andres colmenares at 15/30 research's youth marketing day 23.11.2012
TRANSCRIPT
VIA: GIF CONNOISSEUR.
<Beyond Pixels></Youth Marketing in the Digital Era>
by the #wabisabians 23·11·12@Helsinki.
we are the #wabisabians.we live in Barcelona the Internet.
Barcelona, Spain. 2011
we explore the futureand translate it forbrands, companies and consumers peopleconnecting the digital worldwith real life,and viceversa.
trend research · digital strategy · experiments!
be
doknow
value
imperfectfuture.
.img: “RGB experiments” x Emilio Gomariz
WTF!!!
NOSTALGIAFUTURA[NEW AESTHETIC]
‘CONNECTION’ BY EMILIO GOMARIZ.
’56 BROKEN KINDLE SCREENS’ X SEBASTIAN SCHMEIG AND SILVIO LORUSSO.
NOSTALGIAFUTURA
NOSTALGIAFUTURA
Angry Birds All LevelsInk on tracing paperx Evan Roth
NOSTALGIAFUTURA
Blogs = Magazines
WEME
[SHARING ECONOMY]
‘EXTREMITY I’ BY EMILIO GOMARIZ.
WEME
ArduSatopen-sourcesatellite
Chris Milkon Think Quarterly (Google)
Let’s ask Bruce...
Empty your mind
be shapeless
Less advertising and more relevant content.
be formless
Be inspiring.Be Beta.
like waterdigital
digital isnot just aboutscreens (pixels)anymore
digital is nowaboutculture.
you put waterinto a cup, it becomes
the cup
digital
Big idea > Small Ideas!
you put waterinto a bottle, it
becomesthe bottle
digital
From controlto collaboration.
you put itin a teapot, it becomesthe teapot
digital
makers.
water can flowdigital
From silos tostreams.
From silos tostreams.
+ hint.fm
campaigns > platforms!
or it can crash
“If we no longer see the internet as a free and open, Facebook, automatically becomes the enemy”.
be water my frienddigital
how should we connectwith a new generation of consumers?
how should we connectwith a new generation of consumers people?
+ MENEO by DEVICE
WTF!!!
“Human after all.”- Daft Punk.
SPEED · HACK · remix
SPEED · HACK · remix
“We want to be faster”.
SPEED · HACK · remix
“We want to participate”.
SPEED · HACK · remix
“We want to collaborate”.
Keep it cool.Embed the Y-factor.
Dreams
Facts
Our belief is, unless marketing contributes to society or inspires, it’s pollution.
- Ajaz Ahmed /AKQA
be
doknow
value
be
doknow
value
Let’s change hack the world!
+ SALVADOR DALI by FAB CIAROLO
kiitos!
VIA GIF CONNOSSEIUR!
