anthony o hehir cv 06 09 2009
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PowerPoint CV of Anthony O'Hehir including value proposition and core competencies.TRANSCRIPT
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Why Should You Why Should You Hire Me?Hire Me?
Curriculum Vitae:
Anthony O’Hehir, MBA
Biologics, Medical Device and Services Marketing Executive
2009
e-Mail: [email protected]
2009 2
Anthony O’Hehir – Biologics & Medical Device Marketer e-Mail: [email protected]
My Value PropositionMy Value Proposition Track record of increasing sales and EBITDA The passion to develop and launch products
on-time and on-budget (US and International)– In particular, to work with the Sales and customer
support teams to quickly and effectively penetrate the market and gain traction
Thrives on and helps drive change
Able to build teams that deliver results
2009 3
Anthony O’Hehir – Biologics & Medical Device Marketer e-Mail: [email protected]
Comprehensive Marketing Comprehensive Marketing ExperienceExperience
Medical devices, biologics and services Marketing, positioning and brand strategy On-time product development and launch Sales support programs and Sales training Tactical marketing programs of every kind Leadership and people management P&L and budget management
2009 4
Anthony O’Hehir – Biologics & Medical Device Marketer e-Mail: [email protected]
Core CompetenciesCore Competencies
Proven success in the development and launch of biologics, medical devices and consumer products:– Developed and launched PreserVision Soft Gels
– Developed and launched EIUS Unicondylar Knee System in the US and international
– Launched Scorpio+ mobile bearing knee system internationally
– Launched Atrisorb and Atrisorb FreeFlow GTR barriers
– Launched PerioGlas alloplast in Canada
2009 5
Anthony O’Hehir – Biologics & Medical Device Marketer e-Mail: [email protected]
Core CompetenciesCore Competencies
– Developed unique Marketing strategies and tactical plans
– Managed budgets, P&L’s and timelines
– Developed forecasts, market models and demand plans
– At Marietta negotiated P&G, and Aveda contracts for $11MM revenue
– Exceeded B&L Vitamins plan 101% in 2003 and 109% in 2004
– Achieved Synvisc growth of 7.1% in 2001 and 15.3% in 2002
Track record of exceeding budgets and increasing EBITDA:
2009 6
Anthony O’Hehir – Biologics & Medical Device Marketer e-Mail: [email protected]
Core CompetenciesCore Competencies Accomplished at collaborating to
improve Sales Force effectiveness:– Developed and piloted Telesales Support Programs
– Developed and implemented Sales Training programs, National Sales Meetings and breakouts
– Designed and launched new Detail Aids, brochures, web sites and other sales tools
– Developed direct marketing, CRM and e-business programs
– Developed all-new Sales collateral at Marietta
– Re-organized Marketing Department at Marietta for improved Sales support. Added Trade Marketing Manager.
– Developed and launched ROAM account training at Wyeth
2009 7
Anthony O’Hehir – Biologics & Medical Device Marketer e-Mail: [email protected]
Core CompetenciesCore Competencies Skilled at market research, gathering
market intelligence and Data Analysis:– Both syndicated and primary research:
VOC, Usage and Attitude studies, concept testing, trend data
Awareness, purchase intent, copy testing, ASI Ad-Link and TV-Link
IDI’s, focus groups and other qualitative studies
Nielsen consumption data and BASES studies
IMS Scriptrac and SKILA data
– Analyzing sales and consumption to assess business performance
– Building pipeline and consumption models
– Gathering intelligence in the field and at trade shows
2009 8
Anthony O’Hehir – Biologics & Medical Device Marketer e-Mail: [email protected]
Core CompetenciesCore Competencies
– High level of honesty and integrity
– Excellent communicator and team player
– Skilled at performance management and mentoring
– Effective at managing timelines and influencing non-reports
– Hands-on management style, leads by example
– High energy level, passionate
– Self-starter, entrepreneurial
Excellent teamwork and people skills:
2009 9
Anthony O’Hehir – Biologics & Medical Device Marketer e-Mail: [email protected]
Academic CredentialsAcademic Credentials
and
BASc Chemical Engineering
MBA in Marketing and Finance
2009 10
Anthony O’Hehir – Biologics & Medical Device Marketer e-Mail: [email protected]
Whose Hobbies IncludeWhose Hobbies Include
Taking this
And building it into this
My son’s big grin!
2009 11
Anthony O’Hehir – Biologics & Medical Device Marketer e-Mail: [email protected]
Examples of WorkExamples of Work
See other PowerPoint Shows for examples of my work:– Strategy and Sales Support programs– Consumer marketing programs– Professional (physician) marketing
programs
2009 12
Anthony O’Hehir – Biologics & Medical Device Marketer e-Mail: [email protected]
Anthony O’Hehir:Anthony O’Hehir:
Your next VP or Director of Your next VP or Director of Marketing!Marketing!
Please contact me today:Please contact me today:Anthony O’Hehir, MBAFairport, NY USA
Http://www.linkedin.com/in/anthonyohehir
e-Mail: [email protected]
Thank-you For Your Attention!End…………………….…