an ife dilemma
TRANSCRIPT
a story about
david & johnson
an IFE dilemma
presented by digEcor
meet david
a.k.a…
mr. frequent flyer
david likes…
he loves…
time for…and always makes
doesn’t like…but david
meet johnson
mr. IFE manager
johnson also likes…
he also loves…
time for…and always makes
doesn’t like…but knows david
searching…so johnson is
going to expos…
and finds that…
these people
say buy this
those people
say buy that
a market leaderand everyone is
his boss says…
buy a magical device
johnson do…
so whatshould
to makedavid happy?
to considerjohnson has
…portables
− Pioneered in 2003
starting with the
digEplayer− Now more than 30,000
units in service
− 40% of 2010 survey
respondents prefer
handheld device
…traditional
seat back
− Dominated by two companies
− Becoming more lightweight
(Lumexis)
− Introduction of the Android
operating system
− 38% of survey respondents
prefer seat back systems
…now seat centric
− Content local to the seat
− Easily removed display, easier
maintenance
− Slew of new entrants
and options
− Gulf Air’s embedded
digEplayer is the first
step
…and connectivity
− Air-to-ground vs. Air-to-
satellite
− 20% of survey respondents
prefer their own device− Low passenger uptake, so
far
− Only 30% of businesses will
reimburse Internet fee
but don’t forget…
ancillary revenue
− Examples include:− Shopping
− Food & beverage
− Mobile destination guides
− Advertising
− Duty free
− Gaming
− Pay per view
− GuestLogix provides in-flight
transactions
− digEplayer customers experience
upwards of 100% uptake
− Completely self-funding IFE program
− Keys to success:
− Predicting demand− Flight attendant buy-in
rental programs
& logistical support
− Provider needs a global reach
− Service level agreements to include turn-around times
− Support or accessory equipment
david alsolikes a variety
of content
such as classics…
early window…
kids want…and the
the dots
many options,connecting
with so
has gone from…
to…
to cutting throughthe noise?
the solution
be like corbin
successful IFE manager
-a happy,
he rocks at…
IFE
because of…
in-flight entertainmentsuccess
join corbin & enjoy
