annual audit report 3200 rice mine road ne established ... · loader, tracked skid steer loader...

Copyright © 2018 Verified Audit Circulation B2B PUBLICATION

ANNUAL AUDIT REPORT

APRIL 1, 2017 – MARCH 31, 2018

3200 Rice Mine Road NE Established 1989 Tuscaloosa, AL 35406 Issues Per Year: 12 (205) 349-2990 (205) 349-4147 FAX Issues This Report: 12 www.equipmentworld.com

PUBLICATION DESCRIPTION

EQUIPMENT WORLD is the leading resource of information for heavy construction contractors with industry-relevant content, helping maintain and grow their businesses. Users of construction equipment, trucks, and related products rely on the editorial coverage of industry news, safety, technology, regulations, equipment, products, how-to’s, and auction and financial sales.

FIELD SERVED/DEFINITION OF RECIPIENT QUALIFICATION

EQUIPMENT WORLD serves construction contractors, construction materials producers, and other non-contractor users of construction equipment, products, and services. Also served are distributors/dealers of construction equipment, materials and supplies, equipment rental houses and others allied to the heavy construction field. Qualified recipients are titled and non-titled personnel including company copies in the above field served.

AUDIENCE REACH: APRIL 1, 2017 – MARCH 31, 2018

Magazine e-Newsletter Website Social Media

12 Issues per year

Average Monthly Qualified Unduplicated

Magazine Distribution: 100,000

Qualified Print: 93,701

Qualified Digital: 15,303

Equipment World Daily

Average E-Newsletter Recipients:

48,013

www.equipmentworld.com

Total Users: 2,262,352

Total Page views: 4,497,197

Average Monthly Users: 188,529

Average Monthly Page views: 374,766

Total Facebook

Lifetime Likes: 112,300

Total Twitter Followers: 8,605

Total LinkedIn Group Members: 2,320

*Combined print and digital may not equal total qualified unduplicated. Qualified print includes recipients who receive the print edition and the print and digital edition. Qualified digital includes recipients who

receive the digital edition and the print and digital edition.

Average Audience Reach is the sum of average qualified unduplicated magazine distribution, average newsletter recipients, average monthly users and total average monthly lifetime likes. Average total unduplicated magazine distribution calculated by dividing the total qualified unduplicated for the period April 1, 2017 – March 31, 2018 by 12. Total average monthly e-Newsletter recipients calculated by combining the newsletter monthly averages for the period of April 1, 2017 – March 31, 2018 and dividing by 12. Total average monthly users calculated by dividing the total users for the period April 1, 2017 – March 31, 2018 by 12. Total average monthly page views calculated by dividing the total page views for the period April 1, 2017 – March 31, 2018 by 12. Total Lifetime Likes verified through Facebook data obtained on March 31, 2018. Total Twitter Followers verified through Twitter data obtained on March 31, 2018. Total LinkedIn membership verified through LinkedIn data obtained March 31, 2018. Please see the following pages for Digital Activity Report: Web Activity, Audience Display Cookies, Facebook Activity, e-Newsletter Activity; Audited Data: Recipient Classification, Subscription Source, Recency of Renewal, Geographical Distribution, Qualified Circulation by Issue, Explanation, Audit of Internal Records and Affidavit.

Average

Audience Reach

459,767

Magazine

100,000

Website

188,529

Social Media

123,225

Newsletter

48,013

Copyright © 20 81 Verified Audit Circulation B2B PUBLICATION

ANNUAL AUDIT REPORT Analysis conducted on the March 2018 Issue

AUDITED DATA

RECIPIENT CLASSIFICATION

Non-Paid Non-Paid Total Qualified

RECIPIENT Print Digital Unduplicated* Percent

Individual by Name and Title and/or Company 94,165 11,213 99,691 99.7%

Individual by Name Only 280 29 297 0.3%

Title Only 12 1 12 -

Company Name Only - - - -

TOTAL QUALIFIED CIRCULATION 94,457 11,243 100,000 100.0%

Analysis based up on the March 2018 issue.

*Unduplicated includes recipients who receive either the print only, digital only, or print & digital edition of the publication.

SUBSCRIPTION SOURCE AND RECENCY OF RENEWAL

Non-Paid Non-Paid Recency of Renewal Total Qualified

RECIPIENT Print Digital Within 1-3 year Unduplicated* Percent

Direct Request from the Recipient 55,294 11,243 60,837 60,837 60.8%

Request from Recipient's Company 614 - 614 614 0.6%

Association/Group/Directory Lists** 38,549 - 38,549 38,549 38.5%

TOTAL QUALIFIED CIRCULATION 94,457 11,243 100,000 100,000 100.0%

Analysis based upon the March 2018 issue.


** See Explanation for list source.

Copyright 2018 Verified Audit Circulation

ANNUAL AUDIT REPORT APRIL 1, 2017 – MARCH 31, 2018

BUSINESS INDUSTRY AND JOB TITLE CLASSIFICATION

PRIMARY JOB TITLE

BUSINESS INDUSTRY Total Qualified Unduplicated* Percent

Corporate Mgmt./ Owner

Safety/ Operations Mgmt.

Maintenance/ Equipment Mgmt.

Purchasing/ Admin./Marketing

Management Technician/ Mechanic Sales Engineering

Heavy Equipment Operator

Other including Non-Respondents

Highway and Heavy Construction 53,256 53.3% 19,951 4,149 1,303 386 232 400 491 464 25,880

General Building Contractors 14,706 14.7% 9,277 1,803 408 163 57 162 152 143 2,541

General Building and Heavy Construction Contractors 4,803 4.8% 3,631 468 248 53 46 65 60 150 82

Electrical, Mechanical and Other Contractors 8,561 8.6% 5,312 1,008 279 76 103 127 89 70 1,497

Construction Material Producers 1,626 1.6% 1,058 217 93 28 15 89 26 31 69

Utilities 4,575 4.6% 1,154 437 122 29 39 34 44 65 2,651

Mining 479 0.5% 263 71 45 11 6 19 32 21 11

Equipment Rental House 1,158 1.2% 720 175 86 25 21 91 2 8 30

Dealer/Distributor 2,854 2.9% 1,375 490 161 95 72 483 29 11 138

Federal 323 0.3% 66 84 52 22 9 2 59 13 16

State 1,797 1.8% 252 533 351 79 41 5 458 26 52

County 1,277 1.3% 219 513 189 56 30 5 191 25 49

City 1,425 1.4% 288 559 259 56 33 3 152 30 45

Township 465 0.5% 142 183 64 14 11 2 13 16 20

Engineering Consultant 565 0.6% 224 63 10 14 5 11 222 2 14

Other 2,130 2.1% 951 96 64 63 65 162 74 81 574

Total 100,000 100.0% 44,883 10,849 3,734 1,170 785 1,660 2,094 1,156 33,669

Source: Business Description – Equipment World. Analysis based on the March 2018 issue.


Copyright 2018 Verified Audit Circulation


SUPPLEMENTAL ANALYSIS: EDA UCC-1 DATABASE TRANSACTION OF PURCHASED AND/OR LEASED EQUIPMENT

BUSINESS INDUSTRY

Total Respondents Crawlers

Off-Road

Trucks Excavators

Skid Steer

Loaders Wheel

Loaders Cranes Paving

Equipment Scrapers Graders Compactors Industrial Tractors

Rough Terrain Forklifts Trenchers

Air Compressors

Crushing/ Screening/

Mixing Equip.

Engines/ Generators/ Light Plants

Misc. Attachments

Class 6,7,8

Trucks Aerial Lifts Trailers Logging Drills

Utility Tractors

Lift Trucks Other

1. Contractors

a. Highway and heavy construction: Contractors primarily engaged in construction of highways, streets and roads, bridges/overpasses and airports, underground construction, excavating, marine construction, demolition, water/sewer related utilities, drilling and/or the construction of projects other than building erection

31,622 23,071 8,357 59,464 28,568 18,740 2,949 11,210 3,915 4,896 14,523 13,409 2,954 5,314 2,032 5,798 3,619 5,756 25,275 2,708 10,688 2,454 1,788 7,826 1,901 22,832

b. General Building Construction: Contractors primarily engaged in construction of heavy buildings and tract development (not home builders)

6,384 2,467 925 7,513 5,860 1,827 2,644 726 316 423 1,306 1,599 1,964 510 391 534 437 787 2,598 1,922 1,020 309 329 1,542 675 7,192

c. Engaged in both: Contractors substantially engaged in both categories described above

2,081 1,518 486 3,865 2,132 1,169 504 491 241 233 720 734 292 257 186 352 154 406 1,654 318 712 261 297 586 604 2,431

d. Other Contractors: Electrical, mechanical and other contractors

3,882 991 335 4,547 3,047 1,176 306 213 72 137 476 956 353 852 160 252 255 679 3,579 995 1,461 701 510 1,403 361 4,521

2. Non-contractor producers of construction materials: Sand, gravel, stone, lime, cement, ready mix, asphalt

654 224 195 587 438 771 45 212 55 54 177 123 63 22 14 371 65 72 1,824 54 682 82 42 295 194 636

3. Non-Contractor Users of Construction Equipment & Products:

a. Utilities 3,087 1,127 238 4,840 1,367 854 179 168 57 166 387 1,633 226 3,609 253 106 268 358 2,905 1,628 605 241 665 624 186 2,785

b. Mining 157 154 122 203 76 176 17 6 44 19 18 22 24 13 10 109 28 12 70 33 30 9 30 63 493 1,930

c. Dealers/Rental Houses & Other Non-Contractors 2,862 2,055 901 6,083 3,673 2,167 1,747 785 302 1,037 1,532 1,532 1,190 533 443 620 734 698 2,524 2,874 1,393 704 223 2,761 5,287 20,778

Total 50,729 31,607 11,559 87,102 45,161 26,880 8,391 13,811 5,002 6,965 19,139 20,008 7,066 11,110 3,489 8,142 5,560 8,768 40,429 10,532 16,591 4,761 3,884 15,100 9,701 63,105

Source: Business Description – Equipment World

This is a supplementary analysis of 50,729 qualified subscribers of the March 2018 issue who’s company has transactions of purchased and/or leased equipment within the defined categories from April 1, 2013 – March 31, 2018 according to the EDA UCC-1 database. Since one company may have more than one transaction from the categories listed, the totals for each of each category should not be added together and may exceed the total circulation. This data is presented for statistical and marketing purposes only.

Crawlers include Crawler Dozer, Cable Layer, LGP Dozer, Crawler Loader, Pipelayer and Crawler Tractor. Off-Road Trucks include Rigid-Frame Truck, Articulated Truck, Bottom Dump truck and Carrier Dump. Excavators include Crawler Excavator, Front Shovel Excavator, Mini-Excavator, Rubbed tired Excavator and Crawler Feller Buncher. Skid Steeler Loaders include Compact Utility Loader, Logging Skid Steer Loader, Tracked Skid Steer Loader & Logging Tracked Skid Steer Loader. Wheel Loaders include Wheel Tractor, Wheel Loader, Toolcarrier and Wheel Dozer. Cranes include Truck Mounted Crane, Crawler Crane, Truck Crane, Rough Terrain Crane, tower Crane, All-Terrain Crane and Dragline Crane. Paving Equipment include Asphalt paver and Pot Hole Patcher. Graders include Elevating Scraper, Conventional Scraper, Tractor Drawn Scraper and Water Wagon. Graders include Motor Grader and Grader Attachment. Compactors include Vibratory, Compactor Attachment, Vibrator (single and double drum), Static, Embankment, Landfill and Walk-Behind Compactor. Industrial Tractors include Bar Tractor, Utility Tractor, Tractor Loader, Bucker/Loader Attachment and Tractor Loader Backhoe. Rough Terrain Forklifts include Mason Tender, Straight mast Forklift, Truck Mounted Forklift and Shooting Boom Forklift. Trenchers include Chain Trenchers, Plows, Asphalt Cutter, Cable Layer, Cable Plow, Concrete Cutter, Rock Cutter, Wheel Trencher, Trencher Attachment, Underground Borning Equipment (Pipe Pusher, Lawn Plow), Rod Borning Tool, Piercing Mole, Directional Borning Tool, Pipe Pusher, Tunneling Machine and Vacuum Excavator. Aggregate Equipment include Conveyor, Crushing Plant, Screening Plant, Crusher, Batch Plant (non-specific), Concrete Batch Plant, Concrete Dispenser, Concrete Pump and Pug Mill. Engines/Generators include Engine, Generator Set and Light Plant. Miscellaneous Attachments include Hydraulic Breakers/Hammer, Compaction Wheel, Demolition Grapple, Construction Laser, Plate Compator Attachment, Scrap Shear and Global Position System. Class 6, 7, 8 include trucks and service vehicle bodies. Lifting Equipment includes Lift Trucks, Personnel Lifts and Ladder. Drills include Drill – (NEC) Drilling Rig (gas/oil), Blasthole Drill, Water Well Drill, Auger/Drill (foundation work, fencing, telephone pole), Digger Derrick and Core Drill (core sampling-engineering, etc.). Other Equipment include agriculture equipment, GPS units, machine tools, air compressors, logging equipment, pneumatractor, and gas compressor.

31,607

11,559

87,102

45,161

26,880

8,391 13,811

5,002 6,965 19,139 20,008

7,066 11,110 3,489 8,142 5,560 8,768

40,429

10,532 16,591

4,761 3,884 15,100

9,701

63,105

EDA UCC-1 Database Transaction of Purchased and/or Leased Equipment



U.S. GEOGRAPHICAL DISTRIBUTION

Non-Paid Non-Paid Total Qualified Non-Paid Non-Paid Total Qualified

REGION Print Digital Unduplicated* Percent REGION Print Digital Unduplicated* Percent

Maine 1,103 111 1,151 1.2% Kentucky 1,966 220 2,066 2.1%

New Hampshire 847 75 872 0.9% Tennessee 2,229 235 2,350 2.4%

Vermont 578 49 601 0.6% Alabama 1,959 229 2,061 2.1%

Massachusetts 1,989 213 2,080 2.1% Mississippi 1,352 149 1,416 1.4%

Rhode Island 274 31 288 0.3% E. S. Central 7,506 833 7,893 7.9%

Connecticut 1,185 157 1,259 1.3% Arkansas 1,463 149 1,534 1.5%

New England 5,976 636 6,251 6.3% Louisiana 1,458 184 1,538 1.5%

New York 4,514 591 4,820 4.8% Oklahoma 1,838 195 1,917 1.9%

New Jersey 1,969 244 2,104 2.1% Texas 7,248 802 7,690 7.7%

Pennsylvania 4,641 547 4,871 4.9% W. S. Central 12,007 1,330 12,679 12.7%

Mid Atlantic 11,124 1,382 11,795 11.8% Montana 839 64 868 0.9%

Delaware 245 31 259 0.3% Idaho 850 92 892 0.9%

Maryland 1,634 196 1,736 1.7% Wyoming 484 58 514 0.5%

D.C. 71 20 85 0.1% Colorado 1,872 251 2,014 2.0%

Virginia 2,169 270 2,326 2.3% New Mexico 573 72 607 0.6%

West Virginia 899 115 946 0.9% Arizona 1,053 137 1,129 1.1%

North Carolina 3,147 357 3,332 3.3% Utah 1,071 148 1,153 1.2%

South Carolina 1,545 149 1,618 1.6% Nevada 242 48 264 0.3%

Georgia 2,851 326 3,022 3.0% Mountain 6,984 870 7,441 7.4%

Florida 4,028 509 4,298 4.3% Alaska 283 21 293 0.3%

S. Atlantic 16,589 1,973 17,622 17.6% Washington 1,923 213 2,027 2.0%

Ohio 3,839 465 4,058 4.1% Oregon 1,235 144 1,301 1.3%

Indiana 2,490 273 2,613 2.6% California 4,792 691 5,153 5.2%

Illinois 3,068 419 3,242 3.2% Hawaii 127 14 139 0.1%

Michigan 2,816 354 2,991 3.0% Pacific 8,360 1,083 8,913 8.9%

Wisconsin 2,664 284 2,780 2.8% U.S. Territories 12 21 31 -

E. N. Central 14,877 1,795 15,684 15.7% U.S. Total 94,454 11,052 99,807 99.8%

Minnesota 2,687 274 2,799 2.8% Canada 1 50 50 0.1%

Iowa 1,761 174 1,842 1.8% Foreign 2 141 143 0.1%

Missouri 2,872 300 3,001 3.0% Foreign Total 3 191 193 0.2%

North Dakota 565 53 590 0.6%

South Dakota 585 67 611 0.6%

Nebraska 1,140 116 1,182 1.2%

Kansas 1,409 145 1,473 1.5%

W. N. Central 11,019 1,129 11,498 11.5% Total Qualified 94,457 11,243 100,000 100.0%

Analysis based upon the March 2018 issue.




RECIPIENT LIST ADDITIONS AND REMOVALS BY ISSUE

ISSUE

Additions Removals

Print Digital Print & Digital Unduplicated Print Digital

Print & Digital Unduplicated

Total Additions

Total Removals Net

April 2017 38,036 18 - 37,553 151 350 38,054 38,054 -

May 2017 1,344 15 1 1,290 6 64 1,360 1,360 -

June 2017 2,435 8 1 2,418 1 25 2,444 2,444 -

July 2017 38,158 15 - 38,122 5 46 38,173 38,173 -

August 2017 174 31 - 175 7 23 205 205 -

September 2017 2,346 48 - 2307 23 64 2,394 2,394 -

October 2017 29,689 18 - 29643 14 50 29,707 29,707 -

November 2017 696 60 - 615 44 97 756 756 -

December 2017 3,488 230 - 3064 243 411 3,718 3,718 -

January 2018 35,109 224 - 34,244 489 600 35,333 35,333 -

February 2018 5,242 280 - 3,847 573 1,102 5,522 5,522 -

March 2018 146 - - 146 - - 146 146 -

6 Month Total 82,493 135 2 81,865 193 572 82,630 82,630 -

6 Month Average 13,749 23 - 13,644 32 95 13,772 13,772 -

12 Month Total 115,048 906 - 112,163 1,398 2,393 115,954 115,954 -

12 Month Average 12,783 101 - 12,463 155 266 12,884 12,884 -

QUALIFIED CIRCULATION BY ISSUE

Non-Paid Non-Paid Non-Paid Total ISSUE Print Only Print & Digital Both Digital Only Qualified

April 2017 82,463 10,967 6,570 100,000

May 2017 82,895 10,585 6,520 100,000

June 2017 83,095 10,450 6,455 100,000

July 2017 83,255 10,320 6,425 100,000

August 2017 83,415 10,089 6,496 100,000

September 2017 83,541 9,929 6,530 100,000

October 2017 83,965 9,615 6,420 100,000

November 2017 84,418 9,233 6,349 100,000

December 2017 85,518 8,113 6,369 100,000

January 2018 86,513 7,286 6,201 100,000

February 2018 88,534 5,758 5,708 100,000

March 2018 88,757 5,700 5,543 100,000

6 Month Average 83,111 10,390 6,499 100,000

12 Month Average 84,697 9,004 6,299 100,000


DIGITAL ACTIVITY REPORT APRIL 1, 2017 – MARCH 31, 2018

E-NEWSLETTER DELIVERY

EQUIPMENT WORLD DAILY: APRIL 1, 2017 – MARCH 31, 2018

MONTHLY AVERAGE Sent Net Delivered

April 2017 51,711 51,097

May 2017 53,134 52,431

June 2017 54,044 53,281

July 2017 53,642 52,815

August 2017 52,872 51,935

September 2017 47,398 46,719

October 2017 43,403 42,852

November 2017 43,389 42,801

December 2017 43,315 42,713

January 2018 46,486 45,773

February 2018 47,575 46,871

March 2018 47,498 46,865

AVERAGE 48,706 48,013

Information obtained by a review of publisher’s reports for the period April 1, 2017 – March 31, 2018.

Definitions: Monthly Average calculated by combining the total sum of daily newsletters delivered during a single month. Average Net Delivery calculated by subtracting undelivered messages from sent messages. Monthly average calculated by dividing total net delivered by number of newsletters delivered during a single month. Average calculated by combining the sum of all newsletters delivered within the audit period April 1, 2017 – March 31, 2018 divided by 12.



SOCIAL MEDIA ACTIVITY

FACEBOOK ACTIVITY – EQUIPMENT WORLD

VISITOR ACTIVITY

Total Lifetime Likes 112,300

Information for Facebook activity was obtained by a review of publisher’s Facebook likes on March 31, 2018. The review was done independently. In Verified’s opinion, the Facebook activity is fairly stated in this report.

Definitions: Lifetime Likes The total number of Likes a Facebook Page received, as of the end of a specified date range.

TWITTER ACTIVITY: @EQUIPMENT_WORLD

ACTIVITY

Tweets 31,900

Followers 8,605

Information for Twitter activity was obtained by a review of publisher’s Twitter handle (@Equipment_World) as of March 31, 2018. The review was done independently. In Verified’s opinion, the Twitter activity is fairly stated in this report.

Definitions: Tweets A message posted via Twitter containing 140 characters or fewer.

Follower A follower is another Twitter user who has opted in to receive Tweets from the publisher’s Twitter account.

LINKEDIN GROUP EQUIPMENT WORLD MAGAZINE

Information for Facebook activity was obtained by a review of publisher’s LinkedIn likes on March 31, 2018. The review was done independently. In Verified’s opinion, the Facebook activity is fairly stated in this report.

AUDIENCE DISPLAY COOKIES

REMARKETED COOKIES

Audience Display Network (Cookies) 2,120,000

AdWord data is for the period of July 12, 2017 – March 26, 2018. The review was done independently. In Verified’s opinion, audience display cookies are fairly stated in this report.

MEMBERS

Total Members 2,320



WEB VISITOR ACTIVITY – www.equipmentworld.com

VISITOR ACTIVITY- April 1, 2017- March 31, 2018

Sessions 3,246,481

Users 2,262,352

Page views 4,497,197

Average Pages per Session 1.39

Average Session Duration 00:00:52

Information for web visitor activity was obtained by a review of publisher’s Google Analytics for the period April 1, 2017 – March 31, 2018. The review was done independently. In Verified’s opinion, the web visitor activity is fairly stated in this report.

7.8%

56.7%

16.0% 14.1% 3.5%

1.7%

Traffic Source

Email Organic Direct Social Referral Other

Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18

196,216 197,286 190,447 186,449 198,815

225,149 215,122

236,306

203,580

233,103

205,810

228,820

350,743 347,347 333,979 333,435

358,672

403,666 382,691

419,759

370,760

428,598

365,440

402,107

Equipment World Monthly Web Traffic

Users Page views

87.3%

12.7%

Website Visitors

New Visitor(2,220,661)

Returning Vistor(321,999)

43.7%

49.5%

6.8%

Visitor Device

Desktop (987,717)

Mobile (1,118,105)

Tablet (153,168)

Verified Audit Circulation, 1101 Fifth Avenue, San Rafael, CA 94901 www.verifiedaudit.com Telephone 415 461-6006 Copyright © 2018 Verified Audit Circulation


EXPLANATION

Publisher is not required to submit data for all paragraphs/tables. Association/Group/Directory distribution is sourced from Equipment Data Associates. EDA is a company who manages a database of equipment owner/operators and owners serving the construction and other industrial marketplaces. The database is compiled and updated using Uniform Commercial Code transactions supplied by individual state governments in the U.S. Digital Activity Report contains data that has not been audited.

Verified has conducted an audit of printing, distribution, and financial records, as well other data to substantiate circulation data submitted to Verified. This audit followed guidelines prepared in conformity with generally accepted circulation auditing procedures involving records covering all distribution methods utilized for qualified circulation during the period(s) covered by the reports. The results of this audit warrant the issuance of this audit report as a true and accurate statement of the qualified circulation of the client publication. Verified Audit Circulation swears that to the best of its knowledge, all statements contained in this report are true and accurate.

annual audit report 3200 rice mine road ne established ... · loader, tracked skid steer loader...

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