Daniel Morris Newspaper Front Cover Analysis

Here we can see an attractive model

placed in the upper right hand corner.

The fairly large image would

stereotypically attract men to the

newspaper. It is placed by a red

banner, an eye-catching colour that

represents love and lust etc; this suits

the model in the way that it will be

generally attracting men to the paper.

A very large Main Article title is

used; it is in a much larger,

bolder font than the newspaper.

This may be attracting readers

who are more into the stories

and current situations rather

than those who buy the paper

because it is the “London

Evening Standard” out of

popularity/preference.

The main image conveys the

personality and the housestyle of the

newspaper rather well. The colours in

the image match the ones used both at

the top and the bottom of the page,

showing consistency.

It is formal, represents a mature age

and is dealing with important matters.

The image conveys importance by the

serious look on his face, the dark suit

and the seemingly important booklet

he is holding. Because of this potential

reader will not even have to know who

the man is in order to know that the

topic is very serious.

There is a fairly large advertisement banner across the bottom of the page, I find this strange as they are

choosing this over something else, for example, a contents bar. However there aren’t any other advertisements

on the front page, so I can understand why they would have to place a large advertisement here. The adverts

colour scheme also seems to go very well with the colour scheme of the paper, so it flows rather well and is a

good choice for the paper.

Two smallerSub-headlines are

used in a much smaller font;

they are easily visible from a

distance. This is a good way of

giving a very brief idea of what

the article is about.

I think that the Masthead is

rather small, yet because of its

unique style it is still effective

and clearly visible.

I have also noticed that the

date, website + slogan are in

their conventional positions.