“the data driven dream” - netxtra downloads/what... · 2019. 10. 3. · m: 07834 553 927 e:...
TRANSCRIPT
“The data driven dream”
Jeremy JalieSilverbear
What is the data driven dream?
• Adopting a digital first mentality
• Collecting and storing data effectively
• Using data to inform what you do
• Using data to tailor and personalise how you
communicate
Data+
intelligence
Optimize
operations
Transform
services
Engage
members
Empower
employees
Optimize
operations
Transform
services
Engage
members
Data
Capture digital signal across business
2Intelligence
Connect and synthesize data
Action
Improve business outcomes
Empower
employees
DataData +
intelligence
D I G I TA L F E E D B AC K LO O P
Data +
intelligence
Data
Capture digital signal across business
2Intelligence
Connect and synthesize data
Action
Improve business outcomes
D I G I TA L F E E D B AC K LO O P
Optimize
operations
Transform
services
Engage
members
Empower
employees
Engage
membersData +
intelligence
Task based
One size fits all
Reactive
Ongoing relationships
Personalized engagement
Proactive service
Single channel Omni-channel
Engage members
Obstacles to the data driven dream
Organisational Culture
• Expecting technology to solve issues it can’t
• Reluctance to change
Under valuing data
• Fourth industrial revolution
• New tools and opportunities
Using the wrong tools
• Using too many tools
• Using non-specialised tools
• Missing opportunities
Obstacles to the data driven dream
Source: digitalmarketingdepot.com
The risks!!!
• Relevance
• GDPR compliance
• Scatter-gun approach to marketing
• Replacing one failing system with another (£££)
• Disengaging (and losing) members
What can you achieve?
Organisational efficiency
• Automation
• Fewer manual processes
• Quicker reporting and insights
Better engagement
• Segmentation
• Impactful communications
• Relevant activity
Business Intelligence
• Better reporting
• New insights
Thank you
Jeremy JalieBusiness Development Manager
M: 07834 553 927
Melissa WigginsHead of Client Strategy
M: 07710 393 191