Internet Marketing

Boundless Possible

How to use the Power of Internet

To secure your future Evolved your business and be successful in Life

I want to introduce you about Internet Marketing

Just what YOU NEED to be Successful in your Life

Strategies

Introduction What is Internet Marketing? Why Internet Marketing? Benefits of Internet Marketing

The Three Keys to Internet Marketing Search Engine Optimization Social Media Marketing Pay per Click Advertising

How to use Internet Marketing To get desired Job To build business To be successful

People who made it BIG in life -Intrapeneurs

What is Traditional Marketing?

Marketing Today?

What is Internet Marketing?

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email todrive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.

Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertisinglike radio, television, newspapers and magazines.

It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, developmentand sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages ofcustomer engagement cycle.

Specialized Areas of Internet Marketing

Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing andsocial media marketing:

Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Websites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).

Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current andprospective customers.

Social media marketing involves both advertising and marketing (including viral marketing) efforts via socialnetworking sites like Facebook, Twitter, YouTube and Digg.

Benefits of Internet Marketing

Convenience

Reach

Cost

Personalization

Relationships

Social

Search Engine Optimization

What is Search engine optimization?Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's"natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), andmore frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.SEO may target different kinds of search, including image search, local search, video search, academic search, newssearch and industry-specific vertical search engines.

Benefits of Search engine optimization? ROI Increased Traffic Brand Awareness Cost effectiveness Increased site usability

Social Media Marketing

What is Social media marketing?Social media marketing is the process of gaining website traffic or attention through social media sites. Social mediamarketing programs usually center on efforts to create content that attracts attention and encourages readers to shareit across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers sharevia the Internet about an event, product, service, brand or company. When the underlying message spreads from userto user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to thebrand or company itself.

Benefits of social media marketing? Increased Brand Recognition Improved brand loyalty More Opportunities to Convert Higher conversion rates Higher Brand Authority Increased Inbound Traffic Decreased Marketing Costs Better Search Engine Rankings Richer Customer Experiences Improved Customer Insights

Pay per Click Advertising

What is Pay Per Click?Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in whichadvertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amountspent to get an advertisement clicked.” With search engines, advertisers typically bid on keyword phrases relevant totheir target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC"display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with relatedcontent that have agreed to show ads.

Benefits of social media marketing? Budgeting An Effectively Targeted Campaign Campaign Flexibility Pay for Targeted Success Real-time "Trackability“ Testing Possibilities Increase local visibility Brand Awareness