anjolle media kit 2015
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MEDIA KIT 2015
CLASSIC • TIMELESS • EXQUISITEIn an industry known for being luxurious and high end, Anjolee creates the most elegant jewelry
designs and promises to strive for customer satisfaction and high quality pieces.
INTRODUCTION
Anjolee was founded in 1977 as a manufacturer specializing in fine diamond jewelry. In the early years, the company sold primarily to wholesalers and retail stores throughout the United States. In 2008, Anjolee launched their website and ventured
into the world of consumerism. That decision allows customers to purchase directly from the
manufacturer at the best prices and fast delivery.
Anjolee quickly gained recognition as the leading high-end jewelry manufacturer in the jewelry industry. The company became popular for their vast collection of diamond tennis bracelet designs and has since
created an extensive assortment of bridal jewelry, fashion rings, earrings, and necklaces. Based in San Diego County, California, Anjolee is family owned and operated.
The brand itself was born when the two brothers combined their mother’s angelic nature and her passion for beautiful jewelry. Their plan was to use the word “angel” in the beginning of the word and their mother’s first name “Lee” at the end.
They were able to accomplish this by altering the French world “jolie” to “jolee”. The combination produced the name and brand we adore today known as Anjolee.
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MISSIONAnjolee’s commitment to customer satisfaction
includes the highest standard of quality for each
of their products. While maintaining competitive
prices, the goal is to make your internet shopping
experience surpass shopping in a store. Being the
manufacturer enables the company to offer each
jewelry item in a large range of sizes, diamond
carat weights, gold karats in yellow or white, or
platinum, thus creating many price points for each
product. These various combinations and their
unique manufacturing process allow customers to
customize any product based on individual tastes
and budgets.
TESTIMONIALSAnjolee is dedicated to exceeding expectations of the
online shopping experience. Since 1977 customers
have enjoyed our top quality products and customer
service. Our interactive website is both easy to use
and secure for customizing your dream jewelry.
Anjolee is proud to have an A+ rating with the Better
Business Bureau (BBB). The grade represents BBB’s
degree of confidence that the business is operating
in a trustworthy manner and will make a good faith
effort to resolve any customer concerns.
In addition, Anjolee received several reviews through
third party websites such as BizRate & PriceGrabber.
Anjolee takes pride in providing excellent service
and products to all customers.
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SOCIAL RESPONSIBILITY & COMMITMENT TO THE ENVIRONMENT
For the purpose of good business and social responsibility, Anjolee embraces accountability of our business activities relating
to the environment, consumers, employees, as well as other members of the public sphere.
The company implemented a state-of-the-art waste management and recycling system which compliments the
green manufacturing process. Over 100 Anjolee employees work diligently to bring you the highest quality and cleanest products as well as a streamlined and environmentally safe manufacturing procedure.
We recycle all materials and prevent any unnecessary toxic discharge to the environment. Strict regualtions on our waste recycling process ensure there is no uncessary waste. All waste created during the production cycle is filtered to only a clean dischange goes
back into the environment. The remaining materian is sent to refining, or recyled to be used again
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ANJOLEE LOOKBOOK 2015The Anjolee Lookbook was created to share Anjolee’s most desired pieces of jewelry.
Starting with their vast collection of rings, Anjolee is certain there is a style for every woman. Customers will discover an engagement ring to propose with, a uniquely designed eternity ring, or the perfect anniversary ring to commemorate those huge milestones.
Discover a classic pair of studs or the perfectdiamond drop earrings to complete any ensemble.
Being the leading manufacturer of the diamond tennis bracelet for the past 30 years, Anjolee has expanded their collection to include designer, red carpet and vintage styles as well.
For those who love to be absolutely dripping in diamonds, Anjolee’s diamond tennis necklace and pendant collection is a must see!
The company hopes you enjoy browsing through this publication and are inspired by the art that is fine jewelry.
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FACT SHEET1. Established in 1977.
2. Anjolee manufacturers thousands of designs including: bridal jewelry, earrings, bracelets, and necklaces.
3. E-commerce site launched in 2007.
4. Main goals: high quality products and customer service.
5. Only website to offer customization features on every single product.
6. Only website to offer 360 rotation on every single product.
7. Largest manufacturer of the diamond tennis bracelet for the past 30 years.
AUDIENCE & DEMOGRAPHICS
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Visitors:• Visits: 44,800 per month
• Page Views: 175,000 per month
Education LevelThe highest levels of education reached based on self-reported data
32%
64%
4%
High School+8%
College+2%
Grad School-47%
Age and Gender: Based on 400,000 Facebook fansSelf-reported information from people in their Facebook profiles. Information only available for people aged 19 and older
94% Women 54% All Facebook
6% Men 46% All Facebook
6%
40%
30%15% 6% 3%
5%
37% 34%
15%6% 7%
18-24 25-34 35-44 45-54 55-64 65+
• 70% new visitors each month
• 30% returning visitors each month
Annual data from Google Analytics
13.72 of total sessionsGender
Female Male
28.6%
71.4%
CONTACT USCorporate Headquarters
2371 Fenton St.Suite 101
Chula Vista, CA 91914www.anjolee.com
Contact InformationSara Healy
PR/Marketing SpecialistPhone: 877-265-6533Fax: [email protected]
MEDIA KIT 2015