internet marketing overview
DESCRIPTION
Gives an overview of Internet marketing for small business and how it can help to improve online presence. http://www.angco.bizTRANSCRIPT
Internet Marketing
There’s been a massive shift from traditional marketing to digital
marketing
What’s happened?
A new way of shopping, working & communicating
The Internet Explosion
It’s a whole new world.
Epic Internet Growth
Internet users (June 2010)
Projected number of users expected to double by 2015
1,966,514,816
What is Internet marketing and how does it work
?
Internet Marketing
Cost-effective marketing & advertising channel
Connect with an extremely targeted audience
Submit marketing content through many mediums
Podcasts, articles, blogs & videos are just a few
Easy to implement, track & measure results
It’s Search Engine Optimization
Gain top position or page
ranking in the search engines
based on targeted keywords
It’s link building, high quality
one-way links to web site
To capture attention.
And business
It’s Email Marketing
A powerful tool to build connections, loyalty & trust by providing valuable content
Inexpensive
Automated
Excellent viral potential – easy to forward
Online Repuation Management
why should you care?
Emergence of real-time search
Facebook & Twitter updates remain indexed
& listed on Google for a very long time
Intercept negative review or frustrated
customer on the fly
Be engaged with conversations happening
about your brand anytime
Content Marketing
Is about creating articles
Builds authority
Super viral in social media
Builds links & search engine results
Expands exposure to bring in qualified traffic
Generate leads and sales
The fastest growing ad channel on the net!
Welcome to video marketing
Why?
Customers love it – more engaging & compelling
Demonstrates value & quality of product
Ignites interest & brand recognition
Submit to video sharing sites, social networks, media content sites & bookmarking sites for
increased exposure
Google loves YouTube. Highly indexed
Press Releases
Press releases are not advertising
Helps online and offline reporters do their jobs
Free press coverage for products or services
Links to web site
Builds credibility
Blogging Microblogging
Highly indexed by Google
Easy to spread message
Barnes & Noble took
54 years to reach
$1 billion in sales
And Amazon
4 years
Contact AngCo for a free Internet marketing consultation
www.AngCo.biz
Keeping up with the latest interactive tools & techniques