api? wtf!
DESCRIPTION
The way search engines work over the last decade has changed, as they begin customising the way results are presented and refined based on the context or topic of that search. Ever more are searchers being given a direct answer without landing on a website. This will mean that businesses thinking about SEO need to be thinking about the future and how to position themselves.TRANSCRIPT
Tom AnthonySep 2012
API? WTF?
@TomAnthonySEO
Application Programming Interface
@TomAnthonySEO
Application Programming Interface
@TomAnthonySEO
Why should I care?
@TomAnthonySEO
Why should I care?
Over the next 10 years a majority of users will stop visiting websites.
@TomAnthonySEO
Tom AnthonySEO Consultant
Distilled
@TomAnthonySEO
@TomAnthonySEO
• looks?
• is consumed?
• is searched?
The ‘Web’. How it:
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How the web looks.
@TomAnthonySEO
20 years ago
@TomAnthonySEO
15 years ago
@TomAnthonySEO
10 years ago
@TomAnthonySEO
@TomAnthonySEO
How the webis consumed.
@TomAnthonySEO
20 years ago
@TomAnthonySEO
10 years ago
@TomAnthonySEO
@TomAnthonySEO
How the webis searched.
@TomAnthonySEO
20 years ago:
Bookmarks.Magazines!People!!
No real search.
@TomAnthonySEO
The search process over last 10-15 years:
General
Specific
@TomAnthonySEO
Step 1:
A generic search engine.
@TomAnthonySEO
Step 2:
Context specific
search via site’s search
engine.
@TomAnthonySEO
A shift in how the ‘web’
is searched...
@TomAnthonySEO
What does this have to do with APIs?
Errr... Tom....
In fact, what is an API?
@TomAnthonySEO
I’m looking for something with this attribute.
@TomAnthonySEO
I’m looking for books by Stephen
King.
@TomAnthonySEO
@TomAnthonySEO
I’m looking for a Hip Hop song from
the 90s.
@TomAnthonySEO
@TomAnthonySEO
I’m looking for nearby tweets about
#BrightonSEO.
@TomAnthonySEO
@TomAnthonySEO
I’m looking for a hotel in London.
@TomAnthonySEO
@TomAnthonySEO
I’m looking for books by Stephen King.
I’m looking for a hotel in London.
I’m looking for a Hip Hop song from the 90s.
I’m looking for nearby tweets.
attributetype of object
@TomAnthonySEO
Database(products / businesses /
songs ....)
Customer
@TomAnthonySEO
Database(products / businesses /
songs ....)
Call Center
Website
Customer
@TomAnthonySEO
Database(products / businesses /
songs ....)
Call Center
Website
Customer
API
@TomAnthonySEO
The search process over last 10-15 years:
General
Specific
@TomAnthonySEO
The new search process:
Specific
@TomAnthonySEO
Putting it all together.
?
@TomAnthonySEO
In the next 5 years we’ll see the decline of ‘web pages’.
@TomAnthonySEO
@TomAnthonySEO
@TomAnthonySEO
@TomAnthonySEO
@TomAnthonySEO
@TomAnthonySEO
@TomAnthonySEO
Database(products / businesses /
songs ....)
Call Center
Website
Customer
API
@TomAnthonySEO
How do you do SEO for APIs?
No idea.
@TomAnthonySEO
Thanks.
Questions?