andres glusman, meetup
DESCRIPTION
Presentation during The Lean Startup SXSW by Andres Glusman, Meetup.TRANSCRIPT
@glusman
Beyond 2 guys in a garage
1
Customer Development at Meetup
SXSW - March 2010
Andres Glusman
@glusman
What’s Meetup?
Meetup GroupsDesigned for individuals to create their own Meetups from scratch
@glusman
LEARN PHOTOGRAPHY
@glusman
GET IN SHAPE
@glusman
SOCIALIZE YOUR PUG
@glusman
GET OUT OF THE HOUSE
@glusman
SIT ‘N KNIT
@glusman
GROW YOUR BUSINESS
@glusman
CLIMB
@glusman
REVEL…. ?
@glusman11
SPREAD THE LEAN STARTUP GOSPEL
@glusman12
What’s Meetup?
Meetup SponsorshipsDesigned for organizations to reach, sponsor &
support existing Meetup communities
Meetup GroupsDesigned for individuals to create their own Meetups from scratch
Meetup EverywhereDesigned for organizations to spark user-generated `Meetup everywhere
@glusman
13
Accidental Lean Startup
1) Built on open source software
2) Agile development with multiple pushes per day
3) Customer DevelopmentCustomer Development
@glusman14
@glusman15
@glusman
Just started doing it
@glusman17
@glusman
“I’ll let you into the beta program if you agree to let my team watch you set it up”
@glusman19
@glusman
table
screen
Paul
Me
developer
developer
developer
com
pute
r
I’m trying to….
Conference Room
@glusman
“That was humbling”- A developer after the session
@glusman
MALKOVICH BIAS:
THE TENDENCY TO BELIEVE THAT EVERYONE USES
TECHNOLOGY LIKE YOU DO
@glusman
Watching people use the stuff you build, is the best way to confront the Malkovich Bias
@glusman
Shifts the conversation from how I would use the website to how this user uses the website
@glusman
On pace to do 600-800 sessions this year
Will cost around $27,000 (less than 1 outsourced usability project)
@glusman
Test 2-3 days a week (t, w, th)
Setup tests prior to knowing what will be tested
Recruit participants from community and through recruiter (compensate for their time)
Use gotomeeting to broadcast sessions to developers
Use silverback to record
Do remote tests via gotomeeting
Follow each session with discussion & notes/video
@glusman
“This Group meets the first
Saturday of every month ““This Group
meets the first Saturday of
every month “
“This Group meets the first
Saturday of every month “
“This Group meets the first
Saturday of every month “
@glusman
Testing on our DIY iPhone Rig
Similar approach to iPhone testing
@glusman
Customer Development lessons learned
1. Give team direct access to customers
2. Look for boulders in the road
3. Substitute frequency for precision
4. Strip out costs wherever possible
…but be willing to trade money for time
5. Have discussions
6. Launch & learn
7. Do as much as you can in low tech way, then scale
@glusman30
Lessons apply to…
• Customer interviews for current/new platforms
• Community & coaching initiatives
• Discovering sales approaches for new platforms
• Modeling & projections
• Etc
@glusman31
Still lots to learn
