ANNUAL CAMPAIGNS THAT

BUILD COMMUNITY!

Who do you give to?

Why?

Giving & Community People have such a need for friendship and for community that fund-raising has to be community-building. I wonder how many churches and charitable organizations realize that community is one of the greatest gifts they have to offer. If we ask for money, it means we offer a new way of belonging. - Henri J. M. Nouwen

• Give Nothing (10-20% of the congregation) They all have reasons for not

giving. When asked, about half will reply, "Nobody ever asked me.“

• When They Attend: (15-25% of the congregation) These people give the $5,

$10 and $20 bill in the offering plate. Essentially, those who give when they

attend are paying for entertainment: music, sermon, liturgy, program, etc.

• Dues Payers: (15-30% of the membership) Pledges tend to be in the range of

$150 to $600 per year

• Fair Share Givers: (15-20% of the membership) Fair share gifts will range

from $600 - $1,500 per year. They seldom give more than $100-150 per month.

• Percentage Givers and Tithers – Giving is becoming a spiritual practice

irrespective of needs of the church. See themselves as "partners with Christ" in

the mission of the Church.

• Joyful Givers give as "family." These two groups make up 9-12% of the

Episcopal Church 65 - 75% of the Church's income. In looking for ways to give,

the Joyful Giver feels like a grandparent wanting to give gifts to grandchildren.

Why do people give? 1. Someone I know asked me to give, and I wanted to help them (peer-to-peer) 2. Felt emotionally moved by someone’s story (testimonials) 3. Want to feel I’m not powerless in the face of need and can help 4. Want to feel I’m changing someone’s life (stories of impact) 5. Feel a sense of closeness to a community or group (small group community) 6. Want to memorialize someone (Legacy Society) 7. Was raised to give to charity—it’s tradition in my family 8. Want to be “hip,” and supporting this charity (i.e., wearing a yellow wristband) 9. It makes me feel connected to other people and builds my social network (sermon?) 10.Want to have a good image of myself/my company 11.Want to leave a legacy that perpetuates me, my ideas or my cause 12.Feel fortunate and want to give something back to others 13.Give for religious reasons—my faith teaches me to help others (teaching/preaching

giving as a spiritual practice) 14.Want to be seen as a leader/role model (parents/family participation?) (Network for Good, 2015)

Why people don’t give generously

1. Don’t feel personally involved, engaged

– little sense of belonging

2. Not inspired by the mission/vision

3. No confidence in leadership

4. No connection between giving and faith 5. Experiencing financial hardship

Have a pathway to belonging

#1 Testimonials that build community

Testimonials Do NOT’s needs of church

have your treasurer

or finance chair talk

brag about their giving

let them preach or quote things

List of programs you love

just send people up there cold

Testimonials DO’s Given them a

question that invites a story

How was the church there for them?

Vulnerability builds community

Connect your church with transformation of someone’s life

Diversity

Work with them and rehearse

#2 Share stories of impact

Testimonials

Connected to mission

Testimonials

Connected to mission

#3 Events that build community

When to hold events?

• Summer planning phase

• Rector Pledge Letter

• Week 1 – Kick-off, testimonial #1, sermon

• Week 2 – testimonial #2, letter #2

• Week 3 – testimonial #3, letter #3

• Week 4 – “Pledge Sunday” event

• Wrap-up phase

Annual Campaign Gatherings

• Small (8-10)

• Medium (20-50)

• All-Parish Event

Small Groups

http://www.sharingfaithdinners.com

1. Get RSVPs in a way that mixes up the parish 2. Pot-luck 3. Have trained facilitators (who are not also hosts) 4. Have a question or a program that invites

vulnerability http://www.sharingfaithdinners.com/ 5. Different times/days/locations/”Parents Night” 6. Close by connecting your pledge to our mission 7. End by inviting prayer requests around the table 8. Great “Invite a Friend” opportunities

Tips for dinner events:

Small Groups

Medium (20-50)

All-Parish

1. Fun, creative event ideas 2. Consider different times/days/locations 3. Childcare or other ‘parent themed’ events 4. Greeters and nametags 5. Have a ‘program or gathering time’ that relates to campaign or theme 6. Having a closing that ties the conversation to the pledge campaign 7. End on a high note - song, prayer, etc.

Tips for Medium and Large Sized Events

8. Invite EVERYONE - Invite everyway you can 9. Tie to the campaign, but tell people to “leave

checkbooks at home” 10. Clear the deck of competing events 11. Have fun, creative, hospitality folks organize 12.Don’t need to be fancy/expensive 13. Consider making them ‘Invite a Friend’ events 14. Singing is fun! 15. Games can be fun!

More Tips…

Fun Ice-Breakers & Mixers

Stewardship

This…

Not this…

$673,000

$733,000

$860,000

$956,000

0

200

400

600

800

1000

1200

2014 2015 2016 2017

Pledge History 2014-2017

Narrative Budget

Talk about Money when you’re NOT asking for it

Small group/Book studies

Movie nights

For more information:

Rev. Chris Harris Associate Rector

Christ Church Cranbrook

charris@christchurchcranbrook.org

619-995-9600

Books Your Money or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence by Vicki Robin Link: http://amzn.com/0143115766 Simpler Living, Compassionate Life: A Christian Perspective by Michael Schut Link: http://amzn.com/0819223697 Money and Faith: The Search for Enough by Michael Schut Link: http://amzn.com/0819223271 Money, Purpose, Joy: The Proven Path to Uncommon Financial Success by Matt Bell Link: http://amzn.com/1600062792 A Spirituality of Fundraising (Henri Nouwen Spirituality) by Henri J.M. Nouwen Link: http://amzn.com/0835810445 One Minute Stewardship Sermons by Charle Cloughen Link: http://amzn.com/0819217204 Prodigal Boys & Material Girls – Nathan Dungan http://www.sharesavespend.com/OurProducts/14/ProdigalSonsandMaterialGirls.aspx

Programs & DVDs Living Wi$ely (TENS) http://www.tens.org/resources/free-resources/free-resources-blog/living-wiely Dave Ramsey's Financial Peace University Membership Kit 2012 by Dave Ramsey Link: http://amzn.com/1938400003 Freed-Up Financial Living Ministry Leader's Kit (Good Sense) by Dick Towner Link: http://amzn.com/074419623X Affluenza DVD ~ Scott Simon Link: http://amzn.com/B0009X3IDY Escape From Affluenza DVD ~ Wanda Urbanska Link: http://amzn.com/B0009WYVUY What Would Jesus Buy? DVD ~ Reverend Billy Link: http://amzn.com/B0013K2ZDQ Share Save Spend – Money Sanity Book and DVD http://www.sharesavespend.com/OurProducts.aspx

Online Resources/Networks The Episcopal Church Foundation http://www.episcopalfoundation.org/ The Episcopal Network for Stewardship (TENS) http://www.tens.org/ The Episcopal Church Office for Stewardship http://www.episcopalchurch.org/page/stewardship Good Sense Movement http://goodsensemovement.org/ The Faith & Money Network http://www.faithandmoneynetwork.org/ The Money Couple http://themoneycouple.com/ Share, Save, Spend http://www.sharesavespend.com/ The Ecumenical Stewardship Council https://stewardshipresources.org/

Additional Resources Year Round Stewardship Planning Matrix (Diocese of Olympia) http://www.ecww.org/sites/default/files/Year%20Round%20Stewardship%20Planning%20Sample%20Matrix%20-%20Version4%2010-28-11.pdf Explanation: http://www.ecww.org/sites/default/files/A%20-%20Year%20Round%20Stewardship%20Planning%20Matrix%20Explained%20version%204%2010-28-11.pdf Time & Talent Discernment Questionnaire (St. Paul’s Cathedral, San Diego Diocese) http://stpaulcathedral.org/files/brochure%204page%20revised_6.pdf Money Autobiographies http://www.stpaulcathedral.org/livingwisely http://faithandmoneynetwork.drupalgardens.com/sites/faithandmoneynetwork.drupalgardens.com/files/FMN%20Money%20Autobiography%204-2010.pdf Budgeting Tools, Forms and Worksheets http://www.stpaulcathedral.org/livingwisely http://www.gailvazoxlade.com/