analytic projects
TRANSCRIPT
Analytic Projects based on Structured or non Structured data
Helping customers to discover new business opportunities in their data,
setting up and managing Analytic Projects with enterprise focus groups.
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Route Analytics for new services in Automotive
• How to aquire new business through services derived from mobility?
• How to enhance the brand to position it as top technology expression?
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Questions we want to answer
• Current traffic situation– What are the relevant entities for analysis?– How many traffic jams are there in a given route?– What is the duration of a traffic jam?– What is the temporal correlation with other kinds of data?
• Data – What is the coverage /accuracy of XFCD compared to GPS data?– Check consistency with other data sources that might be available– How do we visualize traffic data and analysis?
• Prediction– What is the probability of a traffic jam on a given route?
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Measuring Emotions… To understand, recognize and therefore…
Anticipate
1. What are the advantages for your relationship managers in front of a customer?
2. What is the impact on the customer?
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Emotion Analysis for CRM in Private Banking
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Dialog Outline
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Measuring the Emotion Pattern…Understand, Recognize and therefore…
Anticipate!
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Marketing Questions
• Who are my most valuable customers? (i.e. product specific, promotion-sensitive, etc.)
• Who are my most loyal customers and what promotions and programs are most effective for impacting behavior and retention?
• What promotions and programs are most effective for re-activation?
• What promotions worked? Who responded? How did they respond? What was their post-behavioral activity?
• How can advertising effectiveness be impacted,measured, and improved?
Sales Analysis for Chemical Products
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Business Value
• Consolidated customer view• Capture customer transaction and interaction
history• Profitability and churn analysis• Treat individuals differently based on value to the
business• Detail analysis of offer / channel / product
performance• Detail Customer success analysis
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Orthopedic Infections Sensors Monitoring in Healthcare
– To develop and market a wearable device and an automatic service
– To detect early signals of post-surgical complications– To check adherence to prescriptions– To monitor function recovery and performance– To provide alerts to patients/doctors– To collect data to analyze for recommendations
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Overview
– To develop a Software as a Service (SaaS) based on the usage of a device with multiple sensors skin attachable or integrated to a washable garment• Worn by a patient• Driven by an app • Connected to a Big Data cloud server
– Addressing• Patients• Surgeons and doctors• Hospitals• Institutes for medical analysis and for physiotherapy• Medical device vendors and distributors• Pharmaceutical companies
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Activities• Sensors positioning and app
activation on the smartphone
• Easiness to follow the medical guidelines
• Compare detected measurement
• Alert doctors
Benefits• Minimal life style impact• Early detection of
complications• Immediate counter
measures• Reduction of healing time• Tranquillity gain
The patient point of view
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International Network of Associates.
• Europe– Finland, Helsinki– France, Paris– Germany, Munich– Great Britain, Offton (Suffolk)– Ireland, Cork– Poland, Warzaw– Spain, Madrid, Barcelona– Switzerland, Lugano, Zurich
• USA– California, San Diego– Maryland, Baltimore– Oregon, Portland
• China– Shanghai– Hong Kong
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