andrey golub [email protected] a …8 individual size/ fitting, style/ taste learning, with ai...

© 2018 ELSE Corp S.r.l. 1

A Cloud SaaS Platform for Mass Customization and Cloud Manufacturing(Industrial Made to Order)

A B2B Platform & Service Provider

www.else-corp.com

Andrey [email protected]

Founder & CEO, ELSE Corp

http://www.else-corp.com/

mailto:[email protected]

2© 2018 ELSE Corp S.r.l.

Customization, Personalization, Direct to Consumer: the new market scenarios

Customization and personalisation seem to be on the rise. Due to

sociological changes, it is becoming a larger part of production and

sales in the fashion industry. Consumers want made to measure,

made to order and personalised products and customisation allows

that. This practice has led to mass customization by brands in order to

tap this increasing market segment.

New Business

Model

VIRTUAL

RETAIL

New Concept

REAL TIME

FASHION

SYSTEM

CO

NC

EPTS

PR

OD

UC

TS

FRAMEWORKS


ELSE Corp, a Virtual Retail Company, since 2014

3d CAD

Product

Demand

Planning

Fast

Prototyping

Immediate

Detailed

Visualization

Cloud Hybrid

Manufacturing

On Demand

Virtual

Distribution

No stock due to

on demand

production

Direct to

Consumer

From Design to Sales: Transformation of the Product Lifecycle

Design Prototyping Manufacturing Distribution Stock SalesDestruction of

remaining

inventory

Traditional

Product

Lifecycle

Impact

of the Virtual

Retail

Business

Model

No destruction

of inventory

due to the

Direct to

Consumer

Model

Virtual Retail

Product

Lifecycle


Design PrototypingVirtual

DistributionSales Manufacturing Shipping


A Working Model for Footwear - Launched in September 2017

3D CAD 3D Foot Scanning 3D Model of Foot

Virtual Retail Corner Virtual Fitting

In September 2017, we launched else.shoes™, an end to end industry solution for the footwear

sector, enabling Mass Customisation, Industrial Made to Measure and On Demand Production.


Virtual Retail Corner: Brand Boutique, Department Store, Non Retail

PHYSICAL SAMPLES

Material and product part samples introduce a tangible side to the customization process

VIRTUAL STYLE CATALOGUE

A navigable catalogue of all shoppable virtual products

3D FOOT SCANNER HARDWARE & RELATED APP

To gather the customer’s measurements

SALES ASSISTANT TABLET APP

A remote device to navigate through and select the

options of the 3D Configurator

VIRTUAL 3D PRODUCT CONFIGURATOR

A real-time 3D rendering front-end application framework based on E.L.S.E. API’s, integrable into a

brand or retailer’s offer on any platform

The ideal In-store Virtual Retail Corner of a

brand comprises of five core elements -

essential to the deployment of the E.L.S.E.

Virtual Retail platform & experience in a

physical retail space.

Physical point of sale where the end

user can tangibly experience the

brand’s configuration process

Web & App 3D Configurator VR 3D Configurator

AR 3D Configurator HoloLens 3D Configurator


Next Steps: Virtual, Augmented, Mixed Reality Applications

INTEGRATION

INTO DIFFERENT

ENVIRONMENTS

8

Individual Size/ Fitting, Style/ Taste learning, with AI & Customer Feed-back

MyStyle.ai is an AI based personal style

analytics and product design personalization

service, that is part of the DIY&AI framework. It

is a part of MyStyle.cloud, a product style

customization module and its related SDK, built

as a Universal cloud-based 3D Product

Configurator, based on proprietary multi-patent

pending processes.

MySize.shoes™, a patent pending method, is an AI-

powered virtual sizing and industrial Made to

Measure production optimisation service related to

footwear manufacturing, integrating CAD models

and 3D frameworks. It is comprised of a set of

algorithms, internal and from partners of ELSE Corp

that optimise the customer experience related to

detection of their unique foot size. It adds to the

personal style and size formula of a customer. It is

based on ELSE.ai and integrated into E.L.S.E., as

well as the Real Time Fashion System (RTFS).

VR Dashboard & Predictive Analytics

• Initial Configuration

• Product Changes

• Analysis Changes

• Learn from

Analysis

Learning Applying & Learning

• Learn Dynamically

From Changes

• Real-Time Product

Change Suggestions

• Improved Initial

Configuration

© 2018 ELSE Corp S.r.l.

http://www.else-corp.com/real-time-fashion-system

Types of Clients


ARTISANAL BRANDS SPECIALIZED BRANDS

PREMIUM FASHION BRANDS EXCLUSIVE LUXURY BRANDS

10

Partners of ELSE Corp


Software

System Integrators

Manufacturing

Manufacturing Floor

Point of Sale

Technology

Our Affiliations

RoboShop,

2018:

Ultra-rapid

manufacturing

of “Assembled

to Order” shoes

Factory on

Demand, 2017: Just-in-time

manufacturing

of shoes

11

Industry 4.0: Open Innovation with ATOM Group


20

17

20

18

• 360° integration of all the processes involved in manufacturing personalized on demand footwear

• Joint project between ELSE Corp; ATOMLab; and Shoemaster®

• Store and Factory of the Future

Our Ecosystem of Partners, Clients & Affiliations


• Teamwork & Commitment to Excellence

• Development of services and platforms

that will make a revolutionary and

sustainable positive impact

• Opportunity to accelerate the

development of technologies to make a

stronger and faster impact on the entire

supply chain of the Fashion Industry

OUR VALUES

WORK TOGETHER TO WIN

+ =Ideas

GeneratorPartner Success

APIAR / VR

DIGITAL TRANSFORMATION

AI

- Business Model -


https://vimeo.com/232081467

Retail business transformation: Fashion Footwear

Andrey GolubFounder & CEO ELSE Corp

[email protected]

THANK YOU

mailto:[email protected]

andrey golub [email protected] a …8 individual size/ fitting, style/ taste learning, with ai...

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