annual meeting rachael podolsky executive director june 23, 2010
TRANSCRIPT
ANNUAL MEETING
R a c h a e l P o d o l s k y E x e c u t i v e D i r e c t o r
June 23, 2010
“Our mission is to promote volunteerism for children and their families through social,
civic and environmental opportunities within the local community.”
Introduction
Comprehensive website including a calendar featuring volunteer opportunities in the local community
A full-service organization operating as a registered 501 (c)(3)Org includes: Full-time Executive Director 10-member Board of Directors Summer intern SEO and Blogger
Community resource for children ages 5-12 and their families looking for volunteer opportunities in the community
Introduction:What is kidServe?
Director Roles: Keys to Our Success
o Reach diverse communities within King Countyo Make sure that all communities can feel empowered to volunteer
and make a difference in their community
o Distribution Channelso Fliers in backpacks o Boy Scouts / Cub Scoutso Community Eventso Network with local government agencies and smaller community
outreach programs
Business Organization:Diversity
o 2 fundraisers per yearo Pantry Drive with Ronald McDonald House (2 weekends beginning
after Thanksgiving)o Summer event (kids fun run, kids fashion show…)
o Grant writing – 6 per yearo Network with community to find money, corporations that share
our vision
o Donations from websiteo Use social media and online partnerships to tell people about our
mission, and hopefully receive donations
Business Organization:Fundraising
o Development Administrationo Add more features, change, update, add more contento Take our current business model and integrate into our online modelo Leverage technologyo Useability – understanding intent of online users and making use of
their online feedbacko Analytics – looking at behavior patterns, driving people to site from
other mediums
o Develop Online Partnershipso Content entries onto blogo Agency partnerships (non-profits)
Business Organization:Technology
o Network with non-profit volunteer managers to create experiences to bring to our constituents
o Day-to-day website managemento Direct link from user to organizationo Act as voice of kidServe to volunteer userso Drive marketing and public relationso Liaison to BODo Maintain and upgrade websiteo Act as voice of kidServe and promote volunteerism within
community
Business Organization:Program Management
Website:Current Snapshot
Facebook Marketing
Current Fan Count: 275Total visits: 994
Marketing:Facebook Marketing
Results of kidServeSeattle.org
Marketing:Results of kidServe.org
Marketing:Publications
52%
32%
7%
7%
1%
kidserveSeattle.org
Redtri.com
eastsidemothers and more
Traffic Source
Marketing:Traffic Source and Demographics
49%
20%
7%
6%
6%
4%
3%3% 2%
SeattleBellevueKirklandRedmondSnohomishMercer Island Lynnwood Issaquah/ Sammamish Bothell
Demographic of Users
Cheerful Givers Food Lifeline Campfire USA Friends of the Cedar River Watershed Discovery Park Treehouse Operation Sack Lunch Union Gospel Mission EarthCorps
Partnerships:Our Volunteer Experience Partners
The Future
?Together we will build kidServe into
a fantastic resource for our community of young volunteers as well as the non-profit organizations we serve.
o Fill the calendar with more and more volunteer opportunities
o Update and upgrade website, improve regular operations
o Receive 501(c)(3) status in July 2010
o Begin writing grants as well as procuring grant opportunities
o Local Media Tour
o Forge partnerships with local schools and more non-profit organizations
o Form and utilize sub-committees to better the organization and strengthen our presence in the community
The Future:Board Goals 2010-2011