Questionnaire analysis

To find out more about more about my target audience, I handed out 20 questions to young girls aged 10-14. I included both open and closed questions, allowing myself to get a range of answers, with some in detail, and some less detailed. ‘Easy’ language was used to ensure that the young audience fully understand my questions, making my questionnaire more reliable and enjoyable for them to fill out. 10 questions were asked, making the questionnaire fairly short to fill out, so people would be willing to participate. An opportunity sample was used, meaning the questionnaire was given out to whoever was available at the time.

The first question I asked on my questionnaire is ‘what are your hobbies and interests?’; it was an open-ended question so the participants could answer whatever they want, and could give as many different things as they want. The graph below shows the answers that were given when I received the results of my questionnaire. 13 different answers were given; dance, sport, horse-riding, drawing, shopping, acting, singing, photography, listening to music, reading, swimming, meeting friends, and watching movies. Dancing and watching movies each got 4 votes, and therefore these were most popular within my target audience. Drawing, reading, and listening to music each got 3 votes, making these three options the second most popular. Shopping, singing, photography, swimming and meeting friends each got 2 votes, and sports, horse-riding, and acting each got 1 vote, making them less popular within my target audience. This question helped me to get to know my target audience more, and understand what content should be put in my magazine to make it appeal to young girls more. However, only 20 people in the same area were asked, making it unrepresentative of young girls all over the country.

dancin

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horse rid

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drawing

shopping

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ing to m

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meeting f

riends

watching m

ovies.

'What are your hobbies and interests?'4

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Answers that were given

weekly never yearly monthly

The third question I asked is ‘Who are your favourite three pop artists?’; I asked this so I could find out which artists my target audience would be most interested in reading about in a magazine within the pop genre. This was an open ended question so people could say whatever artist they liked; however, some people wrote artists that are not in the genre of pop (these artists will not be included in the graph below), and others wrote less than three names.

Taylor Swift Justin Bieber One Direction Ariana Grande

Ed Sheeran 5SOS The Vamps0

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As shown by the graph above, One Direction was the most popular, followed by Taylor Swift and Justin Bieber. 5SOS, Ariana Grande, Ed Sheeran and the Vamps also got more than one vote. Katy Perry, The Wanted, Lady Gaga, Jessie J, The

The second question participants were asked is ‘how often do you read pop magazines? Please tick only one option’. This question was closed, and participants had to choose between ‘every week’, ‘every month’, ‘every year’, and ‘never’. As shown in the graph below, 4 people answered ‘weekly’, 1 person answered ‘yearly’ and 5 people answered ‘never’. Half of the participants answered ‘monthly’, making it the most popular answer. Although ¼ of the people I asked answered ‘never’, I aim to make my music magazine one that people would buy.

Script, Ellie Goulding and The Saturdays each got 1 vote, but because of the small number, I decided not to include them in the table.

The fourth question on my questionnaire was a closed question that asked ‘What content would you like to be included in a new pop magazine? Please tick two.’ and the choices ‘fashion articles’, ‘advice section’, ‘boy info’, and ‘celebrity interviews and news’ were given. I asked this question because it will help me understand what my target audience would like to read in a pop magazine so I know what to include in mine. The results of this question are shown below; Fashion articles and Celebrity interviews and news both received 13 votes, making them the most popular answers. Boy info got voted for 10 times, and advice section 4 times.

Fashion articlesAdvice sectionBoy infoCelebrity interviews and news

The fifth question I asked was ‘What pop artist would you like to see on the front of a pop magazine?’ I asked this because it would help me when deciding who should be on the front of my magazine; a band, a single artist etc. This question was closed so any artist could be chosen, and participants were allowed to put any number of artists. 7 people said they would like to see Taylor Swift on the front cover, 4 people said Ariana Grande, and 1 person said Katy Perry, making the total number for a girl artist 12, compared to 6 for a boy artist; Justin Bieber got 4 votes and Ed Sheeran got 2. Boy bands then got 8 votes; 5SOS were voted for 3 times, and 1 direction 5 times. Nobody voted for any girl bands, as shown in the graph below.

Boy band Girl band Boy artist Girl artist0

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The sixth question I put on my questionnaire is ‘What do you think would be a reasonable price for a pop magazine?’ This was a closed question, and people were asked to tick a box, they were given the choices ‘£0-1’, ‘£2-3’, and ‘£3+’. As shown in the graph below, 3 people chose £0-1, and 17 people chose £2-3, meaning nobody ticked £3+. I think this was successful because my magazine would be priced between £2-3 pound, and the majority of people ticked this option.

£0-1£2-3£3+

The seventh question that was included in my Questionnaire was a closed question which asked ‘Freebies are often given away in pop magazines, what would you like to receive if you were buying the magazine? Please tick one option. Space has been left for you to suggest other things that have not been listed’. The choices that were given are ‘make up sets’, ‘stationary’, ‘Jewellery’ and ‘other please state what you would suggest below’. I asked this question because it would help me to know which freebie should be included with my magazine, if I decide to include any. Only one person ticked the ‘other’ box, but they didn’t state what other gift they would like. Makeup was the most popular option as it received 9 votes. Jewellery and stationary got 5 votes each. This question has helped me with my research because I now know what people would like to receive most. The graph below shows these results, excluding the option ‘other’ as the participant didn’t state anything.

Makeup Jewellery Stationary0

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The eighth question on my questionnaire was ‘how often do you attend pop concerts?’, and this question would help me to know what sort of information should be included in my magazine about concerts. The target audience for pop is young, meaning there is less of a chance that people would go to concerts. This was also a closed question and people were given the options ‘Never’, ‘1-2 times a year’, 3+ a year’. ½ of the people I gave this questionnaire to answered ‘never’, 9 people answered ‘1-2 times a year’ and 1 person answered ‘3+ times a year’. The results from this question help me to decide whether or not I should put information about tours in the magazine.

Never

1-2 times a year

3+ times a year

Question 9 of my questionnaire asked ‘What colours would attract you most to buying a magazine? Name two’. This was an open ended question so people can answer anything. Pink was the most common answer which got 15 votes. This is followed by blue which got 9, and red which got 6. 5 people voted purple and 2 people voted orange, while yellow, white and green each got 1 vote. This question helped me to decide what colours should be on my front cover. However, although blue got the second most common number of votes, I plan to stick to conventions of pop magazines, and use more feminine colours.

Orange Pink Purple Yellow White Green 1 Red Blue0

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The final question on my questionnaire was ‘would you say that music features heavily in our life? Please explain how’. This question was ignored by 3 of the participants, meaning the results for this are less representative as they could have been. 16 people said yes, and 1 person said no; the reasons given ranged from ‘I listen to it when travelling’, ‘it takes my bad feelings away’, ‘it reflects my mood and gives me motivation’, and ‘I like dancing and singing to it’.

Sales

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