforce housing.

Option 1:

Intense Developme

nt

Option 2:

Riverfront Restoratio

n

185

2

Eastbank South 1890

Option 3:

Balanced

District

Marquam Bridge Fragment

Option 1 Option 2 Option 3

Your Option

?

Revitalized East Side

1 2 3 4

What are the

Benefits?

What are the

Benefits?

The Financial and Economic Benefits of Option 3

Eliminating freeway

and Marquam Bridge

adds 43 acres of land on

the Riverfront.

18 Acresto

develop

$200 Million Total Assess

ed Value(18 Acres at

Option 2 Densities)Land

Improve-ments

Riverfront for People Goals1. Bring people to the

river

2. More and better transit

3. Revitalize the East Bank

4. Two Golden Eggs

5. Livability

West SideWest Side

East SideEast Side

Value of 198 acres of land on the river

($Million)

Eastside

$94

Westside

$525

EastsideWestside

Private Sector Jobs in Firms

2,364

>10,000

High Paying Jobs

EastsideWestside

400

3,541

At least $1.5 Billion, beyond the current $358 million, to the total assessed value (Land and Buildings) of the District.

Option 3 adds:

1,500 jobs (1,100 of which are high-paying)

More than $1 Billion in business activity.

Option 3 adds:

Industrial Sanctuary?Industrial

Sanctuary?•No significant takings

•Better access North & South

•Owners decide when/if to sell

•Leave sanctuary 7th to 12th

•No significant takings

•Better access North & South

•Owners decide when/if to sell

•Leave sanctuary 7th to 12th

Riverfront for People Goals1. Bring people to the

river

2. More and better transit

3. Revitalize the East Bank

4. Two Golden Eggs

5. Livability

This Eastbank Concept is an

economic development planLivability builds jobs in

our knowledge economy

Why do people move to Oregon?It’s not the weather.

It’s not the favorable tax structure.

It’s not to find jobs in a rapidly-expanding industrial base.

It’s not our educational system.

Yet, Oregon and Portland metro both grew by 20% in the 1990s. And unemployment hit record lows, despite the influx.

Livability means knowledge jobs

In keeping with 1984-2001 trends, companies existing in 1992 in the

Portland Metro area LOST 170,000 jobs by 1999.

Yet the Metro area gained 100,000 net jobs in the 1992-1993 period, with more

than 270,000 jobs being added from new, small companies started after 1992.

These jobs are in the knowledge economy--the result of what’s in people’s

brains.

Urban Life Attracts

Dynamic PeopleIn Metro areas like

Portland, both incomes and rents grew faster

nearer the central city in the 1990s.

Creative People Like Urban

DensityThey know density means theatres,

libraries, coffee shops, etc.

Entrepreneurs value their time

They know if they live near where they work, they spend less time

commuting.

Dense urban neighborhoods can incubate knowledge

communities.Ideas travel faster, too, in dense urban neighborhoods.

Look at Lower Manhattan in New York, or South of Market in San Francisco, for

excellent examples of knowledge company incubation. Business Services.

Multi-media companies. Creative companies.

Not only a “Portland Wins”

StrategyThe Eastbank must be

part of a larger strategy that includes other regional centers--

Gresham, Hillsboro, Beaverton, and Oregon

City

The Regional Centers Strategy•Build more dense, sophisticated,

transit-oriented urban centers in our ‘regional centers’.

•Intense, high-capacity, multi-modal, multi-destinational transit in the suburbs -- buses, streetcars, and Metro light rail.

•Our region stays livable because density keeps the urban growth

boundaries intact.

•Walk to libraries, theatres, coffee shops, etc.

We Propose a Marriage

•Marry our need for regional center infrastructure with our need for

industrial land.

•We need both strategies. One serves the knowledge economy by providing the land for new jobs, and the other serves the knowledge economy by

providing livable urban neighborhoods.

We Propose a Marriage (2)

•Our regional centers economic development strategy relies on keeping the urban growth boundary for livability.

•To have enough industrial land within the UGB, you have to keep big box retail

out of industrial land, zone for more industrial land regionally, and prohibit

other uses.

•Not a conflict with our strategy.

Transportation Funding

City

Suburbs

City

Suburbs

End the Zero Sum Game

Expand pie to serve both strategies

Riverfront for People IIIRiverfront for People III

The Eastbank InitiativeThe Eastbank Initiative

What are we asking for?

What are we asking for?

A petition to the City of Portland,

Multnomah County, Tri-Met, Metro and the

State of Oregon.

A petition to the City of Portland,

Multnomah County, Tri-Met, Metro and the

State of Oregon.

We are asking you to sign a petition: