api sessions at ibm impact 2014, as of april 24

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List of sessions, labs and customer panels on API Economy and API Management from IMPACT 2014, as of April 24

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Page 1: API Sessions at IBM IMPACT 2014, as of April 24

GEN-3471: General Session: The New Composable Business General Session Mon Apr 28 ( 8:30 a.m. - 10:00 a.m. )

Hall B Technologies such as Cloud, Big Data, Social and Mobile are the catalysts for industry and business model

transformation, while opening doors to unprecedented levels of connectedness and engagement with people,

businesses and governments. A digital reinvention is underway, and companies must prepare for the radical

disruption ahead. The traditional approach to business processes, to applications, IT infrastructure, data and

even the workforce will no longer work. It isn't adaptive enough, it isn't secure enough and it sure isn?t fast

enough. A new approach is required that will rapidly connect components together. A "Composable Business" is

a building block approach that allows organizations to quickly overcome the challenges of a digital economy.

Hear from peers at the forefront of this shift and learn why the "Composable Business" will be the business of the

future, what benefits it will bring and how you can Be First to realize your full potential today.

Program: Conference Curriculum

Track: General Session

Audience: C Level Executive-All C-Level Executives, Line of Business Manager-All Line of Business Managers,

IT Executive-All IT Executives, IT Manager-All IT Managers, Line of Business Executive-All Line of Business

Executives

Speakers

Marie Wieck, IBM

Robert LeBlanc, IBM Corporation

Peter Aceto , ING

Robert Henrich, Daimler Mobility Services

Scott Rich, IBM Corporation

KEY-1955: Keynote: Compose Your Digital Enterprise with Flexible and Secure

Integration Keynote Mon Apr 28 ( 1:00 p.m. - 2:15 p.m. )

Palazzo G

New technologies based on the Internet of Things and the API Economy are creating unprecedented levels of

interconnectedness between people, processes, applications, and devices. These technologies are enabling new

business models based on digital reinvention using components that can be quickly pieced together. This

composable business brings unique challenges and opportunities around the need to securely and rapidly

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connect components in a flexible way. Hear from clients and IBM thought leaders on how to adopt flexible and

secure integration models to address these challenges and accelerate composable business transformation.

Program: Conference Curriculum

Track: Keynote

Audience: C Level Executive-All C-Level Executives

Speakers

Michael Curry, IBM

Don Boulia, IBM

Aarti Borkar, IBM

Phil Griffith, Johnson Controls, Inc

Helmuth Ritzer, Daimler Mobility Services

Adolfo Rodriguez, IBM

KEY-3121: Keynote: Cloud as a Growth Engine for Business Keynote Mon Apr 28 ( 1:00 p.m. - 2:15 p.m. )

Venetian E New disruptive technologies are pushing companies to rethink how they do business. Are you leveraging cloud

across your organization to gain a competitive edge? Join us for the Cloud Keynote to discover how business

leaders, IT leaders and developers are embracing cloud technology to promote innovation and drive business

growth. In this session, you will see cloud technology in action and hear first hand from your peers how they are

innovating faster, quickly building cloud applications and tapping into IBM Cloud to transform their businesses.

Program: Conference Curriculum

Track: Keynote

Audience: C Level Executive-All C-Level Executives

Speakers

Robert LeBlanc, IBM Corporation

Jerry Cuomo, IBM

Marie Wieck, IBM

Hari Krishna, IBM

IAG-1230: Reward - Wanted Alive: Your API Lecture Mon Apr 28 ( 2:30 p.m. - 3:30 p.m. )

Marcello 4402

There's a new integrator in town and it wants your application programming interface (API). Initiatives such as

ProjectVRM out of Berkeley Law and the Personal Data Ecosystem Consortium are working with developers and

projects to integrate everything from Internet of Things devices to quantified self to commercial transactions. T.

Rob Wyatt, widely known as the IBM WebSphere MQ Security Guy and also a Respect Network Founding

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Member, introduces some of the projects in this space, shows what they are doing today, and explains how

organizations can fit into this ecosystem. For those that thought APIs were just about mobile, this is a wake-up

call. Remember: If you don't build it, they won't come.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: C Level Executive-Chief Technology Officer, IT Executive-IT Strategy & Enterprise Arch, IT

Executive-Solution / Software Arch, IT Manager-All IT Managers, IT Professional-All IT Professionals

Speakers

Todd Wyatt, IoPT Consulting

IAG-1434: IBM API Management - Overview & What's New Lecture Mon Apr 28 ( 2:30 p.m. - 3:30 p.m. )

Palazzo G This session offers an overview of the IBM API Management solution and highlights the new and exciting

capabilities that are now available. IBM API Management allows users to create, secure, manage, and socialize

application programming interfaces (API), which are required for entry into the API economy, Internet of Things,

and mobile strategies.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: C Level Executive-Chief Information Officer, C Level Executive-Chief Technology Officer, IT

Executive-All IT Executives, IT Manager-All IT Managers, IT Professional-All IT Professionals

Speakers

Matthew Kelm, IBM

Sid Bhatia, IBM

INO-2569: Freedom to Innovate Through SOA & APIs Lecture Mon Apr 28 ( 4:00 p.m. - 5:00 p.m. )

Marcello 4405 Innovation is driving the need to be even more interconnected and to combine insight in new ways. Service

Oriented Architecture (SOA) design principles applied to business application programming interfaces (APIs)

give enterprises the freedom to innovate so that new applications can evolve at different speeds than the

services provided by existing systems of record. The new world of APIs and services entails a productivity boom

much greater than the web boom of the previous decade. Join this session to learn how to use SOA and APIs to

unleash innovation.

Program: Conference Curriculum

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Track: Integration

Sub-track: Innovating through SOA and APIs

Audience: Line of Business Executive-Marketing (and offer management)

Speakers

Claus Torp Jensen, IBM

IAG-1325: Roundtable: IBM API Management User Experience Design &

Feedback Customer Feedback Mon Apr 28 ( 5:15 p.m. - 6:15 p.m. )

Zeno 4701 The focus of this session is to solicit feedback on IBM API Management. The goal is to identify areas of the

product's capability and usability that would benefit from improvement or that have presented shortcomings. The

first half of the session focuses on feedback from customers on existing experiences. The second half explores

future designs.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: IT Professional-Integration Development

Speakers

Shane Claussen, IBM

Christopher Markes, IBM

IAG-1513: Panel Discussion: Enterprise API Strategies from Customers &

Implementors Panel Mon Apr 28 ( 5:15 p.m. - 6:15 p.m. )

Lido 3005 This session features customer panelists who have or are on the path to establishing API strategies for targeting

internal, external, or partner developer communities.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: IT Executive-All IT Executives, IT Executive-IT Strategy & Enterprise Arch, IT Manager-All IT

Managers, IT Professional-All IT Professionals, IT Professional-Solution / Software Arch

Speakers

Ren Srinivasan, Citi

Mehdi Medjaoui, WebShell.io

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Sid Bhatia, IBM

John Falkl, Haddon Hill Group Associates

Jack Hunt, Availity, Inc.

Justin Falciola, Humana

Tim Hundt, GE Capital

IAG-1339: API Management & Beyond: Introduction, Benefits, Use Cases &

Approach, & Reference Architecture Lecture Tue Apr 29 ( 10:30 a.m. - 11:30 a.m. )

Marcello 4402 This session introduces the application programming interface (API) economy and space, the relevant use

cases, benefits, and approaches to building an API management solution. Attend this session to learn about the

benefits of API management through real-world use cases and a methodical approach to building an API

management solution. Understand the roles, reference architecture, and stages of API development. Further,

learn from experts on how to create an API management solution from scratch. Understand the API solution

lifecycle, including analysis, infrastructure setup, API design, test, and development.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: IT Executive-All IT Executives

Speakers

Dinesh Shetty, IBM

Rachel Reinitz, IBM

BTA-1401: Capitalizing on the API Economy Lecture Tue Apr 29 ( 1:00 p.m. - 2:00 p.m. )

Lando 4201 A As part of Pitney Bowes' strategy to grow revenue across digital platforms, the company is using IBM API

Management on SoftLayer to advance its global information services network, which allows consumers to check-

in through their favorite mobile devices. For Pitney Bowes, this cloud-based approach exposes its solutions to an

extended ecosystem of innovators and developers. It also speeds the availability of new application

programming interface-based services to vast markets globally that was not possible before.

Program: Conference Curriculum

Track: Business + Technology Strategies = The art of the possible

Sub-track: Thinking Ahead

Audience: C Level Executive-Chief Information Officer, IT Executive-All IT Executives, Line of Business

Executive-All Line of Business Executives

Speakers

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Bob Evans, Pitney Bowes

Srikant Varadarajan, Pitney Bowes

IAG-1496: API Design Best Practices Lecture Tue Apr 29 ( 1:00 p.m. - 2:00 p.m. )

Marcello 4402 An application programming interface (API) is the user interface for a developer. Designing the right APIs in the

right way is key to a successful API management solution. Adopting best practices while designing APIs

becomes very important. Attend this session to understand all the aspects of RESTful API design. The session

covers all important concepts, including URI design, versioning, pragmatic, REST, caching, security, SSL and

error handling, an HTTP status codes. Learn from experts using a code walkthrough of a typical industry

example to better understand the best practices.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: IT Manager-Software Design & Development

Speakers

Alan Moore, IBM

Dinesh Shetty, IBM

IAG-2509: Business of Internal APIs, by Kin Lane, The API Evangelist Lecture Tue Apr 29 ( 1:00 p.m. - 2:00 p.m. )

Palazzo G The largest area of growth in the last couple years of APIs is internally within the enterprise. There are numerous

lessons that can be extracted from the world of public APIs, and applied internally within any company, helping

increase agility, efficiency, while also helping develop new business lines. When it comes to APIs, the secret to

success isn?t all about technology, and this session will help introduce you to the business of internal APIs,

extracted from the approach of leaders in the space. This session features Kin Lane, a leading API Evangelist.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: IT Professional-All IT Professionals

Speakers

Sid Bhatia, IBM

Kin Lane, Tech Gypsies, LLC

INO-2739: Differentiating Between Web APIs, SOA, & Integration - And Why It

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Matters to an Architecture Lecture Tue Apr 29 ( 1:00 p.m. - 2:00 p.m. )

Palazzo P There are many similarities between the design techniques for the new trend of web application programming

interfaces and those that have been maturing for many years for Service Oriented Architecture (SOA). Indeed

SOA could be seen as "just" an evolution of traditional integration, but that type of thinking was the beginning of

the end for many SOA initiatives. In this session, presenters focus on the differences - the things that make web

APIs unique from what came before and the differences in how they are designed and implemented. Also, in

recognition that almost no sizable enterprise is starting from scratch, presenters look at how existing integration

architectures should be evolved to accommodate these new requirements.

Program: Conference Curriculum

Track: Integration

Sub-track: Innovating through SOA and APIs

Audience: IT Professional-All IT Professionals

Speakers

Kim Clark, IBM

Brian Petrini, IBM

INO-2804: Cloud Integration Strategies: Delivering ROI that Extends Beyond

the Enterprise Lecture Tue Apr 29 ( 1:00 p.m. - 2:00 p.m. )

Delfino 4105 Today's businesses rely on a diverse set of technologies, spanning everything from enterprise systems and

packaged applications to cloud-based services. Effective integration strategies are critical. Rapidly and securely

integrating mobile and web applications with enterprise applications, application programming interfaces,

services, and data within the enterprise and in the cloud requires a best-in-class open cloud architecture (OCA).

The Internet of Things demands the connection of millions of endpoints in the cloud, which requires a best-in-

class open mobile strategy that aligns to this same OCA. Join Dr. Angel Diaz, Vice President of IBM Open

Technology & Performance Solutions, and Gerry Cuomo, IBM WebSphere CTO & IBM Fellow, as they outline

the best-in-class cloud integration strategy to empower today's organizations. This discussion lays out a

roadmap to harness the latest open technology innovations being delivered by today's open cloud communities,

like OpenStack.

Program: Conference Curriculum

Track: Integration

Sub-track: Innovating through SOA and APIs

Audience: C Level Executive-All C-Level Executives, IT Executive-All IT Executives, IT Manager-All IT

Managers, IT Professional-All IT Professionals

Speakers

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Angel Diaz, IBM

Jerry Cuomo, IBM

IAG-1398: From Mobile to API: What Are the Security Implications (Part 1)

Lecture Tue Apr 29 ( 2:15 p.m. - 3:15 p.m. )

Marcello 4501 B In this session, presenters cover the security implications of deploying a mobile application and accessing a web

application programming interface (API) that resides on a cloud. Presenters discuss the overall security

implications for an application running on a mobile device and accessing information in a cloud through an

exposed API. This is the first part of this session, which follows the journey of the mobile application to the DMZ.

The second part picks up the story from the DMZ to the cloud.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: IT Professional-All IT Professionals

Speakers

Raj Balasubramanian, IBM

Ozair Sheikh, IBM

IAG-1517: Extending Enterprise Integration with IBM API Management Lecture Tue Apr 29 ( 2:15 p.m. - 3:15 p.m. )

Palazzo G Application programming interface (API) management provides a new way of reaching external developer

communities, but it also provides an opportunity to integrate in new ways with internal developers. In this

session, presenters explore how existing integration services provided using IBM WebSphere Message Broker,

IBM WebSphere DataPower, and IBM WebSphere Service Registry and Repository can be easily turned into API

resources exposed to and exploited by internal and external developers to provide new and innovative

applications.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: IT Professional-IT Asset Management, IT Professional-IT Opns Mgmt. / System Admin., IT

Professional-IT Strategy & Enterprise Arch, IT Professional-Integration Development

Speakers

Ian Heritage, IBM

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IAG-1487: From Mobile to API: What Are the Security Implications (Part 2)

Lecture Tue Apr 29 ( 3:45 p.m. - 4:45 p.m. )

Marcello 4501 B In this session, presenters cover the security implications of deploying a mobile application and accessing a web

application programming interface (API) that resides on a cloud. Presenters discuss the overall security

implications for an application running on a mobile device and accessing information in a cloud through an

exposed API. This is the second part of this session, which follows the journey of the mobile application from the

DMZ to the cloud, through a web API.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: IT Manager-All IT Managers

Speakers

Dinesh Shetty, IBM

Shiu Fun Poon, IBM

IAG-1624: Hands-on Lab: Exposing a RESTful API with the IBM API

Management Solution Lab Tue Apr 29 ( 3:45 p.m. - 6:00 p.m. )

Murano 3303 Exposing and managing RESTful application programming interfaces (APIs) has become an important method

for organizations to differentiate themselves from the competition and extend their reach to new customers and

business partners. In this lab, attendees see how easy it is to define, assemble, test, secure, version, and

socialize an API with the IBM API Management solution. Participants also see how to monitor the API and gather

business analytics associated with the API.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: IT Professional-IT Asset Management, IT Professional-IT Opns Mgmt. / System Admin., IT

Professional-IT Strategy & Enterprise Arch, IT Professional-Integration Development

Speakers

Ian Heritage, IBM

Katherine Sanders, IBM

ICU-1890: Explore API Economy Through Joint Lab Building the Largest

Internet of Vehicles Platform in China Lecture

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Tue Apr 29 ( 3:45 p.m. - 4:45 p.m. )

Marcello 4401 A TransWiseway, the leading transportation services provider, is building the largest internet of vehicles platform in

China to provide value-added services. With the API economy trend, it is pursuing a billion dollars in service

revenue per year. But the legacy infrastructure built with open source has its limitation in scalability, flexibility,

and throughput to support new service deployment and millions of connections. IBM and TransWiseway set up

the Joint Innovation Lab for joint solutions, which aims to improve the user stickiness with mobile applications

based on IBM Worklight, support connectivity with more than five million vehicles via IBM MessageSight

appliance, and enable the open platform with IBM API Management. The new commercial platform is now being

built to provide value-added services with a time-to-market benefit. In this session, presenters discuss the joint

platform architecture and best practices using IBM Worklight, IBM MessageSight, and IBM API Management.

Program: Conference Curriculum

Track: Integration

Sub-track: Client Use Cases: Integration in Action

Audience: C Level Executive-Chief Technology Officer, IT Executive-All IT Executives, IT Executive-Solution /

Software Arch, IT Professional-All IT Professionals

Speakers

DaoSheng Hu, TransWiseway

TieBao Ma, IBM

CFD-2222: An Overview of IBM Cloud Integration Lecture Tue Apr 29 ( 5:00 p.m. - 6:00 p.m. )

Delfino 4003 Explore the creation of a cloud-resident application that can securely leverage services and data on-premise and

in other software-as-as-service clouds. IBM's cloud integration offerings include traditional on-premise, cloud,

mobile, application programming interfaces (APIs), and the Internet of Things. This session details the breadth of

IBM?s solutions and walks through typical customer use cases. From connecting to cloud and mobile

applications, ensuring a secure gateway service exists, building and deploying integration services, and exposing

services as APIs for use within the enterprise, the session covers the soup-to-nuts integration experience.

Presenters also talk about this cloud integration functionality as part of the IBM BlueMix platform.

Program: Conference Curriculum

Track: Cloud

Sub-track: Cloud Fundamentals

Audience: Line of Business Professional-All Line of Business Professionals, IT Executive-All IT Executives, IT

Manager-All IT Managers, IT Professional-All IT Professionals

Speakers

Adolfo Rodriguez, IBM

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IAG-1325: Roundtable: IBM API Management User Experience Design &

Feedback Customer Feedback Tue Apr 29 ( 5:00 p.m. - 6:00 p.m. )

Zeno 4701 The focus of this session is to solicit feedback on IBM API Management. The goal is to identify areas of the

product's capability and usability that would benefit from improvement or that have presented shortcomings. The

first half of the session focuses on feedback from customers on existing experiences. The second half explores

future designs.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: IT Professional-Integration Development

Speakers

Shane Claussen, IBM

Christopher Markes, IBM

GEN-3473: General Session: The Way Forward General Session Wed Apr 30 ( 8:30 a.m. - 10:00 a.m. )

Hall B Be First to hear the most forward thinking leaders in technology and entertainment! You will learn the importance

of embracing the ecosystem of everything and how secure and flexible integration models enable the digital

reinvention required to be first in a rapidly changing marketplace. Hear from thought leaders on how they have

transformed their companies and processes and familiarize yourself with the latest tools and technologies to

begin your journey toward becoming a "Composable Business". Don?t miss our special guest speaker Kevin

Spacey! A two-time Academy Award® winner, Spacey is executive producer and star of the critically-acclaimed

series "House of Cards", artistic director at the Old Vic Theatre in London, and is self-distributing the new

documentary "NOW - In the Wings on a World Stage" May 2nd. Hear his riveting story about the transformation

of the television industry and why he's passionate about giving audiences and consumers what they want, when

they want it.

Program: Conference Curriculum

Track: General Session

Audience: C Level Executive-All C-Level Executives, IT Executive-All IT Executives, IT Manager-All IT

Managers, IT Professional-All IT Professionals, Line of Business Executive-All Line of Business Executives

Speakers

Michael Curry, IBM

Harish Grama, IBM

Jerry Cuomo, IBM

Lance Donny, OnFarm

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Mychelle Mollot, IBM

James Fairweather, Pitney Bowes

IAG-1501: API Lifecycle Management: Integrating IBM WebSphere Service

Registry and Repository & API Management Lecture Wed Apr 30 ( 10:30 a.m. - 11:30 a.m. )

Marcello 4402 Considering augmenting existing service governance and lifecycle management capabilities to include externally

facing web application programming interfaces (APIs)? Wondering how to leverage existing service lifecycle

capabilities in IBM WebSphere Service Registry and Repository? Attend this session to understand the potential

linkages between service governance, service management, and API management. Join John Falkl, General

Manager, IBM Technology Strategy, and Phill Schaadt, Founder and CTO of Haddon Hill group (an IBM premier

business partner), as they provide insights on this topic.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: C Level Executive-Chief Information Officer, IT Executive-All IT Executives, IT Executive-Solution /

Software Arch, IT Manager-IT Strategy & Enterprise Arch

Speakers

John Falkl, Haddon Hill Group Associates

IAG-3236: API First Mobile Strategy Lecture Wed Apr 30 ( 10:30 a.m. - 11:30 a.m. )

Palazzo G How should teams build their first mobile applications with the ability to scale time, money, and infrastructure to

build second, third, and fourth mobile applications? How can they move from a mobile application to the

application programming interface (API) economy? This session discusses the recommended practice for

building mobile with an API-first approach where security and scalability are key.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: IT Professional-All IT Professionals

Speakers

Ozair Sheikh, IBM

Nitin Gaur, IBM

Matthew Kelm, IBM

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ICU-2165: Enabling IBM API Management at WestJet Airlines Lecture Wed Apr 30 ( 10:30 a.m. - 11:30 a.m. )

Lando 4305 Delivering on dynamic business requirements is complex. In order to address this complexity, WestJet Airlines is

embracing the capabilities of the IBM API Management solution. Presenters show how elements of WestJet

Airlines' strategy and dynamic business requirements are implemented using IBM API Management. Examples

of benefits include separating functionality based on business-to-business requirements, applying federated

authentication beyond internal consumption, allowing concurrent internal and external development from a

documented single source, identifying where it makes the most sense for processing power to be focused, and

providing a simplified network that makes support and maintenance easier. The presentation discusses specific

features of the product and how WestJet Airlines is using them to provide substantial business value.

Program: Conference Curriculum

Track: Integration

Sub-track: Client Use Cases: Integration in Action

Audience: C Level Executive-Chief Information Officer, C Level Executive-Chief Operating Officer, C Level

Executive-Chief Security Officer

Speakers

Kevin Minshull, WestJet Airlines

Erik Hope, WestJet Airlines

IAG-1325: Roundtable: IBM API Management User Experience Design &

Feedback Customer Feedback Wed Apr 30 ( 1:00 p.m. - 2:00 p.m. )

Zeno 4701 The focus of this session is to solicit feedback on IBM API Management. The goal is to identify areas of the

product's capability and usability that would benefit from improvement or that have presented shortcomings. The

first half of the session focuses on feedback from customers on existing experiences. The second half explores

future designs.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: IT Professional-Integration Development

Speakers

Shane Claussen, IBM

Christopher Markes, IBM

IAG-1435: Defining a Business Strategy for APIs Lecture

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Wed Apr 30 ( 1:00 p.m. - 2:00 p.m. )

Marcello 4402 Application programming interfaces (APIs) are the fastest growing business channel. By then end of 2014, 75

percent of Fortune 2000 companies will have an external API, and 50 percent of business-to-business

transaction will take place over APIs. This session lays out the landscape of the API economy and covers the

key aspects of defining an API business strategy.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: C Level Executive-All C-Level Executives

Speakers

Sid Bhatia, IBM

Mehdi Medjaoui, WebShell.io

IAG-2803: Skyrocketing Growth Through APIs: How to think like a startup and

scale like an enterprise Lecture Wed Apr 30 ( 2:15 p.m. - 3:15 p.m. )

Marcello 4501 B Through practical business cases and success stories we will present how enterprises coming from the most

traditional fields use private APIs and technologies such as cloud and data to reenergize their business and

invent new business models. We will cover the operational requirements, the API product management and

marketing strategy, the API management lifecycle and an innovative methodology to create developer

ecosystems.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: C Level Executive-All C-Level Executives

Speakers

Jason Wolenik, Fabernovel Inc

ICU-1604: Pitney Bowes API Management Journey Update - Lessons Learned

Lecture Wed Apr 30 ( 2:15 p.m. - 3:15 p.m. )

Palazzo E

At IBM Pulse, Pitney Bowes announced its application programming interface (API) management strategy and

strategic partnership with IBM. This session offers a recap of the strategy, an update on where the company is in

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its journey, where it is going in the future, and most importantly, the top lessons learned for establishing a

technical API strategy.

Program: Conference Curriculum

Track: Integration

Sub-track: Client Use Cases: Integration in Action

Audience: IT Manager-All IT Managers, IT Professional-All IT Professionals

Speakers

Srikant Varadarajan, Pitney Bowes

IAG-1722: Policy-driven API Assembly & Control with IBM API Management

Lecture Wed Apr 30 ( 3:45 p.m. - 4:45 p.m. )

Marcello 4501 B When exposing and managing an application programming interface (API), the internal service/s that are used to

construct and assemble the API may not be suitable to be exposed exactly as-is. This presentation describes

and demonstrates how to easily define an API by assembling existing services and applying transformation logic

to those existing services through configuration rather than coding. It demonstrates how policies can be applied

to APIs such that certain actions will be taken in specific conditions as defined by the policy ? for example, quota

limits and redaction policies. The presentation also demonstrates how custom policies can be written to achieve

specific endpoint routing requirements of the backend service/s.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: IT Professional-IT Asset Management, IT Professional-IT Opns Mgmt. / System Admin., IT

Professional-IT Strategy & Enterprise Arch, IT Professional-Integration Development

Speakers

Ian Heritage, IBM

William Da Palma, IBM

BTA-1504: The API Economy: How to Identify & Exploit Opportunities for

Monetizing Business Assets Lecture Wed Apr 30 ( 5:00 p.m. - 6:00 p.m. )

Lido 3101 B

The world of application programming interfaces (APIs) is exploding. A competitive advantage is being taken by

companies that understand the value of their business capabilities and how to properly market and expose them.

Come listen to John Falkl of Haddon Hill, an IBM premier business partner, discuss its solution-based focus on

how to enable an API management capability to exploit opportunities in the API economy. The presenter covers

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what the API economy is, what API management is, how to identify opportunities for exposing high-value

business functionality, different business models for APIs, and potential pitfalls to avoid.

Program: Conference Curriculum

Track: Business + Technology Strategies = The art of the possible

Sub-track: Thinking Ahead

Audience: C Level Executive-All C-Level Executives, IT Executive-All IT Executives, IT Manager-All IT

Managers, Line of Business Executive-All Line of Business Executives

Speakers

John Falkl, Haddon Hill Group Associates

ACI-1630: Got CICS? Enter the API Economy with IBM API Management

Lecture Thu May 1 ( 9:00 a.m. - 10:00 a.m. )

Delfino 4003 In this session, see how to take a CICS application and expose it in the application programming interface (API)

Economy. Presenters provide a use case from General Insurance and demonstrate how to create the APIs and

expose them through IBM API Management to several developer communities. In addition, presenters show an

internal API developer implement a mobile application using these APIs through IBM WorkLight.

Program: Conference Curriculum

Track: Application Infrastructure

Sub-track: Customer Information Control System (CICS)

Audience: IT Manager-All IT Managers, IT Professional-All IT Professionals

Speakers

Ian Shore, IBM

Ian Heritage, IBM

IAG-1434: IBM API Management - Overview & What's New Lecture Thu May 1 ( 9:00 a.m. - 10:00 a.m. )

Palazzo G This session offers an overview of the IBM API Management solution and highlights the new and exciting

capabilities that are now available. IBM API Management allows users to create, secure, manage, and socialize

application programming interfaces (API), which are required for entry into the API economy, Internet of Things,

and mobile strategies.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

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Audience: C Level Executive-Chief Information Officer, C Level Executive-Chief Technology Officer, IT

Executive-All IT Executives, IT Manager-All IT Managers, IT Professional-All IT Professionals

Speakers

Matthew Kelm, IBM

Sid Bhatia, IBM

IAG-2356: Banking on APIs Lecture Thu May 1 ( 10:30 a.m. - 11:30 a.m. )

Marcello 4402 Application programming interfaces (APIs) are proving to be the channel for new business opportunities and

innovation. This session addresses the need for banks and other financial institutions to expose open APIs to

reach customers and partners, as well as allow banks to engage with their clientele. Using examples, this

session shows how banks can gradually embark on their API journey and how financial institutions can bank on

APIs to create new distribution channels and generate new revenue sources through strong API economy.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: Line of Business Manager-All Line of Business Managers, Line of Business Professional-All Line of

Business Professionals, IT Executive-All IT Executives, Line of Business Executive-All Line of Business

Executives

Speakers

Pramodh Vallanur, IM

IAG-2913: API Management V3 Technical Overview & Deep Dive Lecture Thu May 1 ( 10:30 a.m. - 11:30 a.m. )

Marcello 4501 B In this session, presenters provide in-depth technical information about the IBM API Management platform. They

focus specifically on the V3 features and capabilities.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: C Level Executive-Chief Technology Officer

Speakers

Shane Claussen, IBM

Christopher Markes, IBM

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INO-2569: Freedom to Innovate Through SOA & APIs Lecture Thu May 1 ( 10:30 a.m. - 11:30 a.m. )

Lando 4203 Innovation is driving the need to be even more interconnected and to combine insight in new ways. Service

Oriented Architecture (SOA) design principles applied to business application programming interfaces (APIs)

give enterprises the freedom to innovate so that new applications can evolve at different speeds than the

services provided by existing systems of record. The new world of APIs and services entails a productivity boom

much greater than the web boom of the previous decade. Join this session to learn how to use SOA and APIs to

unleash innovation.

Program: Conference Curriculum

Track: Integration

Sub-track: Innovating through SOA and APIs

Audience: Line of Business Executive-Marketing (and offer management)

Speakers

Claus Torp Jensen, IBM

IAG-1080: Extending an Existing IBM WebSphere DataPower Return on

Investment with IBM API Management Lecture Thu May 1 ( 1:00 p.m. - 2:00 p.m. )

Marcello 4501 B Already own IBM WebSphere DataPower appliances? Want to get more return on investments? This session

explains how organizations can to take full advantage of the benefits of application programming interfaces to

increase their business presence, extend their corporate assets, and bring in more revenue - while at the same

time maximizing the effectiveness of their IBM WebSphere DataPower investments. Attendees learn about the

core components of IBM API Management and how these tools will extend their business and provide

introspection on how their new strategy is progressing. Also, see the various models of how to extend

investments and how to present these efficiencies to IT and business management.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: Line of Business Manager-All Line of Business Managers, Line of Business Professional-All Line of

Business Professionals, IT Executive-Software Design & Development, IT Executive-Solution / Software Arch, IT

Manager-All IT Managers

Speakers

bryon kataoka, iSOA Group

Jeff Sinason, IBM

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IAG-1629: Hands-on Lab: API Management Meets Service Management -

Exposing a SOAP API with IBM API Management Lab Thu May 1 ( 1:00 p.m. - 3:15 p.m. )

Murano 3303 In this lab, attendees learn how to expose SOAP-based services in the IBM API Management solution for

runtime enforcement. They see how to test the service from within the IBM API Management user interface; add

security, routing policies, and entitlement checking; and socialize the API in the developer portal. See how a

governed SOAP service can be discovered from IBM WebSphere Service Registry & Repository and exposed in

the IBM API Management solution.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: IT Professional-IT Asset Management, IT Professional-IT Opns Mgmt. / System Admin., IT

Professional-IT Strategy & Enterprise Arch, IT Professional-Integration Development

Speakers

Ian Heritage, IBM

Katherine Sanders, IBM

IAG-2913: API Management V3 Technical Overview & Deep Dive Lecture Thu May 1 ( 1:00 p.m. - 2:00 p.m. )

Palazzo G In this session, presenters provide in-depth technical information about the IBM API Management platform. They

focus specifically on the V3 features and capabilities.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: C Level Executive-Chief Technology Officer

Speakers

Shane Claussen, IBM

Christopher Markes, IBM

IAG-1494: IBM API Management Best Practices: Setup, API Design, &

Deployment Lecture Thu May 1 ( 2:15 p.m. - 3:15 p.m. )

Marcello 4501 B

This session is a deep dive technical session that focuses on best practices using IBM API Management.

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Presenters discuss all aspects of the application programming interface development lifecycle, including best

practices for infrastructure set-up, analysis and design, security, versioning and change management, and

analytics and deployment. Hear from experts on the effective methods to build and deploy a robust and stable

environment.

Program: Conference Curriculum

Track: Integration

Sub-track: APIs and Gateway

Audience: IT Executive-All IT Executives

Speakers

Alan Moore, IBM

Dinesh Shetty, IBM

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