an nab fastroad-sponsored development program · 2011. 1. 14. · skip pizzi, epg consultant to bia...
TRANSCRIPT
An NAB FASTROAD-Sponsored Development Program
NAB FASTROADNAB FASTROADNAB FASTROADNAB FASTROAD
� David Layer, Program Manager and Director of Advanced Engineering, NAB
Science & Technology Department
Project Team MembersProject Team MembersProject Team MembersProject Team Members
BIA Advisory ServicesBIA Advisory ServicesBIA Advisory ServicesBIA Advisory Services
� Rick Ducey, Chief Strategy Officer
� Skip Pizzi, EPG Consultant to BIA Advisory Services
Broadcast Signal LabBroadcast Signal LabBroadcast Signal LabBroadcast Signal Lab
� David Maxson, Managing Partner
Unique InteractiveUnique InteractiveUnique InteractiveUnique Interactive
� Adrian Cross, Software Development Team Leader, Unique Interactive
25 February 2009 2The HD Radio EPG Project
Director, Advanced Engineering
NAB Science & Technology
• Mission: seek and facilitate development and commercialization of
new technologies that use radio and television broadcast spectrum
for the benefit of broadcasters
• Funded by the National Association of Broadcasters
• Oversight:
• Steering Committee – NAB Board members and NAB executive staff
• Technical Committee – NAB member engineering VPs and others
• TV projects (Art Allison, TV Subcommittee Chair)
• Radio projects (David Layer, Radio Subcommittee Chair)
• www.nabfastroad.org
25 February 2008 The HD Radio EPG Project 4
25 February 2009 The HD Radio EPG Project 5
NAB FASTROAD Technology Advocacy Program – HD Radio EPG project
• HD Radio system design completed by iBiquity but no infrastructure
• How can EPG data be best managed?
• What are the options?
• Project goals:
• Identify business and functional requirements
• Identify market for field trial
• Develop EPG system architecture(s)
• Simulate and conduct field trial
• Final report
Chief Strategy Officer
BIA Advisory Services
EPG Project – Phase 1
Accomplishments:1. Business Requirements
2. EPG Architecture – preliminary
3. Field Trial Market – recommendation
4. EPG Architecture – final
EPG Project – Phase 2
Goals:1. Computer Simulation/Lab Trials
2. Field Trial
3. Final Report and Recommendations
25 February 2009 The HD Radio EPG Project 7
A special thanks . . .
iBiquity Digital team is providing critical support for
all phases of this project.
25 February 2009 The HD Radio EPG Project 8
25 February 2009 The HD Radio EPG Project 9
Program Source
EPG Service
Bureau
Radio Station
Automation
System
Manual Input/
Other Data
Source
Transmission
Traffic System
Receiver
Listener
Internet
� Delivery architecture
� Content management
� Receiver design
� Cost & design issues
� Legal considerations
� Use cases
� Business requirements
� Industry interviews
25 February 2009 The HD Radio EPG Project 10
Document Contents
EPG Consultant
BIA Advisory Services
� Unlike TV EPG, there is no existing national radio
program-schedule database
� >10x Radio vs. TV stations in U.S.
� Complexity of serving mobile receivers
� Receiver display size & capability varies widely
� Radio EPG business model required
25 February 2009 The HD Radio EPG Project 13
� Parochial� Each station transmits its own EPG data only
� Shared
� Each station transmits all EPG data for market
▪ (or at least top-level EPG data from other stations)
� Master Station
� One or more stations provide market-wide EPG
� Network
� Stations transmit pointers to EPG data source(s)
25 February 2009 The HD Radio EPG Project 14
� Open-architecture EPG allows “Service Bureau” approach
� Essential for any aggregated market data transmission
� Helpful even for “Parochial” model
� Data “scrubbing”
� Hierarchical display management
� Allows multi-platform delivery & scalability
� EPG-only data for Internet has value
� “Network” delivery model to future converged HD/3G/WiFi devices
25 February 2009 The HD Radio EPG Project 15
� Receiver design
� UE and cost issues for EPG navigation & display
� Use cases
� How EPG might be employed by broadcasters and consumers
� Requirements
� Design considerations for receivers, system & delivery
architectures, and EPG software
� Market uniformity concerns
� Matching station coverage to market-based data
25 February 2009 The HD Radio EPG Project 16
Managing Partner
Broadcast Signal Lab
� Consumers
� Radio still by accidental discovery
� Random Station/Program search
� No incentive to stay tuned to station or the medium
� EPG makes:
� Radio more convenient
� Listeners anticipate instant gratification vs. instant frustration
� Time-shifting technology possible
25 February 2009 The HD Radio EPG Project 18
� Consumer Electronics Providers
� Radio is an inexpensive appliance or feature,
not a highly valued technology
� Radio does not offer apps for rich media devices
▪ Short on program info, interactivity, compelling display content
� EPG gives:
� Radios more sizzle
� Radios more relevance
� Radios more features to sell product
� Media devices more functionality
25 February 2009 The HD Radio EPG Project 19
� Broadcasters
� Radio relies on forward promotion to retain audience
� Radio relies on accidental discovery to capture listeners now
� Radio relies on remotes, co-sponsorships, advertising to raise
brand awareness
� EPG makes:
� The radio medium more competitive against alternatives
� The station stickier
� The medium stickier
� Time-shifting technology possible
25 February 2009 The HD Radio EPG Project 20
� EPG in Three Dimensions
� Vertical view –
Stations/Programs
� Horizontal View –
Time
� Depth View –
Richer program detail
25 February 2009 The HD Radio EPG Project 21
25 February 2009 The HD Radio EPG Project 22
Courtesy Radio World; background (c)iStockphoto/Viktor Gmyria
Courtesy Radio World;
background (c)iStockphoto/Viktor Gmyria
� EPG leverages radio’s advantages
� #1 – Radio broadcasting is local
� #2 – Radio broadcasting is free ▪ With purchase of a radio
▪ Or a radio-equipped device
▪ Also available on line
� #3 – Radio offers diverse content▪ EPG lays local radio out for the listener
25 February 2009 The HD Radio EPG Project 23
� Radio appears as a coordinated service
� Like cable TV or satellite radio/TV
� The power of EPG is in the collective
information about all stations
25 February 2009 The HD Radio EPG Project 24
� Minimize workload
� Minimize cost
� Information secure until published
� Flexibility to support format
� Consistency of user experience
25 February 2009 The HD Radio EPG Project 25
Software Development Team Leader
Unique Interactive
� Central server
� Flexible data capture
� Multiple export formats
25 February 2009 27The HD Radio EPG Project
� Manage the Stations and Services
� Grant Access
� Monitor System
25 February 2009 28The HD Radio EPG Project
� Create programs and shows� Schedule using drag and drop� Richly structured descriptions
25 February 2009 29The HD Radio EPG Project
� Promote programming
� Links to related content
� Searchable by Google
25 February 2009 30The HD Radio EPG Project
� Allow listener to catch-up on missed content
� Broaden reach of your content
� Nearly impossible without an EPG system
25 February 2009 31The HD Radio EPG Project
25 February 2009 32The HD Radio EPG Project
1 2
3 4
� What we’d like to hear from you:
� How would your station use an EPG?
� What would you want to make sure the system
can do?
� What platforms would you want the EPG to
serve?
� Any other questions or comments...
25 February 2009 The HD Radio EPG Project 33
� Please review Business Requirements and
Use Cases document at
www.nabfastroad.org
� Pass along to your colleagues
� Send feedback to [email protected]
25 February 2009 The HD Radio EPG Project 34
HD Radio EPG Project