anewamerica

Virtual Business Incubator

anewamerica © 2010

“to promote the long-term economic

empowerment of new Americans - new citizens, immigrants, and refugees - and to encourage their full participation in the

political, social and cultural growth of

America”

anewamerica

community corporation

Our Mission

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opportunity

progress

equality

freedom

future

anewamerica

dream

Our Values

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BusinessIncubation

Asset Building

Social Responsibility

ABC Model:assets business community

anewamerica offers a comprehensive three-year program of support for new American entrepreneurs.

We work with you to build a business, create family assets and make a difference in our community.

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Program Activities

Core Training

Business Action Circles

Social Responsibility

Access to Market Opportunities

E-store

We support you up to three years to grow your business

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Support beyond training

Client management System: Each student is assigned a client manager who assesses your progress and links you to resources to achieve your goals.

Access to markets: We work with you to prepare and implement an action plan that could link your business to new and larger markets.

Access to capital: We prepare you to acquire skills and meet requirements that maximize your chance for a micro loan.

Community Networks: We help you build leadership and expand your network to do business.

Promotion: You can get advice to create your logo, flier, website, press kit… We promote your grand opening. And get you publicity when possible.

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Business Incubation

Get hands-on education, training and support to develop a business plan.

Acquire knowledge and skills you need to grow your business.

Create change and vision in just 25 training sessions

Core Training

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Key Skills You Need to Grow Your Business

Marketing

market research and analysis

business concept, differentiation and positioning

target market and reaching it

marketing mix / 4 Ps – product, price, placement, promotion

Financial

personal budgeting & cash flow

cost of goods sold

break even point

contribution margin

profit & loss projection

total cost analysis

Operation

permit & license

bonding / insurance

vendors and suppliers

inventory management

basic accounting & recordkeeping

manage people and build team

Sales

pricing and buying

sales forecasting and tracking

sales techniques

negotiation skills

customer relationship management

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Industries In Our Program

Popular businesses include: Arts and crafts

Childcare

Cleaning services

Clothing

Computer / technology

Construction & home repair

Consulting

Culture & communications

Food and beverages

Health and beauty

Home furnishings

Jewelry retail & design

Organizational services

Party supplies

Photography & video

Solar energy

40% entrepreneurs in planning

30% start-up 30% expansion

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Asset Building

savings strategies and incentives

budgeting / money management

access to capital

Our asset building program is integrated into the 25 sessions of business training. Learn to create assets for your family and business!

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Social Responsibility

Program activities include:

Social Responsibility Festival

Leadership and community development

Advocacy and civic responsibility for social and economic justice

Green business certification

Social responsibility is key to business success. Build leadership and

expand your network.

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Green Business Certification

Triple bottom

line:

Triple bottom

line:

people planet

profit

Green trade is in demand to reduce environmental waste and sustain natural resources. Add more value to your business and gain competitive edge by going green!

Build a smarter business. Cut cost, conserve energy, increase efficiency and create a healthier workplace. Develop eco-friendly products and services to protect future generations.

Get more business. Get more business. Get certified.Get certified.

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Business Action Circles

Stay on track.Get resources.

Business Action Circles (BAC)offer hands-on workshops to implement your business plan into action. Get strategies on sales, networking, e-commerce, financing and much more in a peer setting.

Produce results for your business!

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Goals

move from business planning to implementation hands-on strategies and solutions to achieve business goals mentorship and counseling develop core business skills create resources and network

GroupBusiness Action Circles: workshops on specific topics, ideas or industries.

E.g. sales strategies, business certification, financing, e-commerce

Locations: City Hall, clients’ storefronts, SBA office, classrooms for current students

One-on-oneTA & Consulting: individual and customized basis. More goal-directed, action-oriented and motivational.

E.g. goal-setting, cash flow, website design, product development, market expansion, completing graduation requirements.

Technical AssistanceTechnical AssistanceTechnical AssistanceTechnical Assistance

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We Recruit Volunteers with Industry Skills and Experiences!

website design graphics design copywriting advertising media / PR retail/wholesale e-commerce/B2B beauty & health

childcare construction food green / eco-business janitorial services international trade

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Events and Milestones

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Social Responsibility Festival

Celebrate entrepreneurship Celebrate entrepreneurship and promote social and and promote social and economic justice. economic justice.

food forumfair fun

food forumfair fun

Features:

Community forum

Business fair

Cash award for winner of AnewAmerica Taste Tournament

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Gala & Microbusiness Expo

Our Gala tradition features:

Micro expo of imported and unique goods

Green business innovation award

Community angel awards

Delicious cuisine prepared by entrepreneurs

Hosted bar

Live music and multi-cultural performances

Silent auctionshowcase and sell your goods & services at our Gala in November

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Graduation

Complete business plan

Create family asset plan

Implement a social responsibility project

Earn your certificate in Business Planning!Earn your certificate in Business Planning!

RequirementsRequirementsRequirementsRequirements

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Milestones You Can Achieve

Business

Business plan & certificate

Business formalization

Business license

Marketing materials

Sales and profits

Business loan

Formal start-up business or expansion

Professional affiliation and networking

Money management skills

Family Asset Plan

Home purchase

Investment and retirement savings

Community

Social responsibility project / volunteer service

Social responsibility principles integrated into business plan

Green business certification

Advocacy and civic engagement

Leadership and community development

Assets

a b c

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You’re in the driver’s seat

Attitude: identify opportunities, be proactive and self-sufficient

Accountability: take responsibility and follow through

Leadership: get engaged, take initiative, exchange ideas, share resources, build your network and support system

Take charge and get ready for success!

How to Maximize Your Success

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Do Your Part to Achieve Your Goals

Keep up with reading assignments

Review class notes within 24 hours after each session

Form study groups and complete your homework

Request help immediately when you get stuck

Complete sessions with Bridge coaches and follow through on tasks assigned

Communicate any issues or concerns

Provide us feedback to improve our program and support for you

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Motivate yourself!

Assessment: Identify goals, objectives and challenges early on.

Reflection: Draw out your life experiences and knowledge relevant to topics.

Association: Link lesson and business to end goal e.g. create jobs, make money, benefits for families and self. Associate accomplishment with joy.

Reinforcement: Stay positive, think ahead, take initiative and be accountable.

Priority: Determine short-term and long-term priorities to stay focused.

Action step: Create specific steps to take action and achieve plan.

Commitment: Set goals and deadlines in writing.

new skills new attitudes

new ways of thinking

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Manage Expectations

Assessment: Exchange list of goals and expectations in writing for review.

Plan: Manage your time and priorities. Create schedule and complete projects with highest priority first.

Goal setting: Set realistic goals. Start with doable goals to get taste of success and accomplishment.

Get help: Ask questions and seek help.

Self-sufficiency: Help is temporary and entrepreneurs must fly on their own.

Doing business: Create contracts and memos of understanding in writing with anyone you do business with, including your classmates.

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Program Flow

Attend weekly training

Request help when you get stuck

Keep up with reading & homework

Work with our staff to achieve goals

Submit class assignments on time

Graduate and get your business planning certificate

Engage in our activities to get resources and stay on track

Join AnewAmerica Alumni Association to network and further your growth

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Criteria

In business / expanding

Owned business in homeland

Business background / experience, but no business

Studying business

Has business plan

Planning and researching business opportunities

Some criteria:

For immigrants, For immigrants, refugees, new citizensrefugees, new citizens

For immigrants, For immigrants, refugees, new citizensrefugees, new citizens

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Tuition

Business planning and training

Business coaching and technical assistance

Business plan certificate

Facilities, research, resources

PR and marketing opportunities

everyone receives scholarships

Sliding scale fee

Installment plans

Family and full-payment discount

Case by case evaluation

Sliding scale fee

Installment plans

Family and full-payment discount

Case by case evaluation

What you get:What you get:What you get:What you get: