Ancillary task

POSTER

Codes and Conventions ofmusic advert for digipak

Target Audience

The target audience is Teens and Young Adults from the genre of the band, as many old teens and young adults in the age range of 16-21 would primarily listen to this type of music.

Genre

The genre is Indie/Alternative Rock seen by the colour choices and band.

Codes• Camera subject-Male• Camera shot-Medium • Mise en Scene-Low key lighting• Mise en Scene-Glitter• Mise en Scene-Yellow/green lighting• Mise en Scene-Black background (minimalist)• Mise en Scene-Vest/shadow over face and half of body

Camera Subject-MaleThe character seen in the promotional art and album art is of a very unrecognisable figure covered in coloured glitter.

The character is identified as a man and while this could stereotype the target audience, the band I actually a very diverse group (primarily with the main member being a woman).

The use of the shadows over the face and majority of the body hides their identity and keeps the image simple with the black background filling the whole page.

The dirty yellow colour contrasts the very dark backgrounds and is used elsewhere on the poster.

Camera Shot-MediumThe shot used is in a medium shot to not take up much of the page and help keep the text as more impactful by filling both the top and bottom of the page.

The use of being a medium shot allows it to not obscure the text and vice versa, keeping the poster and digipak clear and easy to read.

Another benefit of being in a medium shot allows the creators of the promotion to have good freedom with the size and layout of the promotional advertisement.

Mise en Scene-LightingThe shot is taken using low key lighting and primarily very dark colours, while contrasting with the brighter colours on the character.

The low key lighting surrounding the persons face and body adds a hint of mystery and vulnerability to the shot.

The use of the coloured lighting on the figure covers certain parts as well as the glitter surrounding him. This can connote a fun nature to the cover in a sarcastic way with the dark and moody colours with this fun character playing (as glitter is primarily used with fun events).

Mise en Scene-Black BackgroundThe use of the black background helps keep the entire cover looking seamless and not disjointed, instead of having a border around the writing to distinguish itself from the background if it was in a different colour.

The colour choice also links to the type of music, being indie/alternative rock and that connoting grungy colours and murky atmospheres.

Mise en scene-PropsSeen in this poster, the props used include a vest and some coloured glitter.

The vest can connote manliness as this apparel is often seen on builders and working men, possibly linking to the target audience (although the target audience is actually for everyone based on their different forms of music videos including gays and trans genders).

• Text-Title• Text-info• Labels

Conventions

Text-Title

The handwritten approach for the text used in the title adds a level of sophistication to the poster, possibly linking to the type of music they play or the type of character this band is.

The size of the title is larger than the rest of the text and takes up a lot of the top of the poster.

Text-InformationThe font used for the album title and information at the bottom of the page is done in a serif font that looks very classical and once again sophisticated.

There isn’t much text on the page, keeping it short and sweet letting us know that it is a debut album and has been released now. The size is fairly small, being no wider than the character in the centre of the page, leaving the background free of obtrusions.

LabelsThere are no labels mentioned on this poster or any forms of credits, showing the indie status of this band, how they aren’t a band represented by a big record label and company taking centre stage, leaving that to their music.