internet marketing overview

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Internet Marketing

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Gives an overview of Internet marketing for small business and how it can help to improve online presence. http://www.angco.biz

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Page 1: Internet Marketing Overview

Internet Marketing

Page 2: Internet Marketing Overview

There’s been a massive shift from traditional marketing to digital

marketing

What’s happened?

Page 3: Internet Marketing Overview

A new way of shopping, working & communicating

The Internet Explosion

It’s a whole new world.

Page 4: Internet Marketing Overview

Epic Internet Growth

Internet users (June 2010)

Projected number of users expected to double by 2015

1,966,514,816

Page 5: Internet Marketing Overview

What is Internet marketing and how does it work

?

Page 6: Internet Marketing Overview

Internet Marketing

Cost-effective marketing & advertising channel

Connect with an extremely targeted audience

Submit marketing content through many mediums

Podcasts, articles, blogs & videos are just a few

Easy to implement, track & measure results

Page 7: Internet Marketing Overview

It’s Search Engine Optimization

Gain top position or page

ranking in the search engines

based on targeted keywords

It’s link building, high quality

one-way links to web site

To capture attention.

And business

Page 8: Internet Marketing Overview

It’s Email Marketing

A powerful tool to build connections, loyalty & trust by providing valuable content

Inexpensive

Automated

Excellent viral potential – easy to forward

Page 9: Internet Marketing Overview

Online Repuation Management

why should you care?

Page 10: Internet Marketing Overview

Emergence of real-time search

Facebook & Twitter updates remain indexed

& listed on Google for a very long time

Intercept negative review or frustrated

customer on the fly

Be engaged with conversations happening

about your brand anytime

Page 11: Internet Marketing Overview

Content Marketing

Is about creating articles

Builds authority

Super viral in social media

Builds links & search engine results

Expands exposure to bring in qualified traffic

Generate leads and sales

Page 12: Internet Marketing Overview

The fastest growing ad channel on the net!

Welcome to video marketing

Page 13: Internet Marketing Overview

Why?

Customers love it – more engaging & compelling

Demonstrates value & quality of product

Ignites interest & brand recognition

Submit to video sharing sites, social networks, media content sites & bookmarking sites for

increased exposure

Google loves YouTube. Highly indexed

Page 14: Internet Marketing Overview

Press Releases

Press releases are not advertising

Helps online and offline reporters do their jobs

Free press coverage for products or services

Links to web site

Builds credibility

Page 15: Internet Marketing Overview

Blogging Microblogging

Highly indexed by Google

Easy to spread message

Page 16: Internet Marketing Overview

Barnes & Noble took

54 years to reach

$1 billion in sales

And Amazon

4 years

Page 17: Internet Marketing Overview

Contact AngCo for a free Internet marketing consultation

www.AngCo.biz

Keeping up with the latest interactive tools & techniques