UNIVERSITI MALAYSIA SABAHFUNDAMENTALS OF ENTREPRENEURIAL ACCULTURATION (UW00302)

COURSE DESCRIPTIONThis course provides students with the entrepreneurship knowledge, comprising method of recognizing self potential in implementing entrepreneurial activities, as well as the exposure to the basic management skills required for operating a business enterprise.

LEARNING OUTCOMES Upon completion of this course, students are able to:

a) Understand the basic knowledge in entrepreneurship. b) Generate viable business idea with team members. c) Prepare a feasible business proposal with team members. d) Demonstrate the various skills of managing a stall or organising an event with team

members.

COURSE MATERIALTam, Yin Ling Adeline, Chiew, Tung Moi, Chang, Mui Ling Dyana, Boniface,

Bonaventure dan Mansur, Tola (2014) Asas Keusahawanan, edisi ke-2, Kuala Lumpur: Penerbit Multimedia.

Sodri Arifin, Ismail Ab. Wahab & Zarida Hambali (2013), Fundamental of Entrepreneurship, Shah Alam: Oxford Fajar.

Kementerian Pengajian Tinggi, Majlis Keusahawanan Mahasiswa, MAKMUM, dan Institusi Pengajian Tinggi Awam. (2007). Asas Pembudayaan Keusahawanan, Malaysia: Penerbit Universiti Utara Malaysia.

______, (2008), Money Sense/Celik Wang, Agensi Kaunseling dan Pengurusan Kredit.Barringer, B.R. & Ireland, R. D. (2012), Entrepreneurship: Successfully Launching New

Ventures. New Jersey: Pearson Prentice Hall.Hisrich, R.D., Peters, M.P. & Shepherd, D.A. (2008). Entrepreneurship, 8th Edition,

Singapore: McGraw Hill.Rosli Mahmood et al., (2010), Prinsip-prinsip Keusahawanan. Malaysia: Thomson

Learning.

Openlearning website for e-learning:https://www.openlearning.com/courses/introductiontoentrepreneurship/Home

ASSESSMENTITEM ASSESSMENT TASK LENGTH WEIGHTING

1 Written test 1 hour 20%50%2 Group assignment

(business proposal)15~ 20 Pages 30%

3 Practicum project (Expo) 1 day 20%

50%4 Practicum Presentation 25 minutes 20%5 Participation/

consultationse-learning,

consultation10%

Total 100%

IMPORTANT NOTES 1. All the test and assignments/report/presentation are compulsory for all the students,

otherwise you will get an “E” (fail) at the end of the course.2. All the assignments and report must be submitted before deadline. Submission deadlines

will be strictly enforced. Assessment items must be received by the due date and time. Extensions will only be granted on medical or compassionate grounds and will not be granted because of work or other commitments.

3. Attendance percentage must achieve 100% (must submit an official letter and MC to be excused).

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4. It is compulsory for all students to submit the online course (PK07) feedback by week-12.

CONTENT SUMMARY

WEEK UNITS NOTE / ASSIGNMENT1 MODULE 1: ENCOURAGING THE

ENTREPRENEURSHIP CULTURE

UNIT 1: CONCEPT AND DEVELOPMENT OF ENTREPRENEURSHIP (E-LEARNING)

1.First week initial briefing -SMART2UMS (password uw00302)

2.Notification of due date for submitting assignments- by lecturer

3.Notification of the date of written test- week 144. Video presentation- Activity 2, Topic 1,

Openlearning web. (Write down your comments in …… )

5. Answer Personal Entrepreneurial Competencies assessment from (Tam, et al. (2014) Asas Keusahawanan, pg 25)

2 UNIT 2: CREATIVITY AND INNOVATION IN ENTREPRENEURSHIP (E-LEARNING)

UNIT 3: BUSINESS OPPORTUNITY (E-LEARNING)

1. Answer Quiz Activity 1, Topic 2, & Activity 1, Topic 3, in Openlearning web.

2. Video presentation- 2.1 Tesco Homeplus Virtual Subway Store in South Korea (Link & Questions in the Smart2UMS. Write down your answers in …… )

3 UNIT 4: FEASIBILITY ANALYSIS & COMPETITORS ANALYSIS

MODULE 2: BUSINESS PROPOSAL

UNIT 5: BUSINESS PROPOSAL GUIDELINE

1. Group discussion for Business Opportunity – generate 2 or more ideas for business during expo.

2. Discuss Case Study 2.1: Dippin’ Dots ice cream (pg.62)

4 UNIT 6: MANAGEMENT

UNIT 7: MARKETING

1. Group presentation for Business Opportunity (using PowerPoint)

2. Video presentation- 7.1 Mama Kuih & Video presentation 7.2 Get Malaysia Business Online Case study in lecture

5 UNIT 8: OPERATION MANAGEMENT

UNIT 9: FINANCE & ACCOUNT MANAGEMENT

1. Group presentation for Business Opportunity

6 UNIT 10: RISK MANAGEMENT

UNIT 11: ENTREPRENEURSHIP ETHICS

1. Discuss the Case Study 10.1 : Sanlu Group Co. (pg. 251) (Write down your answers in …… )

7 UNIT 12: BUSINESS LEGAL FORMS & SUPPORT SYSTEM (E-LEARNING)

1. Answer Quiz Activity 1, Topic 4.1 in Openlearning web.

2. Discuss Case Study 9.1: Setting Up An Successful business (pg.233) (Write down your answers in…… )

8 UNIT 13: PERSONAL FINANCE

Reference book: CELIK WANG/MONEY SENSE, AKPK

1. Dateline for submission of business proposal or event management proposal: 4.00pm, 30/10/2015 (FRIDAY).2. Business proposal or event proposal to be submitted to lecturer in hard copy and soft copy (CD).

9-10 MODULE 3: ENTREPRENEURSHIP PRACTICUM

Will be decentralized by respective schools. Students are required to choose 1 from 2 forms of assignment below:-

1. The practice of selling directly

1. Week 9 classroom guide for expo preparation Week 10 EVENT DAY (EXPO APK)2. Practicum report submission dateline: three (3) days

after your Expo day (Please refer to Smart2UMS for more information), submit to respective lecturer (hard copy and soft copy).

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2. Event Management, e.g. Seminar, Forum, Dialog, etc

11-13 MODULE 4: PRESENTATION & EVALUATION

1. Presentation of report using PowerPoint, time and venue of presentation to be arranged by respective supervisor or lecturer.

14 WRITTEN TEST

1) Written Test (Week 14th)- Multiple choice questions that cover all material presented in lectures and the text, up to week 13.

2) Group Assignment (business proposal/working paper for event management)- This is a group assignment to develop critical thinking and entrepreneurial skills.

- Requirements of group assignment:

❖ Members of a group are limited to ten-twelve (10-12) persons only.

❖ Each group can choose one (1) of the following topics as their practicum project: Choice 1 – ‘The practice of direct selling’. (The group has to prepare business

proposal.) Choice 2 – ‘Event management’ (The group has to prepare working paper for event

management.)

❖ You are adviced to refer to at least five (5) references, including journal, articles, magazines or online journal. Please include your references in your report.

❖ Number of pages: 15-20 pages (excluding references) of A4 paper, typed with “double-spacing” , using font size ‘11’ and Tahoma/Arial font type.➢ Please submit your assignment in 1 hard-copy and soft-copy (COMPULSORY)

to your lecturer.

❖ Submission dateline for the group assignment: 30/10/2015, 4.00pm Late submission will be penalized, one (1) mark for each (1) day late will be deducted from the overall marks of the assignment.

❖ Front Cover Page - Please use coloured paper as stated below for your front cover page:NO SCHOO

LCOLOUR NO SCHOOL COLOUR

1 FKSW ORANGE 6 FPL BROWN2 FPEP PURPLE 7 FSMP YELLOW3 FPP PINK 8 FPSK BLUE4 FSSA RED 9 FKAL PURPLE5 FKJ WHITE 10 FKI WHITE

❖ Please include your faculty, section no., full name of each group member, course name and course code, matric number, Title of the assignment and date of submission.

❖ Any changes of the title of assignment made by student should get the permission from their respective lecturer and supervisor.

❖ ASSESSMENT CRITERIA: Choice 1- Buisness Proposal

No. Evaluation Criteria1. Potential of feasibility of the business idea2. Planning and management of business team3. Marketing and competition4. Production/operation planning and management5. Business financial planning and management6. Risk management

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7. The quality of contents and presentation of the reportTotal

Choice 2- Event ManagementNo. Evaluation Criteria1. Potential of uniqueness and feasibility for the idea of the program

activity2. Rational achievement and objective of the program activity3. The effectiveness and relevancy of the planning of management4. The effectiveness and relevancy of the marketing plan5. The effectiveness and relevancy of the operation plan6. Forecasted budget7. Quality of the contents and the presentation of the report

Total

3) Practicum Project

❖ The practicum project of each group should be conducted according to the topic of their business proposal or working paper.

❖ Every group need to make an appointment with their supervisor to discuss about their practicum activity. Students are encouraged to discuss with their lecturer regarding the practicum activity as well as the presentation.

❖ Please refer to the checklist of entrepreneurship practicum project as follows to prepare the practicum project:

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ACTIVITIES THINGS TO DO

1 THE PRACTICE OF DIRECT SELLING

1. Discussion on the type of product/services that will be carried out2. Deciding the business entities that needed to set up.3. Planning the task and responsibilities of each group member.4. Planning on the suppliers/ capital and any other resources needed.5. Planning of administration/ operation/ marketing/ financial/ risk management.6. Prepare and submit the business proposal.7. Prepare to conduct direct selling (you may start your business before the Expo, eg. Take ordering, sale door to door, promotion etc.)8. Practise direct selling on Expo day.9. Prepare and submit the practicum activity report.10. Prepare the practicum activity presentation.11. Presentation

2 EVENT MANAGEMENTe.g. seminar, forum, dialog session, public lecture, sports, etc.*it is encouraged to carry out program that related to entrepreneurship

1. Discussion on type of event that will be carried out. The event must related to entrepreneurship.2. Deciding on date of conducting the event.3. Planning time and venue for the event.4. Planning on the responsibilities of team members.5. Planning on the implementation methods/ strategies of the activity.6. Prepare the working paper for event activity.7. Conduct the event.8. Prepare and submit the practicum activity report.9. Prepare the practicum activity presentation.10. Presentation.

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❖ Each team member must participate in all the activities, e.g. meeting with the lecturer, group discussion, contribution in writing a business proposal and report, preparing and running the practicum activities.

❖ Each group is required to organize a practicum activity for ONE day (12 hours).

❖ ASSESSMENT CRITERIA OF EXPO APK:-NO.

EVALUATION CRITERIA BREAKDOWN FOR EVALUATION CRITERIA

1. PRESENTATION STYLE OF THE STALL

AttractivenessClarity of message being promotedQuality and Creativity

2. IMPLEMENTATION/ BUSINESS STRATEGY

ManagementOperationMarketing

3. GROUP COOPERATION Commitment and enthusiasm of team members

4. OTHERS Supporting documentationEffort

4) Practicum Report & Presentation

❖ Submission dateline for the PRACTICUM REPORT assignment: three (3) days after your Expo day ➢ Please submit your report in BOTH hard and soft copies (CD) (COMPULSORY) to your lecturer.

❖ Submit the PRESENTATION SLIDE in hard and soft copies before presentation begin.

Guidelines for the Report & Presentation

❖ All groups will be given the opportunity to present their practicum project’s report at specific time which will be decided by the LECTURER. (Please refer to YOUR RESPECTIVE LECTURER for PRESENTATION TIMETABLE)

❖ All the group members must participate in the presentation.

❖ It is up to the students to decide their report presentation style.

❖ The main contents of the practicum activity Report & Presentation should include, but not limited to:i. Background of the practicum activityii. The achievement of business project’s goal (Were the business objectives achieve?)iii. The implementation/business strategy used to achieve the project’s goaliv. The effectiveness of the practicum project compare to its plan.v. Financial reportvi. Significant lessons/experience obtained from the implementation of the practicum

project.

❖ Time allocated for the presentation: 25 minutes (including 5 minutes of Q&A session) per group. Question & Answer session will be held after the presentation.

❖ The PowerPoint slides should be submitted before the presentation to your respective lecturer and supervisor (3 slides per page is preferable).

❖ ASSESSMENT CRITERIA OF PRESENTATIONNO.

EVALUATION CRITERIA BREAKDOWN FOR EVALUATION CRITERIA

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1. STYLE OF PRESENTATION Quality and creativity.2. PRESENTATION OF REPORT

CONTENT AND DISCUSSIONS:The achievement of practicum project’s objective.Implementation and effectiveness of business strategy (proposed) in achieving the objective of the practicum project.

Problem-solving skills and techniques applied in the practicum project.

Lessons/experience gathered from the implementation of the practicum activity.Financial Report

3. GROUP COOPERATION Commitment & cooperation in group4. TIME MANAGEMENT Time specificity5. Q & A SESSION Able to handle questions and provide good

argument during Q&A session.

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