An entrepreneurs journey the good, bad, and the awesome!

Steve Jennings

Halloween 2013

1961

1969: I was 9 years old when this happened

1969: this was happening

1969: and so was this

1969: and I saw this man play live (by accident)

1969: An obsession (according to my Mum)

1961

The internet did not exist

My journey as an entrepreneur

1991-99

2000-01

2001-02

2002-05

2010

2012

20092001

55% valuation growth

2006-09

2006

2007

2010-11

Steve Jennings entrepreneur journey

2013

?

If there’s something you

need to do DO IT

Allow yourself to be a beginner, a

learner

Naturally we are scientists and

explorers

We’re equipped to prototype with whatever we have

Create a company that feels like play

Play is a human super power

Create conditions in which no one

is vulnerable

Create a company that can offer

people jobs that are meaningful

Not all jobs are created equal

Spend your life around people

you resonate with

You will pivot, be prepared to kill

your darling

Your founder team are

everything

Treat the people that use the

product you make as a community

They’re not users or customers, they are your

neighbors

Choose your investors wisely

Don’t just take the money

Invest in yourself

Believe in yourself

Seek connections between the

world’s needs and your strengths

Don’t talk about what you invented.

Tell people what you changed!

Bake your value system into your

business plan

Build the company that you wouldn’t

sell

1.I will get outside

the building

2.I will test my assumptions

3.I will measure what matters

4.I will be flexible

and pivot

HAPPY HALLOWEEN

@stevejennings1

steve@goodcred.com