Synopsis

On

Website Development of Aastha Kidney & General Hospital.

Submitted in partial fulfillment of the requirements for the Award of the

POST GRADUATE DIPLOMA IN MANAGEMENT

Submitted By

ANKIT BHATIA

Enrollment No.0821001623

Under the Guidance of

MR. SAURABH SHUKLA

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PROJECT SYNOPSIS

Name : Ankit Bhatia

Address : A-1/75, Sector-5, Rohini, Delhi-

110085

Enrollment Number : 0821001623

Session : 2008-2011

Name of the Programme : PGDM

Specialization: (Dual)

Systems - Major

Marketing- Major

Module : VI

Title of the Project : Website Development of Aastha

Kidney & General Hospital.

Submitted on : 15-Feb-2011

Signature

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CHAPTERISATION

TITLE OF THE PROJECT

COMPANY PROFILE

STATEMENT OF THE PROBLEM

OBJECTIVES OF THE STUDY

RESEARCH METHODOLOGY

SAMPLING METHODS USED

TOOLS FOR DATA COLLECTION AND ANALYSIS

DESIGN OF THE STUDY

QUESTIONAIRRE

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PROJECT TITLE:

WEBSITE DEVELOPMENT

OF

AASTHA KIDNEY

& GENERAL HOSPITAL

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COMPANY PROFILE

Aastha Kidney and General Hospital is the dream of Sonia Sandeep Chauhan to

establish a complete Kidney Care Center in North Rajasthan and South Punjab.

The center of excellence in quality health care, Aastha Kidney and General

Hospital commenced its services nearly a decade ago, and gained

overwhelming public confidence in offering individualized and holistic care to

patients, particularly suffering from Kidney and Urological disorders.

With a team of specialists headed by Dr. Sandeep Chauhan, DM Nephrology,

AKGH was incepted with a mission to cure patients of life-risking and hazardous

Kidney related diseases and make India a healthier place to live in. The passion

to do something BIG and actualize this dream of a disease-free nation inculcated

the seed of Aastha Kidney and General Hospital (AKGH) on 29th July 2001.

Since then, people's trust has taken AKGH from strength-to-strength and

transformed it into a state-of-the-art, fully-equipped 50-beded hospital.

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STATEMENT OF THE

PROBLEM

The problem statement of the project is to develop the website for Aastha

Kidney & General Hospital for the purpose of the online marketing and

promotion of the hospital around the world. The proposed project should match

the world-wide used standards for designing and developing the website. It

should contain necessary links required for providing the complete profile of the

hospital. The project should use the following tools, technologies & languages:

1. Adobe Photoshop CS3

2. HTML

3. CSS

4. Javascript

5. Adobe Flash CS3

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OBJECTIVES OF THE

STUDY

To provide a user-friendly online environment where the end users are

able to access the most important information about the hospital without

much efforts and search.

To maintain the elegance of the website by providing various animations

via Adobe Flash and Javascript.

To create a dedicated section of treatments, available facilities and the

specialists.

To help user in locating the hospital online by providing the exact location

in contacts.

To allow users to contact the hospital staff through the contact form.

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RESEARCH

METHODOLOGY

Meaning of Research:

Research is simply the process of finding solutions to a problem after thorough

study and analysis of the situational factors. Research is a careful critical inquiry

in seeking facts and diligent investigation in order to ascertain something. For

formulation a significant research problem, the researcher should try to acquire

as much knowledge, of the area in which research is to be done, as possible.

The researcher must be fully aware of the environment to which the difficulty

pertains.

It refers to the method adopted to collect the relevant data and other information

which forms the basis of the research writing. So, for the effective writing of the

thesis report, the data must be quality oriented.

Research design:-A framework or plan for a study guides the collection and analysis of the data. It

is the controlling plan for a marketing research study in which the methods and

procedures for collecting and analyzing the information to be collected is

specified.

Type of Research:-

The proposed research is exploratory in nature.

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Universe of Research:-

Universe for proposed research includes the people who ever got a treatment at

this hospital who have access to internet and the people working at the hospital.

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SAMPLING METHODS

USED

Sample Size:-

From the large number of population of Rajasthan, Punjab, Gujarat and some

parts of Delhi, Haryana and Himachal Pradesh, the researcher will be selecting

true samples of the patients who have access to internet and are literate

enough to understand the information given at the website.

Sampling Units:-

Sampling units will be selected from the literate population of the areas

specified above.

Sampling Method:-

Random sampling Method adopted for the purpose of proposed research.

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METHODS OF DATA

COLLECTION :

Data Types and Sources

Data collection

A Datum is what is observed, is manifest. Two major sources of data Collection

are:

(a) Primary sources (b) Secondary Sources

Primary Sources:-

The Primary data was collected by interviewing the doctors and other people

working at the hospital and the existing patients.

Secondary Sources:-

Before going through the time and expense of collecting primary data, one

should cheek for secondary data that previously may have been collected for

other purpose but that can be used in the immediate study. Secondary data

may be internal to the hospital, such as emergency cases, referrals and first

time patients, or may be external to the firm such as published data or

commercially available data. The government census is a valuable source of

secondary data.

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Secondary data has the advantage of saving time and reducing data gathering

costs. The disadvantages are that the data may not fit the problem perfectly and

that the accuracy may be more difficult to verify for secondary data than for

primary data.

Some secondary data is republished by organizations other than the original

source. Because errors can occur and important explanations may be missing

in republished data, one should obtain secondary data directly from its source.

One also should consider who the source is and whether the results may be

biased.

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DATA ANALYSIS

Limitations:

The study is restricted to a few states i.e., Rajasthan, Punjab, Haryana,

Gujrat, Himachal Pradesh and a few other northern states. Thus, the

results may not be generalized to the nation.

Convincing the patients to squeeze out the time to answer the questions

was difficult.

Response of customers could be biased.

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DESIGN OF THE STUDY

a) Primary & Secondary data collection

b) Analysis of Primary data

c) Data collection through questionnaire method

d) Analysis of primary data

e) Prepare the final report

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CHAPTERISATION

CHAPTER CONTENTS

Chapter 1 INTRODUCTION

1.1 Introduction to research topic

1.2 Overview of the industry in general

Chapter 2 RESEARCH DESIGN

2.1 Statement of the Problem

2.2 Significance of the study

2.3 Review of Literature

2.4 Objectives of the Study

2.5 Sampling methods used

2.6 Tools for data collection and analysis

2.7 Design of the study

2.8 Conclusion, Findings & Limitations

2.9 Recommendations

Chapter 3 INDUSTRIAL PROFILE

Chapter 4 ANALYSIS & INTERPRETATION OF DATA

Chapter 5SUMMARY OF FINDINGS,

SUGGESTIONS&CONCLUSIONSBIBILOGRAPHY

ANNEXURES

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QUESTIONNAIRE

Dear Sir/ Madam,

I am a student of Institute of Management Technology (Centre of Distance Learning), pursuing my final year PGDM. As part of my studies I have to submit a Project to IMT. I would be grateful if you could answer the following questions honestly. Your valuable time spared will assist me in collecting relevant data in my area of research. All information collected will be treated as confidential. Information gathered is strictly for research purpose.

1. Which kind of hospital you would prefer in case of any emergencies?

a) Government Hospital b) Private Hospital

2. Have you ever been to a hospital?

A) Yes b) No

3. How do you get to know about the hospital you visited?

A) Newspaper B) Referral C) Internet

D) Television

4. Which information would you like to know before visiting a hospital?

a) Emergency Numbers.

b) Treatments

c) Facilities

d) Specialists

e) Exact location with a map.

5. Do you access internet?

A) Yes B) No

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6. Which language would you prefer in the website of a hospital?

A) English B) Hindi C) Multiple languages

7. Are treatments the most important thing you would like to seek for a

hospital?

A) Completely Agree

B) Partially Agree

C) Cant Say

D) Partially Disagree

E) Completely Disagree

8. Are specialists the most important thing you would like to seek for a

hospital?

A) Completely Agree

B) Partially Agree

C) Cant Say

D) Partially Disagree

E) Completely Disagree

9. Where would you like to see the contact information and emergency

numbers on the website? (Multi select)

A) Top

B) Bottom

C) Only Home Page

D) On all pages

10. Any suggestions for the website:

………………………………………………………………………………………

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