andie katschthaler: writing for the intarwebs

Vienna Skill Smiths Workshop Writing For The Intarwebs

The Main Course • Introductions • Finding your voice • Writing for online • Editing • SEO

The Specials • Writing in a

foreign language • Typography • Stock photos

Writing for the Intarwebs!


Marketing vs. Writing


Finding your Voicewho you are

+ who your readers are+ how you want to sound= your voice+ authenticity = your voice= your voice

Let’s find your voice.


Writing for online• Writing for online ≠ writing for print • Reading vs. Skimming • Heading/subheadings • Lists/numbered lists • Images • Short Paragraphs

The perfect blog post?


How to get unstuck• Anecdote • Frame the topic • Framework story • Who? What? When? Where? Why? • The 5 best… • Pro/con list

Editing is teh worst.

1. Putting out fires

2. It’s Hammer Time

3. Fine-toothed comb


• Shorten sentences • Delete filler words • Cmd + F: “really” • Passive to active • Verbs > nouns

Tool Kit



Search Engine Optimization• Headings: <h1>, <h2> etc. • Keywords • Categories & Tags • Internal backlinks • Metadata • Yoast plugin


Writing in a foreign language

• Germanisms / German sentence structure • Never translate idioms • Dictionary / Thesaurus / Google • Contractions: “it’s” instead of “it is”

Typography


–Kurt Vonnegut

“Do not use semicolons. They are transvestite hermaphrodites representing

absolutely nothing. All they do is show you’ve been to college.”


Apostrophe ’ not an apostrophe '

Quotation marks “ ” Not quotation marks " "

Hyphen - En dash –

Em dash —

Ellipsis … Not an ellipsis . . .

Stock photo search: Down the rabbit hole.


Moar?Typo Guide & Reading list: Next week (ish)

Stock Photo Guide: Via the newsletter

katschthaler.com polymathproblems.com

Thank you.

http://katschthaler.com

http://polymathproblems.com