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An introduction in Intellectual Property Presented by: Ren de Torbal, By assignment of TU/e Industrial Design An introduction in Intellectual Property Presented by: Ren de Torbal, By assignment of TU/e Industrial Design Slide 2 Valorization & Technology Transfer Spreading and proofing of innovations resulting from research- or educational projects exploitation and development thereof within contexts such as business, governmental or non- governmental organizations and follow up studies. Examples: Establish a patent and license out Publish a work book for companies (workable version of thesis) Publish a book for interested people Build a website Sell the idea Start a company, produce and sell products or services Slide 3 Who will help me? Isnt that just a lot of red tape? Can I publish project results on the Internet? Where does innovation start? What is Intellectual Property (IP)? What is confidential information? Why should I bother about IP? Are there any IP rules? Slide 4 Innovation New ideas, methods or devices Result of creative/design process Industrial Design aims at innovative products systems and services Everyone is involved in this process: Students Coaches Researchers Experts Assigners Clients Slide 5 Intellectual Property property (as an idea, invention, or process) that derives from the work of the mind or intellect; an application, right, or registration relating to this. copyrights patents trademarks design rights Slide 6 The importance of IP Without establishing Intellectual Property rights, innovation will either end up gathering dust or will leak away to the market without any credits (and benefits) for you or the ID department Being acknowledged as the author or inventor of innovation helps you in promoting your competencies. Slide 7 IPRs copyrights patents trademarks design rights Slide 8 Patents Slide 9 PAGE 9 Exclusive right: The right to forbid others Invention: something new, inventive and industrially applicable Limited area: Limited to the country where the patent is issued Limited period: In general valid for 20 years after filing for patent Making, using or selling: Including importing. Authorisation: For example by giving a license for making and selling in return for money A patent is a title granting its holder the exclusive right to make use of an invention in a limited area and to a limited period by excluding others from making, using or selling without authorisation Patent Definition Slide 10 Patent Wars Slide 11 Slide 12 Inventions & Patents Little exercise: Train couplings Slide 13 Classic coupling Image source: http://www.shutterstock.com/index.mhtml?language=nl&gclid=CMyHicvhhasCFUyH DgodCh9Zyw Slide 14 Using magnets instead Image source: http://www.comparestoreprices.co.uk/images/ha/handelshaus- childrens-wooden-magnetic-toy-train--coloured.jpg Slide 15 Run into new problems Image source: http://yaymicro.com/view.action;jsessionid=BC58386C0CC87B51054DDB7EEEBBE32E.25 Slide 16 Challenge To design a coupling for trains which make it easy for children to couple train coaches When using magnets, the coaches should stay connected, even in curves and hills, so maximum contact between magnets is required Connection of coaches should be possible in both directions knowing that a magnet has a north and south pole. Slide 17 Take 5 Think of a solution! Slide 18 Slide 19 Learning Curve Int. Patent appl. Patent source: http://worldwide.espacenet.com/publicationDetails/biblio?DB=EPODOC&II=0&adjacent=tr ue&locale=en_EP&FT=D&date=20021127&CC=EP&NR=1260254A2&KC=A2 Slide 20 IPRs copyrights patents trademarks design rights Slide 21 PAGE 21 Primary purpose is to build companys identity: a sign distinguishes your goods (products) or services from those of your competitors. Registering your trademark at e.g. Benelux Office for Intellectual Property (BOIP) gives you the exclusive right to use the trademark for certain goods (products) and services within the Benelux. Valid for 10 years in Benelux, infinitely extensible per 10 years Trademarks Slide 22 IPRs copyrights patents trademarks design rights Slide 23 PAGE 23 An industrial design is the ornamental or aesthetic aspect of an article. A design has to be registered to get better protection. 3D (shape or surface), or 2D (patterns, lines or color). Examples: technical and medical instruments, watches, jewelry, house wares, electrical appliances, vehicles, architectural structures, textile designs, leisure goods. Design right does not protect any technical features. 5 years extensible up to 25 years. Design Rights Slide 24 IPRs copyrights patents trademarks design rights Slide 25 PAGE 25 Automatically comes to life Original work Examples: literary works musical works, including any accompanying words dramatic works, including any accompanying music pantomimes and choreographic works computer databases pictorial, graphic, and sculptural works motion pictures and other audiovisual works architectual works sound recordings Copyrights Slide 26 Slide 27 IP Rules TU/e owns all project results (you have waved your rights) You should inform ID if you think you have invented something If the invention is worth protecting we will try to file a patent and you will be mentioned as the inventor You will benefit from profit we make with the patent Copyrights are IP and thus owned by TU/e You may not give away this right and need to ask for permission to publish or to share confidential information. You should acknowledge other peoples IP. Take care with copying of pictures of the Internet Never give the impression that you are the author of a copied piece of literature or picture (beware of plagiarism) Ask permission before entering a design competition Slide 28 Slide 29 Confidential Information Confidential is every innovation created by you and your fellow (junior) employees and Information which is given to you by a third party and indicated as confidential Before publishing or sharing any confidential information you should check with your coach and/or me If you share (authorized) confidential information, indicate the information as confidential Use a Non-Disclosure Agreement (NDA) before sharing confidential information with external experts, clients, test-users etc. When asked to sign an NDA by a third party, consult your coach or me. Slide 30 In short Innovation is a joint effort TU/e is owner of all Intellectual Property (IP) of project results Innovation + IP = Opportunities TU/e has IP rules, just like industry Confidential is every innovation created by you and your fellow (junior) employees It is better to be save than sorry before publishing (e.g. on the Internet) ID is doing its best to help you to handle IP issues For IP issues ask your coach Slide 31 Roles, People & Places You Your Coach Departmental Office (Faculteitsbureau) ID Education TU/e Innovation Lab Copyright Coach, TU/e Library