CBET Report

Cross-Border e-Commerce Training(CBET) Workshop

Dongguan, China23 - 26 Jun 2014

http://tiny.cc/cbet1rpt

Organizer: ABAC ChinaSponsor: MasterCard

Songshan LakeDHgatev1.5

CBET IntroductionThe Cross-Border e-Commerce Training (CBET) Workshop is an initiative by ABAC China in the APECBusiness Advisory Council (ABAC) for the purpose of promoting cross-border trading through e-commerce, which is also an effective initiative to help the SMEs and provide actionable solutions totheir common issues, including access to international market, access to finance, capacity building,innovation & entrepreneurship. The program was endorsed at the ABAC Meeting in Auckland inFebruary 2014, and was also recognized by the China MOFCOM, MIIT and CCPIT. E-Commerce hasbeen recognized as the catalyst of economy growth in the past few years. In 2013, China hasbecome the world’s largest e-Commerce market in the world, making quite a lot of changes in themarket, and created a lot of new business and job opportunities. A new global value chain has beencreated gradually, resulting in new opportunities in the market, but also challenges to traditionaltrading.

Ms. Diane Wang, Founder & CEO of DHgate, is the initiator of this CBET program. She was also theco-founder and CEO of Joyo.com back in 1999, which became China’s largest B2C website at thattime, and was acquired by Amazon in 2004. DHgate started in 2004, and was focused in cross-border B2B e-commerce business, an all-in-one platform supporting full complete transaction,helping China SMEs to sell their products to the global market through a new electronic channel,bypassing obstacles in traditional trading.

In the past 10 years’ experience in China, it was proven how SMEs can beeffectively supported to start or develop their business through cross-border e-commerce, which can be evidenced by over 1 million SME sellers on the DHgateplatform, if not counting other platforms. As an active alternate member in ABAC,Diane wish to bring her experience further to the international level through thisCBET program, which also brings opportunities for international networking andCBT business opportunities.

The CBET Workshop

The Details

DatesDurationLanguage# ParticipantsCourse FeeInclude

• 23 - 26 June 2014 (Mon – Thu)• 3 Full Days• English• Planned for 30, Actual almost 50• Free• Training Workshop, Materials• Pickup, Local transportation, Field Visits• Hotel, Meals

The CBET Workshop

Location of the CBET Venue

SS Lake

Shenzhen Int’l Airport1

Hong Kong Int’l Airport2

Hong Kong

Shenzhen

Dongguan

SS Lake

Songshan Lake, Dongguan China(the Workshop venue & Hotel)1

2

SS Lake

Silver World Hotel & ResortSongshan Lake Dongguan, South China东莞松山湖银丰逸居酒店

Hotel

Participants’ DirectoryIntroduction of their Bio & Business

Participants

Participants from:Brunei, Canada, Chile, China, Hong KongIndonesia, Philippines, Singapore, Slovenia, USA

Wide Diversity of ParticipantsEconomiesBrunei DarussalamCanadaChileChinaHong KongIndonesiaPhilippinesSingaporeSloveniaUnited States

BackgroundABAC MemberGovernment RepSME doing e-CommerceSME planning on e-CommerceSME in traditional businessMarketing professionalI.T.LogisticsTrade AssociationsAcademicJournalist & PR professional

PositionBusiness Owners, CEO & VPDirectors & ManagersAssociation ChairmanDepartment HeadsMarketing ProfessionalsMedia Journalist

Speakers

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Carl

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Phili

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ager

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ital G

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Joe

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ager

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Pris

cilla

Dor

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dviso

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Tom

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tion

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gy

KF C

heng

SrDi

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te

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ales

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CBT:

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CBT

e-Co

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Cha

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Bu

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CBT:

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fo

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CBT

Enab

ler:

Inte

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CBT:

How

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How

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Sell,

CBT

Sou

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Inte

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Sup

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Chai

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SellerOverall Operation Logistics Buyer Finance

CBET Topics & Content Coverage - Day 1Workshop

CBET Topics & Content Coverage - Day 2/3Br

and

Build

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Mar

kets

, Lo

caliz

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war

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Acqu

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Tech

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Secu

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Conv

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Online Strategy

Internet Payment

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hole

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all S

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Factory Product Sourcing

e-CommOperation

SmallSME

Field VisitsWorkshop

Networking with International EntrepreneursNew Business Opportunities in New Global Value Chain

Day 0: 23 Jun 2014 (Mon)Arrivals

Pickup from Shenzhen, arrive safeArrival Registration, get the materialsHotel Check-in

Welcome GatheringCocktail Party, know each othersWelcome Dinner, start networking

Day 1: 24 Jun 2014 (Tue)CBET Background Introduction KF Cheng

Sr Director, DHgateGrouping & Know Each Others

CBT: The Next Big Thing in e-Commerce Noah HerschmanCOO, DHgate

Key Factors Driving This Hot New e-Commerce ChannelObstacles Now and FuturePossibilities for the Future

CBT: A Seller’s Perspective Tom ChenSr Director, SZ Value in Action Tech

Cross-Border e-Commerce Changes Business & LifeHow an e-Commerce Business is Grown and RunChallenges & Future

CBT: A Great Opportunity for Gold Rush Joe ZhangGM, eCargoA Complete CBT e-Commerce Operation Process

The e-Commerce Challenges and sCommerceBrands, Channels, Service, Support, Marketing & Fulfilment

Day 1: 24 Jun 2014 (Tue) – continuedGroup DiscussionCBT Enabler: International Fast Shipping Carl Hemus

VP, Global Key Accts, DHL eComm

The Game Changing TrendOnline Retailing Best PracticesEmerging Successful

CBT: A Buyer’s Perspective EzrielRappoportCOO, MalionHoldings

A widely successful internet entrepreneur tells his journeyB2B operation – how to buy / sell, cross-border sourcingBrands, manufacturer relationships, closeoutsCross-border Partnerships & Trusts

Internet Supply Chain Financing KF ChengSr Director,DHgate

A new generation of financing fitting the SMEsTrends of Internet Financing in ChinaSample Cases of Implementation

Group Discussion

Day 2: 25 Jun 2014 (Wed)Grouping and Know Each OtherCBT: Online Brand Building Strategy Priscilla

DorresteijnGoogle

Find the markets & LocalizeCreate Awareness & Acquire CustomersTools for Insights

CBT: Internet Payment in e-Commerce Philip YenGM, Digital Global Center, MasterCard

Technology, Connections, Global ReachSecurity & ConvenienceFour-Party Payment System, Mobile PaymenteCommerce and PaymentConsumer Concerns in different Countries

Next 10 Years Outlook Diane WangFounder & CEO, DHgateVisits

Inwe Fashion – A manufacturer in knitwearDalang Knit Wear Trading Center – Wholesale Center

Day 3: 26 Jun 2014 (Thu)Visits

Sain Store – A Large e-Commerce Operation, started with 5 people and expanded into 150+ people in 3 yearsFlowerTree – A Small Simple e-Commerce Operation with only 3-4 peopleDHgate Dongguan Office – An e-Commerce Platform Operation

Local Tour / LeisureLakeside bicycle tour – light exercise, enjoy the sceneryLychee Plucking – seasonal fruitShopping – experiencing products in China

Day 4: 27 Jun 2014 (Fri)Hotel Check-outTransportation Arrangement

Gifts from DHgateEach participant will receive these 2 books published by DHgate:• Starter Guide for Foreign Trade e-Commerce• 50 FAQ for Foreign Trade e-Commerce

PARTICIPANTS QUOTES They Said …

CBET Attendee from the Philippines

“Most important though, were the tours to selected e-commerce sites, where we were able to interact with some of the owners. The experience would not have been complete without seeing first-hand these businesses coupled with your government’s support for e-commerce.”

- Teresa Custodio, Institute for Social Entrepreneurship in Asia

PARTICIPANTS QUOTES They Said …CBET Attendee from Indonesia

“Indonesia and China have a lot of things in common: big population, the cultures, the people and growth of economy. It’s surely a great opportunity for us to learn more on how Chinese cross-border e-commerce companies deliver a good business ….. CBET is very positive event. That should be held more often, so more people aware and have more knowledge of how to do cross-border e-commerce”

- Izmir Putra, COO of ukmmarket

PARTICIPANTS QUOTES They Said …

CBET Attendee from the Philippines

“I am writing to you to show that we are very serious in our intention to bring CBET to the Philippines offline and will support ABAC Philippines for the e-learning. Definitely, we will coordinate on our collaboration moving forward”

- Arlene Padua-Martinez, Managing Director of Post10 Worldwide Inc.

PARTICIPANTS FEEDBACK Stay Connected

Good Ratings (4.5 or higher out of 5.0):• Registration & Prior Communication• Pickup• Hotel & Venue Selection, No. of Days• Speakers, Topics, Duration• Helpful to Participants (4.7 out of 5.0)• Continue the Connection (4.9 out of 5.0)• Come Again to ABAC China events (4.9 out of 5.0)• Overall Satisfaction Score: 4.6 out of 5.0

SURVEY FEEDBACK Item Scores

• Quality of diversified speakers from different countries

• Topics & in-depth content• Interaction with people from different

countries, experience sharing• Learning & networking• Business opportunities & potential partners• Good diversified participants with experience

SURVEY FEEDBACK Like Most in CBET

• Setup e-Commerce, implement in own business, upgrade current business

• Follow up on ideas from CBET and people met• Share with company / management• Duplicate CBET in own economy, Share with other

SMEs• Learn more in CBT e-Commerce & apply• Sourcing partners from China

One of the quote:GET MY HUSBAND TO START AN E-COMMERCE SME

SURVEY FEEDBACK Next Step: Action

• Invaluable knowledge of CBET as a whole, good learning of business insights, good inspiration

• Potential great opportunities selling overseas online

• Knowledge in new business trends• Product sourcing• Supporting ecosystem for CBT e-Commerce• Friends & networking• Network with people internationally for learning

SURVEY FEEDBACK Key Take-Away

• CBET participants to meet once a year• Co-organize CBET in other economies• Continue to receive news on CBT e-Commerce, or

from APEC and ABAC• Continued networking with all participants,

through online forum or social networks• Continue support & assistance to attendees in e-

Commerce business• More ABAC China programs

SURVEY FEEDBACK Recommendations

About APEC & ABAC

APEC is the premier Asia-Pacific Economic Cooperation Forum. Its primarygoal is to support sustainable economic growth and prosperity in the Asia-Pacific region. The APEC Business Advisory Council (ABAC) was created by theAPEC Economic Leaders in November 1995 to provide advice on theimplementation of the Osaka Action Agenda and on other specific businesssector priorities, and to respond when the various APEC for a requestinformation about business-related issues or to provide the businessperspective on specific areas of cooperation.

APEC/ABAC recognizes that the key initiatives to help and support the SMEsare access to international market, access to finance, capacity building,innovation and entrepreneurship. In 2013, ABAC China shared the experiencein China how cross-border e-Commerce successful helped and support theSMEs and address their needs.

Today, more than 9 million SMEs are doing their business online in China, ande-Commerce has become the catalyst of economy in China, surpassing the USin 2013 and become the largest e-Commerce market in the world.

Our sincere thanks to the following sponsors, who are those whoreally made this program happened.

OrganizerABAC Chinawith support from DHgate

Event Website: http://cbet.abac-china.orgEnquiry: abac@dhgate.com

The CBET Team from DHgate

Yongjie ZhangKF ChengLaura ZhuIvy ZhangEric Wang

May SunLuyoo Wang

Sponsors