ibm redguide api economy

IBM Red Guide – Power of the API Economy - © 2014 IBM Corporation

IBM Red Guide – Power of the API Economy

API Economy

Kerrie Holley, IBM Fellow

IBM Research

IBM Red Guide – Power of the API Economy - © 2014 IBM Corporation 2

Discussion Items

Why an IBM Red Guide?

Key Messages Content of the Red Guide

Conclusions


Why an IBM Red Guide on the API Economy?

• There is a new era, 4th era of IT, upon us which is disrupting industries:

• Just as the cloud has changed IT consumption, the API Economy is changing consumption and delivery of business services

• Heavy focus on API Economy around integration, API management, and cloud and less focus on API Economy as fuel for disruption, re-imagining business processes, and competing in the new digital era

• IBM’s API Red Guide focuses on the business advantages of the API economy


Major waves of technology – 4th era of IT

Back OfficeComputing

Client Server PC - 1981

World Wide Web and eBusiness

Confluence of Social Mobile Cloud Analytics / Big Data

90’s80’s60’s We are here


Mega trends

4th Era of IT

Mobile - Social – Cloud - Analytics / Big Data

Increasing Complexity / Yet More

Fast Pace

Contextual Overload

Growing Scale / Lower Barrier of Entry


Discussion Items



Conclusions


Enterprise value is coming from the extension of IT beyond the enterprise … this is the New Era

For most major market companies, many mission critical applications have reached the point of diminishing return in their ability to affect customer acquisition, reduce customer churn or improve brand loyalty and don’t reflect the vast majority of IT spend

Vast majority of IT dollars spent on applications is at the edge of the enterprise, where technology meets consumers, engaging systems or Apps

APIs are key to accelerating value, volume and adoption by enabling open platforms for innovation and competition.

Companies are adopting the API economy to make adoption of their value propositions incredibly simple

Key Messages

IBM Redguide: Power of the API Economyhttp://www.redbooks.ibm.com/abstracts/redp5096.html?Open

http://www.redbooks.ibm.com/abstracts/redp5096.html?Open


There are several reasons companies are embracing and leveraging the API economy:

–Enable simultaneous launch of new services and products across multiple channels.

–Desire to monetize the rich set of assets and data owned by their company.

–Distributing content to users in a more flexible manner (beyond a website or RSS feed) under criteria that the company can control (when, how, what)

–Reduce /eliminate duplicative development efforts – across multiple apps and multiple platforms.

–Enable IT legacy transformation.

–Re-imagine business processes

Key Messages



Discussion Items



Conclusions


API Economy – Why Does it Matter

Lifecycle of the API Economy

Emergence of purpose driven platforms

Business agility and innovation with SOA and APIs

API adoption models

Conclusion

Content of the Red Guide



Companies seek to be essential, what better example of achieving that goal than when your core, franchise product is a verb used in all forms of media and conversation to describe searching the Web?

Companies that are essential have a business purpose driven platform with many or all of the following attributes:o Engaging customer experienceo Proprietary storefront and often a marketplaceo Platform SDK for developers along with developer portal o Promotes eco system of partners and developers using partner & public APIso Recognizes that traditional channels cannot reach long tail – encourage co-innovation o Privately labeled seamlessly integrated front end for any device or Internet thingo Platform is a strategic control point and source of innovation o Enterprise App store for easy access to business services

Rise of Business Purpose Driven Platforms


The API Economy

External EcosystemExternal

Ecosystem

Marketplace

Marketplace

SolutionsAppAppAppApp

APIAPI

Softwareas a

Service

Softwareas a

Service

Platform as aService

Platform as aService

API EconomyAPI Economy

APIAPI

analyticsanalytics

APIAPI

Infrastructure as a Service

Infrastructure as a Service

commercecommerce

APIAPIservicesservices

APIAPI

Cloud Operating Environment

Cloud Operating Environment

Traditional

Middleware-based

Workloads

Traditional

Middleware-based

Workloads

Services & Composition PatternsServices & Composition Patterns

API & Integration Services

API-accessible business services made available to third-party innovators composing solutions


New models of product and service innovation emerging

New Modes of EngagementSystems of Record

Data & Transaction Integrity

Smarter and Mobile Things

• Data & Transactions

• App Infrastructure

• Virtualized Resources

• Expanding Interface Modalities

• Big Data and Analytics

• Social Networking

Next Generation

Architecture


Discussion Items



Conclusions


Final version of redguide will be published in January 2015, please review, RATE and comment

Post to my Facebook Page or tweet (see next page) or email me your thoughts, real world experiences, etc.

Planned book titled, “Title: The Power of the API Economy, Sub Title: Rethinking Disruption and Becoming a Digital Business, ISBN: 0134136969 / 9780134136967, send me your thoughts on any content which would make such a book a valuable part of your reading list

Conclusions



Thoughts?

Kerrie holley ; [email protected]

twitter.com/kerrieh

http://www.facebook.com/KerrieHolleyIBM

http://www-03.ibm.com/developerworks/blogs/page/ClientSOA


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