andrew fogg, founder & cdo at import.io: "sex, drugs & data: uk gdp redux"

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Andrew Fogg Sex, drugs and data: UK GDP Redux Friday 27 June 2014 presented by

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Page 1: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

Andrew Fogg

Sex, drugs and data: UK GDP Redux

Friday 27 June 2014presented by

Page 2: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

this talk is mainly about sex

Page 3: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

and data

Page 4: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

no drugs I am afraid

Page 5: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

let’s start with a question

Page 6: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

how much does prostitution contribute to the UK economy?

Page 7: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

£1bn?

Page 8: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

£2bn?

Page 9: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

£5.314bn

Page 10: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

0.4% GDP

Page 11: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

£5.314bnthat is a big number

Page 12: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

bigger than the entire economy of Moldova

Page 13: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

bigger than 28% of global economies

Page 14: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

but it would only buy 45% of WhatsApp

Page 15: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"
Page 16: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

restatement of accounts in line with EU accounting guidelines

Page 17: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

“illegal transactions to which all parties consent should be included in national accounts”

Page 18: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

this includes prostitution and sale of illegal drugs

Page 19: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

how did the ONS calculate that number for prostitution?

Page 20: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

very simple

Page 21: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

there are lots of assumptions and the number of prostitutes relies on one study

Page 22: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

tried to count all the prostitutes in London over 6 months in 2004

Page 23: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

phoned every brothel and escort agency they could find advertised

Page 24: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

estimated count of off-street prostitutes in London (plus estimate of on-street prostitutes from police)

7,000 (+115)

Page 25: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

scaled out to the UK using population statistics

Page 26: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

how reliable is that number? especially the scaling assumption?

Page 27: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

time to look at some web data

Page 28: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

many activities associated with prostitution are illegal in the UK

Page 29: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

but paying for sex is actually legal

Page 30: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

as a result prostitution sits in a grey area and is widely marketed on the web

Page 31: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

built an API to AdultWork directory using Import.io

Page 32: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

AdultWork is ranked 174 top site in UK by Alexa

Page 33: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

searched for all sex workers based in the UK and downloaded the data

Page 34: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

categorised each sex worker by location (London / not London)

Page 35: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

counted the number of London based prostitutes and estimated the UK total using scale assumption

Page 36: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

then counted the number of UK based prostitutes on AdultWork

Page 37: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

it seems that the scaling assumption is reasonable

Page 38: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

so the ONS numbers are good?

Page 39: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

not quite

Page 40: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

what is wrong with this picture?

Page 41: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

there are no men

Page 42: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

“no information is included regarding men working in the sex industry”

Page 43: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

40% of the prostitutes on AdultWork are men (in London and across UK)

Page 44: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

recalculating GDP to take into account male prostitution gives a dramatic increase

Page 45: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

£8.856bnnew number

Page 46: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

0.6% GDP

Page 47: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

the new total is bigger than the entire economy of Iceland

Page 48: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

bigger than 37% of global economies

Page 49: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

but it would still only buy 75% of WhatsApp

Page 50: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

this is only a preliminary analysis

Page 51: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

but i just added £3.542bn to the UK economy

Page 52: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

plan to investigate further by examining the price per visit (data is also available on the web)

Page 53: Andrew Fogg, Founder & CDO at import.io: "Sex, Drugs & Data: UK GDP Redux"

benefit of using web data for this kind of analysis is that it is up to date and can be tracked