Analytics Role in Recruiting Trends

Metrics and Recruitment Success

As technology advances, one major development worth noting is the rise of big data and the advent of analytics in all aspects of life.

In human resources, however, there hasn’t been much of an effort to move forward in this field, with many recruiters still relying heavily on paperwork and gut instinct to make hiring decisions.

At the same time, the current situation is looking to change in the coming years.

With a greater interest in becoming more effective in the hiring process, there is also an increasing number of recruiters who are looking to improve the quality of hires over time. That’s why predictive analytics is starting to take on a big role in recruitment.

It is predicted that by the year 2021 that hiring success will improve by more than 300%

due to the use of data analytics in the hiring process.

Currently only half (52 percent) of organizational leaders are satisfied with the data they

currently receive from their recruiting provider, a report from HRO Today and Future

Step and Korn-Ferry revealed today.

Their report states; "Low volume of data, accuracy of metrics, and alignment with

business outcomes were specifically highlighted as problem areas by businesses

monitoring performance metrics, with satisfaction levels reaching 49 percent, 52 percent

and 41 percent respectively."

While the findings emphasized the need for recruiting vendors to go above and beyond

to satisfy clients, their report warned of the importance of mastering basic analytics first

and foremost. Metrics go hand in hand with achieving the promise of a successful long-

lasting partnership between the recruiting provider and client.

The findings also highlighted that given the rapid changes in the sourcing and

technology space in the recruiting industry, organizations need to partner with providers

that can provide innovation to address ongoing continuous improvements.

Other key findings for understanding how metrics are used revealed:

‘Time-to-hire’ is an almost universal key performance indicator (KPI), 

‘Source of hire’ was voted the most useful KPI for evaluating recruiting

effectiveness at 75 percent

More than half (57 percent) of those not satisfied with their metrics and

complained the data does not link with other systems

‘Increased quality of candidate pool’ was the most desired metric businesses are

not currently capturing at 44 percent

Is your company using analytics and reviewing metrics to predict better hiring success?

An early-adopter of technology, Kirk Sears is a 19- year tenured executive recruiter with hundreds of successful executive searches on an international basis. As an entrepreneur, Kirk has success initiating start-ups, building sales and engineering teams, and consulting with clients on providing better hiring and retention processes. Currently in the process of co-authoring a new book; “Successful Rainmaker”