Vienna Skill Smiths Workshop Writing For The Intarwebs
The Main Course • Introductions • Finding your voice • Writing for online • Editing • SEO
The Specials • Writing in a
foreign language • Typography • Stock photos
Writing for the Intarwebs!
Vienna Skill Smiths Workshop Writing For The Intarwebs
Vienna Skill Smiths Workshop Writing For The Intarwebs
Finding your Voicewho you are
+ who your readers are+ how you want to sound= your voice+ authenticity = your voice= your voice
Vienna Skill Smiths Workshop Writing For The Intarwebs
Writing for online• Writing for online ≠ writing for print • Reading vs. Skimming • Heading/subheadings • Lists/numbered lists • Images • Short Paragraphs
Vienna Skill Smiths Workshop Writing For The Intarwebs
How to get unstuck• Anecdote • Frame the topic • Framework story • Who? What? When? Where? Why? • The 5 best… • Pro/con list
Vienna Skill Smiths Workshop Writing For The Intarwebs
• Shorten sentences • Delete filler words • Cmd + F: “really” • Passive to active • Verbs > nouns
Tool Kit
Vienna Skill Smiths Workshop Writing For The Intarwebs
Vienna Skill Smiths Workshop Writing For The Intarwebs
Search Engine Optimization• Headings: <h1>, <h2> etc. • Keywords • Categories & Tags • Internal backlinks • Metadata • Yoast plugin
Vienna Skill Smiths Workshop Writing For The Intarwebs
Writing in a foreign language
• Germanisms / German sentence structure • Never translate idioms • Dictionary / Thesaurus / Google • Contractions: “it’s” instead of “it is”
Vienna Skill Smiths Workshop Writing For The Intarwebs
–Kurt Vonnegut
“Do not use semicolons. They are transvestite hermaphrodites representing
absolutely nothing. All they do is show you’ve been to college.”
Vienna Skill Smiths Workshop Writing For The Intarwebs
Apostrophe ’ not an apostrophe '
Quotation marks “ ” Not quotation marks " "
Hyphen - En dash –
Em dash —
Ellipsis … Not an ellipsis . . .
Vienna Skill Smiths Workshop Writing For The Intarwebs
Moar?Typo Guide & Reading list: Next week (ish)
Stock Photo Guide: Via the newsletter
katschthaler.com polymathproblems.com
Thank you.