An Incentivized, Decentralized Content Platformwith Search Models Based Upon Taxonomy

White Paper v1.05December 2018

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Abstract Conjure is an incentivized, decentralized content platform, which enables users to be rewarded with cryptocurrency. Conjure combines concepts from social media, search, and advertising with a cryptocurrency to enable content creators to monetize their content. Using the NEO blockchain to decentralize creative content monetization, Conjure will create new search and advertising economies for our users, content creators, and partners.

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Table of Contents

Abstract .................................................................................................................................. 2 Introduction ........................................................................................................................... 4 The Problem ........................................................................................................................... 4

The Adpocalypse, YouTube Heroes, and the Whitelist ........................................................................... 4 Community Policing Effort Failed ......................................................................................................................... 5 Demonetization Based on Size: ‘Whitelisted’ Partners ........................................................................................ 5

The Creator Community Has Been Abandoned ...................................................................................... 5 Traditional Content Discovery ................................................................................................................. 6

The Solution ........................................................................................................................... 7 Transparent Open Source Algorithms and Taxonomies for Content Discovery ...................................... 7

Depth Engine ........................................................................................................................................................ 9 Communities ...................................................................................................................................................... 10 Content Creators ................................................................................................................................................ 11 Content Consumers - Users ................................................................................................................................ 11 Z-Axis .................................................................................................................................................................. 12

Capital in the Conjure Ecosystem .......................................................................................................... 13 Conjure (CONJURE) ............................................................................................................................................ 13

Governance by the Community ............................................................................................................ 13 Monetization ......................................................................................................................................... 13 Users of Conjure .................................................................................................................................... 13 Advertisements ..................................................................................................................................... 15

Video Ads ........................................................................................................................................................... 15 Banner Ads ......................................................................................................................................................... 15

Conjure Rewards ................................................................................................................................... 15 Solution Layers ..................................................................................................................... 16

Data Layer ............................................................................................................................................. 16 Application Layer ................................................................................................................................... 16

How It All Works ................................................................................................................... 16 Why the Neo Smart Economy? ............................................................................................. 18 Token Sale ............................................................................................................................ 19

Token Sale Procedures: Regulatory Compliance ................................................................................... 20 Proof of Identity ................................................................................................................................................. 20 Proof of Address ................................................................................................................................................. 20

Pre-Registration and Whitelist .............................................................................................................. 21 Current Progress and Roadmap ............................................................................................ 22

Incorporation ........................................................................................................................................ 22 Technology ............................................................................................................................................ 22 Roadmap ............................................................................................................................................... 22 Team ...................................................................................................................................................... 23

Forward-Looking Statements ................................................................................................ 26 Disclaimer ............................................................................................................................. 26

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Introduction The current climate of the creative Internet is skewed in favor of gigantic tech corporations, most notably YouTube and parent company Google Inc. These companies have complete control on the monetization of creative content and subject matter on their platforms. Content creators, who largely ignited the growth of these platforms, have voiced their concerns regarding unstable advertisement revenue, mass demonetization of content, and the general direction of the platform - only to receive silence in response. Despite the media market trending away from TV networks and toward authentic, online video platforms, YouTube management appears to be rebranding the platform as a "New TV" service to compete with Netflix, Hulu, and Amazon Prime Video. In an effort to return control to the independent content creators who led the expansion of YouTube, we are building a platform that addresses all of these problems. In addition to fixing YouTube’s problems, we have developed a full litany of tools for content creators to use. With these tools and monetization power, content creators will have the ability to compete with traditional corporate media.

The Problem Content creators are dependent upon ad platforms to monetize their content. Ad platforms are centralized autonomous entities that can change the rules at a moment’s notice – often to the detriment of the creator. The problem that needs to be rectified is the dependence on these centralized entities.

The Adpocalypse, YouTube Heroes, and the Whitelist

In early 2016, Google’s algorithm placed advertisements on a racist video; many advertisers were justifiably outraged and began withdrawing their advertising campaigns. Google quickly instituted new guidelines on monetizable content. They set “family friendly” rules to ensure advertisers of the wholesomeness of the content. Google’s updated rules brought with it a huge amount of subjectivity, wherein lies the issue. This subjectivity can be used as justification to condemn any type of content. After YouTube's new rules were put into place, complaints surfaced across the platform. Creators, large and small, reported mass demonetization, decreased revenue, and less traffic.

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The Adpocalypse caused irreversible damage to the YouTube platform and brand, and continues to negatively impact creator revenue as much as 80 percent today.1

Community Policing Effort Failed

In an effort to further its crackdown on inappropriate content, YouTube sought help from its user base through a new initiative: YouTube Heroes. The program gave approved users the ability to police content throughout the site, collecting rewards and unlocking more abilities through the hero leveling system. The most alarming part of the program came in the form of the powerful "super tools" given to the heroes - including the ability to mass flag videos and report negative content. Due to an extremely negative reaction from the creator community, YouTube backed off. The program has since been renamed YouTube Contributors, and remains in beta while the original Heroes campaign was quietly removed in early 2018.

Demonetization Based on Size: ‘Whitelisted’ Partners

In October 2017, a YouTube Vlogger with over 8.5 million subscribers uploaded a video regarding the Las Vegas Shooting and stated that ad revenue generated from the video would be donated to the victims of the tragedy. The video gained over 1.2 million views, but YouTube demonetized it and shut down the fundraising effort. Paradoxically, it was discovered that Jimmy Kimmel's video titled Jimmy Kimmel on Mass Shooting in Las Vegas was monetized and running ads. This discrepancy was picked up by media outlets, who reported that ‘whitelisted’ partners are allowed to run partner-run ads on the website. That means they aren’t flagged by YouTube and use external sale forces to sell the advertisement for them.

The Creator Community Has Been Abandoned

The Adpocalypse, the Whitelist, and the YouTube Heroes are all symptoms of a much larger problem. The Whitelist and Adpocalypse work in conjunction to distance the creators from the platform as a whole, pushing creators down while pulling big networks up. In October 2017, The Hollywood Reporter featured YouTube and their future strategy, in which YouTube announced its arrival into the New TV market. The creator community is what made YouTube the goliath it is today; it's the one factor that differentiates it from any other website.

1 “YouTube Advertising Crackdown Puts Some Creators Out of Work,” by Lucas Shaw. Bloomberg, December 2017.

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Barriers to entry for creators continue to grow. In the past year alone, we've seen two big jumps in monetization requirements. When analyzing the evidence as a whole, the Adpocalypse begins to look more like a purge than a mistake.

Traditional Content Discovery

Most web platforms use centralized advertising to generate revenue. For a single entity to run ads throughout their platform, an algorithm must be utilized to facilitate placement and targeting of these ads. This system relies on search engine technology, which offers users a way to find and locate content and enables advertisers to place ads on that content. The system acts as a link between users and advertisers, where the advertisement process is facilitated through an algorithm comprised of a complex code of inputs. Results are not curated based on quality, but rather by adherence to the algorithm’s rules. Adherence to the search algorithm is vital for visibility. Results are spawned by an entire industry in response to the ever-evolving criterion: Search Engine Optimization, or “SEO.” Experts in this industry react to the shifting criteria - helping companies get to the front page of a google search inquiry. The important takeaway is that the central entity, Google and YouTube, is most concerned with increasing the amount of time a user spends on the site. This increases the rate of advertisement consumption, which increases the revenue the central entity will generate.

YouTube doesn’t care about the creator community. In fact, the Adpocalypse was a calculated move dictated from upper management. If YouTube's goal is to become a player in the New TV market, a rebranding helps distance the company from its creators – the push needed to enter the ring with Netflix, Hulu, and Amazon.

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The Solution Conjure is building a content platform that intends to reward those who participate on the Conjure platform with cryptocurrency. Conjure is designed according to four guiding principles:

1. The discovery of the content must be based upon transparent open source algorithms and taxonomies. These algorithms for discovery will be governed by consensus of the community.

2. Governance and monetization on the Conjure platform should be based upon a series of

smart contracts and cryptocurrencies.

3. The platform for the distribution of content should be governed by the users of the platform, not a central authority that has an economic incentive to enable people to consume content. We’ve already seen what transpires when a centralized organization who has economic incentive distributes content. The centralized organization becomes wealthy, while the content contributors starve.

4. The people who participate on the platform should be rewarded for their participation.

The creators who spend time producing the content will be rewarded. The consumers of the content should be rewarded for engaging with or liking the content provided by the platform. The developers who keep the system alive by writing code to facilitate content delivery should also be rewarded.

Transparent Open Source Algorithms and Taxonomies for Content Discovery

In the last 30 years alone, we’ve invented the world wide web, refined it, and put it in our pockets. We live in an era of discovery and innovation unlike any other. Consider another age of discovery, almost three hundred years ago. This era wasn't marked by technology, but rather biology. When Europeans ventured outside their native lands to explore the world, they encountered many foreign plants and animals along the way. Over time, the number of new organisms grew overwhelming - without a method of organization. Enter Carolus Linnaeus, who solved this problem in 1735 with his magnum opus, Systema Naturae. In this book, he outlined a system which classified every living organism on earth: Taxonomy.

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Initially, Linnaeus realized the need to encompass a wide range of organisms: everything from the gentle sunflower to the humpback whale. He started with a wide range of inputs, or "kingdoms" - plants, animals, fungi, etc. These categories existed on a horizontal axis: breadth. Linnaeus knew that if he stopped there, Taxonomy would simply take the already big list and divide it into smaller lists. To encompass every living thing on Earth, he would need to get creative. He added a vertical axis: depth. With the combination of breadth and depth, Linnaeus was able to extend the reach of Taxonomy to capture any living organism on planet Earth. Breadth and depth worked in conjunction to provide pathways of specialization, and established context between closely related organisms: from the wolf, to the dog, to the dachshund. The framework was flexible; additional organisms easily slid into their logical locations. Linnaean Taxonomy has traditionally been used to sort organisms by characteristics, but its methodology is highly adaptive to any set of data. With some adjustments, this framework can be used to enable discovery of user generated content.

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Depth Engine

Conjure’s content platform will make use of Linnaean Taxonomy to enable users to discover new content. The software component that performs this organization of content is the Depth Engine. The Depth Engine is comprised of 4 separate components, each of which provide unique functionality on their own. Together, they work in harmony to dynamically organize content throughout the platform.

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Communities

The core of the Depth Engine is built around community. This is where our friend Linnaeus makes his influential contribution of Taxonomy. Broad communities splinter into more specific communities, yet still remain connected to the platform as a whole. Like Taxonomy, the first level of community is broad; the deeper a user travels, the smaller the communities get. But no matter how small a community gets, quality content is brought to the surface through an aggregative system - a perfect complement to the Taxonomic structure. Conjure opens the field up for creators, applying vertical depth the static nature of the traditional search engine model. Creators will finally have communities to operate in and call home, while still maintaining connection to the rest of the platform. With the aggregative system spread across the platform, a creator that operates within a specific space can still reach larger audiences and connect to the entire platform. Trending creators and content will appear in larger communities above. For example, a user exploring the music community will see the feed from all genres underneath, ranked relative to one another. A trending band that operates within the “rock” community will appear in the above in the parent community, “music.” And if it continues to trend, the band will make its way onto the front page of the entire platform. A community is a reflection of the interactions of its participants; however, the nature of this interaction differs. One concept of community is topic-based, where creators regularly engage in various areas, debate and discussing ideas. News, for example, covers a wide range of topics. An independent news commentator may talk politics one day, but environment the next. On the other hand, a community can serve as a home. Podcasts, for example, coexist alongside one another in genres: comedy podcasts, political podcasts, music podcasts, and so on. To reconcile these different characteristics, pages can launch content collections that act as “subpages.” These are streams of content that are regularly updated by the creator, which link to surrounding communities. These serve as a way for creators to distribute their content throughout communities according to the subject matter of their content. Through content collections, creators have the ability to link their content to relevant areas within a community. Creators have the agility to scale the reach of their channel with their content, extending their web of influence throughout.

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Content Creators

Content creators come in all shapes and sizes to provide substance to the platform. They are the heart of the platform, pumping content throughout the body and into communities. Pages are community specific. They can be channels, blogs, podcasts, magazines, and more. Pages can be operated by an individual or a team. Networks are collections of pages. This collection can jump across multiple communities, or just exist within one community. The group that operates the network can do so in whatever capacity they choose, whether casual or professional. Networks serve as a way for similar creators and channels to team up and leverage their collective audience. People are fluid within the Conjure ecosystem. An individual can post from their personal account, operate multiple pages, or join pages with other creators to build a network. People can leave networks at will, taking their content with them. No network will be able to exclusively own a person’s content. A single creator possesses all the abilities of a network, but in an individual capacity rather than collective. All works are bound to a person under their user name.

Content Consumers - Users

Users build their content feed and shape their experience through following creators and joining communities. Whenever a user finds an item of content originating from an individual, they can click underneath a person's nameplate to explore the rest of the creator's content with ease. Conjure's architecture enables an individual to extend their web of influence across multiple communities while still retaining centrality. No matter how unique a creator is, everything they do and make leads back to them. Interaction between individuals is one of the main drivers of content discovery. When one creator contributes content to another's page, a link is generated as a byproduct of their collaboration. This helps creators leverage their collective audience. For users, it establishes an unofficial "network" that can be used as a map to explore similar creators and content, fostering an environment built around creative contribution.

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Z-Axis

The Depth Engine is broad enough to cover the diverse range of interactions on the web, and deep enough to accommodate the diversity of participants. Recall from Linnaean Taxonomy that breadth is the X-axis, and depth is the Y-axis. All life on earth is sorted through pathways that specialize an organism. Within the Conjure architecture, this same system is applied to community. Communities exist on a layered X-axis system. The first level is broad: news, music, podcasts, gaming, etc. When a user chooses to travel to a more specific community, from music to rock for example, he descends down the Y-axis, and conjures the corresponding X-axis below. The Z-axis binds the X and Y axes together, providing a way for the user to refine their search through logically venturing down different pathways. It reconciles the breadth and depth of the results, and returns content based on this combination.

This is a specialized search engine traveling with the user and showing more specific content through each instance of selection. Comparatively, traditional search engine models operate solely on a horizontal axis. The user enters keywords in a search bar and it returns content based on that entry. Conjure utilizes elements of both horizontal and vertical search models, providing an actual human component to the search engine. As a result of Conjure’s free market foundation, creators will naturally place themselves in the location that corresponds to their target audience and maximizes their reach. Then, the community itself determines the quality of the content. This circumvents the guessing game that an algorithm plays, which uses a complex formula of keywords, tags, and more to show the user content.

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By decentralizing the advertisement model and allowing individuals to utilize the Conjure blockchain to monetize their own content, quality creators will breakthrough on merit - not through exploitation of a centralized algorithm.

Capital in the Conjure Ecosystem

The Conjure Ecosystem will leverage cryptocurrency for governance and monetization.

Conjure (CONJURE)

The fundamental unit of commerce on the Conjure platform is CONJURE, a NEP-5 asset residing on the NEO blockchain. Conjure will operate on the basis of one CONJURE, one vote. CONJURE will be a liquid currency that can be bought and sold on the exchanges. For governance, those users who own the most CONJURE according to account balance will have the most influence over the community.

Governance by the Community

Those users who own the most CONJURE according to account balance will have the most influence over the community. Voting input from community members is critical for Conjure to function. Voting is a crucial contribution and worthy of rewards on its own. Conjure chooses to reward those who contribute the most to the total promotion of a piece of content and rewards the voters proportionally to the ultimate reward paid to the content creator.

Monetization

Conjure is built upon a free market foundation that prioritizes the community. The CONJURE token is the main currency of exchange on the platform. Users of Conjure can generate, consume, and advertise content.

Users of Conjure

Content Creators

Content creators will create content which may be valuable to users who consume Conjure content. To create content for Conjure, the content creator must possess CONJURE tokens. Afterward, their content will be available for others to consume. After some time, content creators will be able to collect a reward for the content they’ve submitted, based on relative performance.

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Content Consumers

Users will consume content created by content generators/creators. They have the option to upvote content that they like. We have explored the options of micropayments extensively, and concluded that micropayments place a burden on the content consumer, which we’d prefer to avoid. Micropayments have long been considered a viable way to monetize content on traditional web-based platforms. This method has been tried repeatedly, with minimal success. It has been proven to be ineffective, biased and costly. First, the transaction fees become burdensome on such small payment amounts, outweighing the whole concept of rewarding the content creator for their work, and denying consumers the value they are expecting for their micropayments. Making people pay five cents or ten cents per article or video is not a profitable system. Second, the idea that a person’s decision to pay is based on a small teaser of a video or article, places the onus of whether the content is worth even a micropayment on the viewer. Most will reject the payment due to having to make a split decision based on a small sample of the presented material. Third, people are used to consuming their information for free. Imposing a scheme such as micropayments is off-putting, and pushes consumers to search other avenues to find the content they requested for free. We need to ‘chalk up micropayments as an idea that seems really appealing but just doesn't work in the general case.’ 2

Content Advertisers

These users offer their advertisements to content creators. Every advertiser who wants to advertise on the Conjure platform must place their stake on Conjure in order to use the platform. To create advertisements for Conjure content, they must include a deposit in Conjure tokens. Content creators are then able to view prospective advertisements for their payout.

2 Gordon Haff, CNET, https://www.cnet.com/news/micropayments-the-business-model-that-never-was/

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Conjure Admin

This user is essentially a moderator who can step in to resolve mistakes. For example, if someone accidentally sends another type of token to the Conjure contract, the Conjure admin will be able to refund the user.

Advertisements

Conjure enables users to utilize several diverse methods of monetization by providing tools that match their creative works. These methods will be a part of the MVP discovery process. Conjure rewards content creators and content consumers accordingly for viewing Video Ads and Banner Ads. The reward consists of a fraction of the CONJURE token payout made from content advertisers to content creators for each video ad impression and view.

Video Ads

Video ads enable content creators and consumers to generate revenue through short advertisements played prior to their own content. Conjure will enable a creator to set their own rules on advertising: maximum length, play frequency, and company type. This gives creators the ability to support certain companies over others, and allows advertising to be based on the merit of the advertisements.

Banner Ads

Banner ads support text-based content. One of the issues with modern digital advertising is saturation directly within the content field, which interferes with the user experience. Banner ads come in different shapes and sizes. They can be displayed on the sides of content or above, not within the content itself.

Conjure Rewards

To incentivize quality content throughout the platform, creators will be rewarded for their content contribution through the Conjure Rewards System. The Rewards System will distribute an amount of CONJURE throughout the platform in fixed intervals to Creators based on their relative contribution – a value based on a formula of views, likes, comments, time, among other factors. The rewards system will be sourced from the Conjure Reserves, as well as from advertising. A small percentage of ad revenue will be directed into the Rewards System, which will be redistributed back to the users of the platform based on their creative contribution.

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Solution Layers The Conjure monetization platform is comprised of two decentralized layers detailed below:

1. Data Layer 2. Application Layer

Data Layer

The data layer is the foundation of the Conjure monetization platform, concurrently communicating with the application layer and transparently maintaining all incoming data in the Conjure ledger. The data layer maintains a ledger of all Conjure payouts, Conjure token stake balances, and all Conjure transactions via the application layer. On the NEO platform, the data layer will be comprised of two smart contracts: the ICO smart contract and the stakeholder/transaction contract. The ICO smart contract will be used to create the CONJURE token. The second smart contract will be used to manage payouts from content advertisers to content creators and content consumers.

Application Layer

The application layer is the Conjure user interface, which enables all of the users of Conjure to interact with the platform. The application layer registers and reports all monetization activity back to the data layer, to facilitate Conjure transactions. On this layer, content creators are able to upload their content to find a monetization strategy. Content advertisers are able to offer their advertisements by using the CONJURE token. Content consumers are able to consume quality content that has been upvoted.

How It All Works A content advertiser creates a Conjure account. The advertiser connects their cryptocurrency wallet to our system, enabling Conjure to confirm the amount of CONJURE that has been deposited. The advertiser then has access to a dashboard that enables them to manage their campaigns and upload their video and banner ads. The advertiser can customize their profile, selecting communities that best embody their brand and marketing message. The advertiser then designates their preferred targets and determines how much ad spend to allocate to their campaign, which is automatically pulled from their Conjure wallet on a daily basis. When the

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campaign is ready to begin, the advertiser hits the “Start Campaign” button. From there, the application layer has access to the advertiser’s ads for placement in content creator inventory. When content creators sign up for Conjure, they begin by connecting their cryptocurrency wallet, so we can confirm how much CONJURE is held. The content creator starts to create and classify their content. The Conjure Depth Engine indexes that content according to community, matching advertisements according to best fit. Rather than facilitating advertising entirely through a centralized, keyword-based algorithm, Conjure takes advantage of its unique Depth Engine architecture to facilitate advertising primarily through communities. Placement is facilitated through a queue system, which matches ads with content in specific communities. For an advertiser, entry order into the queue is determined by their “weight,” calculated by amount of CONJURE held in their wallet and their campaign budget. The greater their weight, the higher they enter the queue. On the other side of the queue, creators enter the based on their following size, average views, like to dislike ratio, and community rank. To keep the queue moving, time works in favor of smaller creators and brands, ensuring they get matched and not buried underneath the big players. The advertiser dashboard also allows a company to research the performance of their campaign within each community, helping them tweak and shape their campaigns to become more efficient. This gives advertisers surgical accuracy when it comes to choosing an outlet for advertisements. Companies can take a broad approach or choose to market to select communities. It enables a company to build its marketing campaign unique to their brand and audience, maximizing reach while minimizing waste. The content creator has a similar dashboard to that of the advertisers, where they can see all of the indexed content. The creator dashboard enables them to add advertisers to their content. When the user navigates to the content creator’s content, the appropriate advertisement is displayed. The application layer records the amount of time that the video or banner ad was displayed. The application layer then reports the transaction to the data layer’s smart contract for calculation of the CONJURE payout to the content creator and content consumer. The content advertiser’s CONJURE token balance is credited at the end of the day based upon performance.

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Why the Neo Smart Economy? NEO is a non-profit, community-based blockchain project that utilizes blockchain technology and digital identity to:

• Digitize assets, • Automate the management of digital assets using smart contracts, and • Realize a “smart economy” with a distributed network.

In combining digital assets, digital identity, and smart contracts, NEO plans to build a secure blockchain that is recognized by enterprises and governments, which is core to Conjure’s guiding premises. NEO is the first platform to offer a set of features focused on enabling a regulatory compliant smart economy. NEO is different from other blockchain smart contract competitors, as it provides the following features:

• Aims for Regulatory Compliance - For large companies and governments to operate on the blockchain, these institutions will require the ability to audit digital assets and transactions. Digital identities will need to be known and verifiable. NEO is committed to making use of the Public Key Infrastructure (PKI) X.509 standard for identity, which means that NEO will have the ability to issue and confirm digital identities. NEO is building this digital identity mechanism into their ecosystem.

• Utilizes a Superior Consensus Mechanism - NEO uses an improvement to the Proof of Work (e.g. Bitcoin) and Proof of Stake (e.g. NXT) consensus mechanisms, entitled Delegated Byzantine Fault Tolerance (dBFT). The dBFT is a modification of the Proof of Stake protocol, in which holders of NEO tokens vote for delegates, and the delegates must reach a consensus on acceptable transactions.

• Processes Transactions Faster - NEO’s use of dBFT means that its architecture does not require thousands of machines mining to complete a resource-expensive algorithm to verify transactions. NEO’s consensus mechanism enables the blockchain to process in excess of 10,000 transactions a second without transaction costs.

Regulatory compliance, consensus mechanism, and the speed at which transactions can be made, are three attributes that make NEO the ideal platform for a secure wallet utility token. These features are in alignment with Conjure’s mission to ensure that consumers are transacting business on the blockchain in the most secure and efficient way possible.

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Token Sale Conjure will hold a token sale in Q1 2019. We plan to sell 70 million tokens to the public, of a total pool of 100 million. Our Soft Cap target is $3 million, with a Hard Cap of $12 million.

Stage Start Date

End Date

Price per Token

Discount over ICO Price

Total Raised

Private Presale 2/1/19 2/28/19 $0.10 50% $1,000,000 Public Presale I 3/1/19 3/31/19 $0.11 45% $1,100,000 Public Presale II 4/1/19 4/30/19 $0.12 40% $1,200,000 ICO Stage I 5/1/19 5/8/19 $0.20 $4,000,000 ICO Stage II 5/9/19 6/1/19 $0.21 $4,200,000

Total $11,500,000

For more token sale details, please refer to the Conjure website: https://conjure.network/.

Stage Number of Tokens Percent of Tokens

Reserved (30%)

Business Development & Rewards 20,000,000 20% Founders & Advisors 10,000,000 10%

Offering (70%)

Private Presale 1 10,000,000 10% Private Presale 2 10,000,000 10% Public Presale 10,000,000 10% ICO Stage 1 20,000,000 20% ICO Stage 2 20,000,000 20%

Total 100,000,000 100%

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Token Sale Procedures: Regulatory Compliance

Know Your Customer (“KYC”) and Anti-Money Laundering (“AML”) are regulatory processes that are mandatory in most countries and required by banks and other financial institutions to verify the source of funds. The primary reasons for KYC and AML are to combat illegal activities – drug trade, terrorism, money laundering, white collar crime, etc. Because we need to convert a portion of the raised funds into fiat (cash) to develop the platform and achieve our goals, we must comply with KYC and AML regulations and verify all Token Sale participants. This same process is used to get accounts on the larger, regulated cryptocurrency exchanges to enable the buying and selling of crypto. In order to pass the KYC verification, you will need 1 (one) of the following 2 (two) documents: Proof of Identity For INDIVIDUALS, this must be a valid government issued photo ID. The following forms of ID are acceptable:

• International Passport (photo and signature page) • National ID Card (front and back) • Permanent Driver’s License (front and back – must show signature and photo) • Official State/Province ID (front and back – must show signature and photo)

For COMPANIES that participate in the Token Sale, we require:

• Company Name • Certificate of Registration • Authority of the Company • Passport copy of the authorized person acting on behalf of the company

Proof of Address This must show your name and address, the issuing organization/company name, and a date that is no older than 3 months at time of submission. The following documents are acceptable:

• Bank statement • Utility bill • Tax return, property tax bill • Election/Voters ID • Official Government letters

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This sensitive information is stored exclusively and securely by Conjure and will only be reviewed and verified by employees directly employed by Conjure. These documents are only used for the purpose of verification and regulatory compliance for the Conjure Token Pre-Sale and Token Generation Events. For more information, please refer to the Privacy Policy on the “conjure.network” website.

Pre-Registration and Whitelist

Pre-Sale whitelisting is available to prospective purchasers on the Conjure website (https://conjure.network) – follow the link to access the whitelisting form. Upon completion and approval, you are officially whitelisted, and your KYC requirements are fulfilled prior to the Token Pre-sale/Sale.

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Current Progress and Roadmap

Incorporation

Conjure Network LLC is a Delaware limited liability company. A forthcoming decision will be made shortly on where Conjure will incorporate. For full transparency, we plan to incorporate in a jurisdiction that is fully compatible with our long-term goals and philosophy. Our legal counsel and management team is actively working to determine the best fit for the company and will soon provide guidance on the matter.

Technology

We are in the process of developing a minimum viable product of the Conjure Content Platform described in this paper. See our GitHub account for updates and information: https://www.github.com/conjurenetwork.

Milestone Roadmap

We propose the following preliminary release schedule: • Q1 2018: Start of Proof of Concept (PoC). • Q3 2018: Conjure PoC delivered • Q1 2019: Conjure Token Sale • Q1 2019: Conjure Alpha Launch • Q3 2019: Conjure Beta Launch

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Team

Max Helsel CEO, Co-Founder

Max has served as the Company’s Chief Executive Officer since the Company was founded in early 2018. In December 2017, he graduated from the Michigan State University Eli Broad College of Business, with a BA in Finance. His area of study and research focused on derivatives trading, specifically developing options strategies for volatility trading.

Shane Ciccone COO, Co-Founder

Shane has served as the Company’s Chief Operating Officer since the company was founded in early 2018. Shane graduated from Michigan State University in May 2018 with a BA in Economics.

Emmanuel Arri Business & Finance Advisory

Founder of Innovachain LLC, a consulting agency in strategic & business planning and performance management focused on blockchain-related projects. As an international seasoned C-level executive in corporate finance for privately held and publicly traded companies, and board member in the banking industry, Emmanuel contributes now to projects leveraging blockchain technologies to improve how we create and share value. He has worked in the crypto and blockchain space since 2016, advising and acting as a CFO for various startups in several sectors (healthcare, social media, real estate). Emmanuel holds a Master’s degree in Finance and International Business Administration from a French Business School (ESIAE), certified in Fintech from the Massachusetts Institute of Technology (M.I.T.) and studied Entrepreneurship at Harvard Business School.

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Joel Garcia CTO

Joel Garcia has been building AllCode since 2015. He’s an innovative, hands-on executive with a proven record of designing, developing, and operating Software-as-a-Service (SaaS), mobile, and desktop solutions. Joel has expertise in HealthTech, VoIP, and cloud-based solutions. Joel has experience scaling multiple start-ups for successful exits to IMS Health and Golden Gate Capital, as well as working at mature, industry-leading software companies. He’s held executive engineering positions in San Francisco at TidalWave, LittleCast, Self Health Network, LiveVox acquired by Golden Gate Capital, and Med-Vantage acquired by IMS Health. He has a BA in Mathematics from Carleton College.

Nick Mohan Sales, Marketing

Nick Mohan is in charge of ICO Sales and Marketing. He has advanced his career in product management, providing full-scale SaaS product development and Go-to-Marketing expertise for cutting edge healthcare technology companies that target consumers. Nikhil has built a reputation for effective and detailed planning, process engineering, controlling costs and managing relationships with internal staff and technology partners, coordinating all phases of development, release management and new product launches. He has a BA in Marketing from Boise State.

Lydia Benham Project Management

Lydia specializes in ICO projects. She also works with innovative clients and builds successful and effective products with a proven team of developers, designers and project managers. Her previous company, SmallTalk, built the BlazeJobs platform that was featured in Start Up Alley at the 2016 National Restaurant Associations Show. She has a BA from the University of Oklahoma.

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Michael Stein Sales

Michael has two decades of experience in Technology Sales and Sales Management. He’s held VP of Sales positions at WaveAccess and Etente Software. Prior to these, he was the Director of Corporate Accounts at CA, and the Strategic Account Manager at Embarcadero Technologies. Michael has a BS in Business Management Information Services from the University of Phoenix.

Andrey Romanov Community Building

Andrey is a passionate ICO marketing professional with 3 years of experience in crypto space. He worked with many projects: DragonChain, Morpheus.Network, ThinkCoin, Arbitao, Liquid8, Art-Pro, RecBonus, TwoGap, Ceyron and others. His experience in corporate management is evident in his approach to marketing, with strong research, analytics and strategizing skills, he is passionate about maintaining reputation and achieving results.

Travor House Marketing

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Forward-Looking Statements This document includes forward-looking statements and projections into the future; these statements are typically subject to the influences of one or more risk factors that may or may not be identified in this document. Every potential investor should be aware that actual results may vary significantly from the statements made. Moreover, Conjure Network LLC (the “Company”) does not assume responsibility for the accuracy and completeness of such forward-looking statements, nor is the Company obligated to update any such statements for any reason, even if new information becomes available or other events occur in the future. It is important to note that the Company’s actual results or activities or actual events or conditions could differ materially from those projected by the Company in such forward-looking statements. The plans, strategies and intentions of management with respect to the business that the Company intends to conduct may change based on increased experience with the Company’s business model, changes in the regulatory environment, technological changes, market acceptance of the Company’s service offerings, competition (direct and indirect), general economic trends, or other unanticipated risks, or other developments. Projections concerning the Company’s future results of operations are based on a number of assumptions and estimates made by management concerning, among other things, the timely availability of capital on acceptable terms, the results of product development and testing, marketing and sales efforts, the Company’s ability to develop marketable services in a timely and cost-efficient manner, the ability to employ and train suitably skilled employees, the costs and expenses involved in executing a business plan, and other future events and conditions. To the extent that actual events differ materially from management’s assumptions and estimates, actual results may differ from those projected.

Disclaimer By accepting this document, the recipient acknowledges that all information contained in this document or in connection with the offering is confidential and nonpublic. The recipient also agrees to keep all of the information in confidence and not use the information for personal benefit (other than in connection with the recipient’s investment decision). However, the recipient’s obligation of nondisclosure does not apply to any such information that is part of the public knowledge. Any investor should evaluate their investment based on independent assessments of the Company and its products, business plan, operations, financial condition and other relevant factors necessary to make an investment decision that does not rely solely on the information presented herein. All investments will be subject to the execution of appropriate investment documentation, which will be the basis of all contractual obligations between the

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parties. The Company does not make any representations or warranties in respect to the information provided herein. Conjure Network LLC, its subsidiaries, the directors, employees and agents cannot be held liable for the use of and reliance on the opinions, estimates, forecasts and findings in these documents.