“we need more diversity within government, university ... 2020/wired smarter 202… · “we need...

O C T O B E R 1 3 - 1 5 , 2 0 2 0 _ A V I R T U A L C O N F E R E N C E

EVENT PROSPECTUS _ 2020 | WIRED.UK/SMARTER [email protected]

“ We need more diversity within government, university boards, LPs, venture capital and banks because they are the people who choose who gets funded.” Sharmadean Reid, CEO, Beautystack WIRED Smarter 2019 Keynote

EVENT PROSPECTUS _ 2020 | WIRED.UK/SMARTER [email protected] PROSPECTUS _ 2020

WHO WE ARE

As the world continues to evolve, we constantly question what’s next: the trends, the big ideas and the people who are driving the transformation. Since its launch in 2009, WIRED UK is the only media brand whose mission is to map change and provide the information to navigate the future, as it happens.

AUDIENCE

WIRED UK not only talks about the future, but shapes it for its smart, intellectually curious and analytical global audience. As a result, its audience are makers and changers; an influential tribe of tech-savvy and knowledge-hungry entrepreneurs and investors who are building the world of tomorrow.

PLATFORMS

Situated across ten different platforms, WIRED UK is a pioneering thought-leadership authority for those interested in understanding the future. Its multi-platform approach includes the print magazine, website, video, podcast, consulting, in-person events and virtual briefings.

4.5M+ Online users per month

783K Social following

250K+ Print readership per issue

90K+ Podcast downloads per month

2M+ Apple news readers per month

70 / 30% Male / Female Audience Ratio

94%

ABC1 Audience

EVENT PROSPECTUS _ 2020 | WIRED.UK/SMARTER [email protected] PROSPECTUS _ 2020

2019*

2,936Event Attendees

100 Speakers

52% Male Speaker Faculty

48% Female Speaker Faculty

67%Founders, Co-founders, C-Level and Directors

12,500+ Event Newsletter Opt-ins

Gary Coyle, Department of Culture, Media and Sport

WIRED events reinvigorate how businesses define their strategies in rapidly evolving industries. By introducing them to the most compelling inventors and entrepreneurs who are changing the status quo, WIRED events challenge even the most innovative executive to think like a disruptor and empower them in future-proofing their businesses. WIRED Events - both in-person and virtual - have an international footprint with attendees and speakers from 25+ countries.

B R I N G I N G I N N O VAT I O N T O I N F L U E N C E R S

* Stats from in-person events only

Andy Serkis, Actor (WIRED Live 2018)

“ An inspiring thought-provoking event that makes you feel energised and ready to make a difference in a troubled world.”

For 2020, WIRED is delighted to transform WIRED Smarter into a virtual conference.

Programmed across three consecutive days, the conference is designed to give attendees the time to enjoy the content, but also the space to absorb and apply the critical points from discussions.

Each morning will begin with a carefully curated 90-minute session, with speakers exploring industry-agnostic themes impacting businesses. Each afternoon will cover specific track discussions, focusing on retail, fintech or growth.

“ A great opportunity to hear about trends in the market and new challenges on the horizon. I came away excited about tech again.”



The world of business continues to be disrupted. Machine learning, quantum computing, deep tech, robotics – once nascent concepts – are now staples in boardroom vocabulary. But how do they fit within the larger strategy? We’ll be exploring these topics – with dedicated tracks and sessions specific to money, retail and growth – through the inspirational lens for which the award-winning WIRED editorial team is known.

2019

643 Attendees

11 countries

62% of attendees are direct decision-makers

55% of attendees are C-Level / Founders / Directors / Global Heads

94.6%Would recommend WIRED Smarter to a colleague

Y-Vonne Hutchinson, WIRED Smarter 2018 Keynote

T U R N I N G D I S R U P T I O N I N T O S T R AT E G Y.

Iain Philips, Director, Engineering Operations, Groupon



ABOUT THE AUDIENCE

WIRED Smarter is designed for the executive who is curious about the world, concerned about staying ahead in their business or industry, and proactive in learning about new and innovative technology. The content and networking opportunities are ideal for those who are involved in business transformation and innovation-led initiatives.

With WIRED Smarter running virtually for the first-time, attendees will have the opportunity to network with other participants based on interests and remit.

91% influence Business Decisions

62% of attendees are the direct decision-maker, with an additional 29% of attendees providing input to the decision-makers.

20% identify as a Startup or Scaleup Business

A fifth of WIRED Smarter’sonsite audience is comprised of co-foundersand founders of startups and scaleups.

20% from Technology Innovation Companies

13% from Retail

10% from Agency / Marketing

9% from Consultancies

8% from Media / Publishing

The remaining are from Public Sector, Investment / VC, IT Hardware / Software and others.

“ WIRED Smarter pointed out that my company needs to catch up.” Sam Maddock,

Solution, Implementation & Integration Engineer, BT

All stats are from 2019


Sam Gyimah WIRED Smarter 2018 Guest Speaker




AGENDA TUESDAY, OCTOBER 13, 2020 WEDNESDAY, OCTOBER 14, 2020 THURSDAY, OCTOBER 15, 2020

MORNING SESSION

08.30 Welcome Remarks Greg Williams, Editor, WIRED



08.35 - 10.05 WIRED Smarter Plenary Sessions: Inspiration, Economy, Post-COVID Consumer Trends

08.35 - 10.05 WIRED Smarter Plenary Sessions: Inclusivity, Future of Work, Creativity

08.35 - 10.05 WIRED Smarter Plenary Sessions: Unconscious bias, Technology, Resilience

10.10 Choice of Roundtable Join one of the moderated roundtables, which explore a key topic or theme. Topics to be announced.



AFTERNOON SESSION

13.45 WIRED – Behind the Headlines 13.45 WIRED – Behind the Headlines 13.45 WIRED – Behind the Headlines

14.00 Welcome Remarks Curator, WIRED



14.05 - 15.35 WIRED Retail Track Sessions: Future of Experience, Innovation, Logistics

14.05 - 15.35 WIRED Money Track Sessions: Future of Banking, Accelerated Priorities, Security

14.05 - 15.35 WIRED Growth Track Sessions: Sustainability, Technology

15.35 Closing WIRED Smarter Keynote 15.35 Closing WIRED Smarter Keynote 15.35 Closing WIRED Smarter Keynote

16.00 Partner Workshops Join us for a series of moderated workshops on diverse topics, focused on retail, fintech and growth, co-hosted with one of WIRED’s event partners. Topics to be announced.





WIRED Virtual Briefings are editorially-curated, high-level discussions with compelling speakers on a key topic or theme – and produced for a digital audience. Designed as an extension of WIRED’s long-running live conference portfolio, virtual briefings are punchy, deliberate and engaging, and reflect the same high calibre of speakers and programming.

“ I enjoyed the timing and the length - it was perfect over a late lunch; elevated production values; interesting subject matter; a new expert in the field.”

“ Timely and engaging.”

The modern career path

with Helen Tupper and Sarah Ellis

Earning trust with Rachel Botsman

Coronavirus and the future of patient care with Shafi Ahmed

Topics include:Reimaging capitalism Economies TelehealthBig TechFuture of work

Trust Empathy and TechnologyModern careers Science

The future of work, collaboration

and experience with John Maeda


Kresse Wesling, Co-founder, Elvis & Kresse




Bruce DaisleyVice President,EMEA, TwitterResponsible for all of Twitter’s operations in EMEA, Bruce Daisley is at the forefront of changing the business – and keeping Twitter a safe place for conversation.

Kris MillerSVP & Chief Strategy Officer, eBayAs Chief Strategy Officer, Kris Miller sets the future direction of eBay. She and her team lead the transformation of the global e-commerce marketplace’s delivery.

Y-Vonne HutchinsonFounder and CEO, ReadySetWith a focus on the tech industry, labour lawyer Y-Vonne Hutchinson specialises in advising companies serious about enacting diversity within their culture.

Will Shu Co-founder and CEO, Deliveroo Will Shu founded food delivery company Deliveroo in 2013 and scaled it from a team of five to a global $2bn tech business in just under five years.

David FischerFounder, HighsnobietyDavid Fischer founded Highsnobiety in 2005 as a streetwear and subculture focused passion blog, and it has since evolved into an authoritative media brand and source on emerging trends in fashion.

Marie PetrovickaVP of International, DepopSince being promoted to VP of International in 2019, Marie Petrovicka has overseen the re-launch of Depop’s American market, alongside the company’s expansion into new international territories.

WIRED SMARTER SPEAKERS

John MaedaChief ExperienceOfficer, Publicis SapientAn American technologist, designer, engineer, artist, investor, author, and teacher, John Maeda’s work as a human technologist explores where business, design and technology merge.

Mariana MazzucatoAuthor of The Value of Everything; UCL Professor in the Economics of Innovation and Public ValueMariana Mazzucato advises policy makers on innovation-led inclusive growth and initiatives.

Kay Firth-ButterfieldHead of AI and Machine Learning, World Economic ForumBarrister-at-Law Firth-Butterfield works with governments and businesses to address the challenges and implications of implementing artificial intelligence, such as ethics.

Sam GyimahFormer joint minister for higher education at the Department for Business, Energy and Industrial Strategy and the Department for Education Gyimah served as the Member of Parliament for East Surrey for nine years.



AltfiBBC NewsCambridge NetworkDispelixeBay IncEssential RetailFinTech FuturesForbes

The GrocerPPAThe Retail BulletinRetail InsiderWomen of WearablesA1 Retail Magazine

PREVIOUS MEDIA, COVERAGE AND PRESS ATTENDEES

PREVIOUS EVENT PARTNERS

“ I got the chance to rest my head for a day, listen to knowledgeable industry leaders talk about areas which I sometime knew little about. A very refreshing and worthwhile event.” Scot Collins, Lead Design Architect, BT


“ Great opportunity to hear thought leaders and to learn so much in a day.”




2020 EARLY CONFIRMED SPEAKERS

Irra Ariella Khi, CEO, Zamna(WIRED Smarter 2019 Keynote

With WIRED Smarter running virtually for the first time ever, attendees will be offered the following new opportunities:

_ Access to all speaker keynotes and panels, which will run as live sessions and include a short Q&A with the audience

_ Dynamic new programme to match a venue-less conference

For All Access license holders:

_ Choice of virtual, WIRED moderated roundtable discussion and workshop

_ Peer-to-peer networking opens up one week before the event

_ Welcome delegate packet mailed to your preferred address

THE SAME COMPELLING CONTENT, AVAILABLE VIRTUALLY

Pragya Agarwal Behavioural Scientist and author of SWAY: Unravelling Unconscious Bias In her book SWAY, Agarwal unravels the way our implicit or ‘unintentional’ biases affect the way we communicate and perceive the world, and how they affect our decision-making, even in life and death situations.

Martin Coppola Chief Digital Officer, IKEA Coppola is the Chief Digital Officer (CDO) for Ingka Group, known as IKEA – the world’s largest home furnishing retailer.

Karina Govindji Director Diversity, Equity & Inclusion EMEA, Google Govindji is one of the leaders for the tech giant’s EMEA initiatives around diversity and inclusion.

Kate Raworth Senior Visiting Research Associate at Environmental Change Institute (ECI) Raworth is a renegade economist focused on exploring the economic mindset needed to address the 21st century’s social and ecological challenges, and is the creator of the Doughnut of social and planetary boundaries.

Mark Read CEO, WPP Read is the CEO of WPP, the world’s largest advertising company, and was responsible for the company’s move into technology through the acquisition of 24/7 Real Media, the creation of data- driven creative network POSSIBLE.

Nigel Brahams, Partner, Collyer Bristow



_ Accenture_ Acqua di Parma_ AIB_ Aire_ Akamai_ AlgoDynamix Ltd._ Allbirds_ Amazon_ Audio Analytic_ B Lab UK_ Bank of Scotland_ Barclays_ BBC News_ Beautystack_ BEIS_ Blackwell’s_ Blue Motor Finance_ BOOST& Co_ BotsAndUs_ British Business

Investments_ Brunswick Group_ Bud_ Bulb

_ Capita_ Capital and Counties

PLC_ Capital Economics_ Carbon Limiting

Technologies_ Cass Business School_ Centrica_ Cigna_ City AM_ ClearlySo_ Coadec_ Colour In Tech_ Competera_ Courier Magazine_ Credit Suisse_ CyberSmart_ Cybertonica_ CYLON_ Daily Telegraph_ Darktrace_ Dell Technologies_ Deloitte_ Department for

Business, Energy & Industrial Strategy

_ Depop_ eBay_ Elvis and Kresse_ Envio_ Epsilon Advisory

Partners and CyLon_ ERI Banking

Software Ltd_ Ericsson_ Erlam_ EY_ Facebook_ Falcon.io_ Farfetch_ Fashion Innovation

Agency_ Fidelity International_ FieldHouse_ Financial Conduct

Authority_ Financial Times_ FLANNELS

_ Forbes_ Glamour_ Google_ GP Bullhound LLP_ GQ_ GreenhouseAI_ GyroGear_ HackerOne_ Highsnobiety_ Hitachi Europe Ltd._ Hive Home_ HoloMe_ Hotwire_ HSBC_ IDEO_ Immersive Rehab_ Insider Trends_ InternetRetailing_ Investec_ JamJar Investments_ John Lewis Partnership_ JPMorgan Private Bank_ Kaiko_ KFC

_ Klydo_ LEON_ Liberal Democrat Party_ LinkedIn_ Lush_ MADE.com_ Magway_ MAMEHA skincare_ MAMOQ_ Marks and Spencer_ Mastercard_ MATCHESFASHION.

COM_ Mayku_ Met Police_ Metropolitan Police_ MishiPay_ Moixa_ Molo Finance_ Monzo_ Natwest_ Nectar Loyalty_ Nettoken_ Nike UK Ltd.

_ Nominet_ Northbank Talent_ Nucleus Finance_ nura_ OakNorth_ OCL_ Octopus Investments_ Ogilvy_ OLIO_ Paddy Power Betfair_ Pavegen_ Payment Innovation

Hub_ Peak_ Petit Pli_ ProtectBox _ Publicis Sapient_ PwC_ RÆBURN_ Retail Insider_ REWIND_ Rolls Royce Motor Cars_ S&P Global_ Sainsbury’s

_ Savills_ Science Museum_ SoftBank_ SONAE MC_ SPACEMAKER_ Starling Bank_ Stowga_ Suade Labs_ Tesco_ Thrift+_ Tide_ TIFY_ TJX EUROPE_ Transmit Start-Ups_ Twitter_ UCL_ Unilever_ Varjo_ Vienna Business

Agency_ World Economic Forum_ Zaha Hadid Architects_ Zamna

SAMPLE OF ATTENDEE ORGANISATIONS FROM 2019




ABOUT WIRED SMARTER 2020

WIRED works closely with each event partner to create bespoke collaborations that meet specific marketing and business objectives. Whether you are driving your organisation’s new brand strategy, have an innovative product or technology, or require access to an audience of retail or fintech, executives and disruptors, then WIRED Smarter is the ideal virtual platform.

AVAILABLE OPPORTUNITIES AT WIRED SMARTER 2020

LOGO LOCKUP

THOUGHT LEADERSHIP:

BRANDING: EVENT-RELATED CONTENT:

EVENT LICENSES

MEDIA OFFER

Speaking opportunity

Marketing inclusions

Dedicated Inclusion

H E A D L I N E P A R T N E R S H I P

Is your company driving change within the business industry? This top-level partnership is the perfect way to cement your brand as a leading innovator in health technology, a trendsetter and a true WIRED collaborator.

7+ Weeks Pre-Show

+ 1 year Post-Show

20

K N O W L E D G E P A R T N E R S H I P

Is your team comprised of topic experts with an important message to share with the retail, finance or business influencer community? This bespoke partnership elevates your message and position as a thought leader in a topic of choice.

x

4+ Weeks Pre-Show

+ 6 Months Post-Show

x

10

x

V I R T U A L T E S T L A B P A R T N E R S H I P

Do you have a transformative technology or innovation that can be showcased virtually? This flexible partnership gives you the chance to be integrated into a virtual playground of tech.

x x 2+ Weeks Pre-Show

+ 6 Months Post-Show

x 5 x


AVAILABLE OPPORTUNITIES AT WIRED SMARTER 2020

platform by hosting a workshop as part of WIRED Smarter and invite up to 25 participants for an in-depth, “closed-door”, interactive session. WIRED will co-curate the content with the partner.

WIRED VIRTUAL WORKSHOPS

WIRED brings together the fastest growing, most exciting companies to present the ideas and innovations reshaping their respective industries. Leverage our interactive and virtual

MEDIA PACKAGES

A unique proposition, WIRED is a compelling combination of brains and beauty. It fuses thoughtful and provocative journalism with dazzling, award-winning design. Since 2009, WIRED has become a world-renowned, highly influential, market-leading brand about the future and has won tens of awards for editorial leadership, including Media Brand of the Year.

CORE FEATURES

Display advertisement

in WIRED magazine Print advertorial, written and produced by WIRED in WIRED magazineDigital banners online

at www.wired.co.uk Online advertorial, written by WIRED to run online at www.wired.co.uk Display advertisement

in THE WIRED WORLD

IN 2021 annual business

/ trends forecast.



“ I got the chance to rest my head for a day, listen to knowledgeable industry leaders talk about areas which I sometime knew little about. A very refreshing and worthwhile event.”

Scot Collins, Lead Design Architect, BT




CONTACT US TODAY

For sponsorship enquiries:Christopher WarrenSponsorship director, WIRED+44 (0)20 7152 [email protected]

For all other enquiries:Kim VigiliaHead of strategy and experience, WIRED+44 (0)20 8138 2317 +44 (0) 7792 132513 [email protected]

David Fischer, Founder, Highsnobiety (WIRED Smarter 2019 Keynote


“we need more diversity within government, university ... 2020/wired smarter 202… · “we need...

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