analitica web, los origenes joomladay guatemala
DESCRIPTION
Conferencia en la universidad Galileo sobre la Analítica Web en el margen del JoomlaDay Guatemala.TRANSCRIPT
![Page 1: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/1.jpg)
02 de Marzo 2012 – Universidad Galileo, Guatemala.
![Page 2: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/2.jpg)
@josekont1. Especialista en Marketing Online2. Director de proyectos Web en @iLifebelt3. http://elwebmarketer.com
![Page 3: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/3.jpg)
![Page 4: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/4.jpg)
![Page 5: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/5.jpg)
![Page 6: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/6.jpg)
![Page 7: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/7.jpg)
Y la keyword era con Google…Y la Keyword era Google!
0.o
![Page 8: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/8.jpg)
• Pensar como el cliente: estudio de keywords y objetivos del website.
– Google insight for Search
– Google Keyword External Tool
– Google Trends
– Google Analytics
– SEO tool SET
![Page 9: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/9.jpg)
![Page 10: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/10.jpg)
Las personas buscan de diferentes formas aunque regularmente:
• Google (90% del mercado de búsquedas genéricas en Guatemala)
• Youtube (Música, videos, doblajes al buen chapín)
• Bing (Vuelos, mapas, tasas de cambio)
• Facebook (Restaurantes, servicios de telefonía)
• Twitter (Traficogt, noticias, etc.).
![Page 11: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/11.jpg)
Las personas siempre buscan algo, y esto lo pueden hacer por atributos:
• Edad (Ropa niño de 3 años)
• Por personaje (Playeras de Goku)
• Por material (Camisas de algodón)
• Por marca (Pantalones Pepe Jeans)
• Por nombre de producto (Ipod nano)
![Page 12: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/12.jpg)
Las personas buscan cuando tienen necesidad de algo:
• Necesito un reproductor MP3
• Reproductores de menos de Q500
• Necesito un reproductor de la manzanita
• Necesito un ipod
![Page 13: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/13.jpg)
![Page 14: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/14.jpg)
![Page 15: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/15.jpg)
![Page 16: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/16.jpg)
![Page 17: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/17.jpg)
![Page 18: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/18.jpg)
![Page 19: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/19.jpg)
![Page 20: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/20.jpg)
AW1.0 = 1990
![Page 21: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/21.jpg)
![Page 22: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/22.jpg)
![Page 23: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/23.jpg)
![Page 24: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/24.jpg)
![Page 25: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/25.jpg)
![Page 26: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/26.jpg)
![Page 27: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/27.jpg)
![Page 28: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/28.jpg)
![Page 29: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/29.jpg)
![Page 30: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/30.jpg)
¿Qué medir?– Fuentes de tráfico
– Palabras claves que “conviertan”
– Tráfico y visitas
– Y cualquier otro KPI relevante al negocio (descargas, formularios de registros, contactos).
![Page 31: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/31.jpg)
![Page 32: Analitica web, los origenes JoomlaDay Guatemala](https://reader034.vdocuments.net/reader034/viewer/2022052316/55905f5b1a28abd9018b458b/html5/thumbnails/32.jpg)
José Contreras (@ josekont )