apm conference manchester: building the bbc in the north - adrian mills
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Building the BBC in the North
Adrian Mills, BBC North Southampton Solent UniversitySeptember 2013
Building a BBC for the future
Adrian Mills, General Manager, BBC NorthAPM Conference, Manchester, December
2016
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Scotland 5m
Northern Ireland 2m
Wales 3m
South 11m
London 11m
Midlands 13m
North 16m
The BBC underperforms in the North
ReachShare
ApprovalInvestment
The audience challenge
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The digital challenge
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Broadcasting House Television Centre MediaCityUK
1934
1960
2012
The building challenge
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The cultural challenge
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• New ways of working
• New culture
BBC North
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• Better serving audiences in the North of England
• Deliver a “creative dividend” to the BBC
• Deliver benefits to the region
• Realise financial benefits for the BBC
BBC North – Objectives
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BBC move announced
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BBC in the North of England
Marketing Audiences
Communications
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BBC at MediaCityUK – 3 leased buildings
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MediaCityUK - designed to inspire
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Creative, flexible spaces
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Creative, flexible spaces
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Creative, flexible spaces
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State of the art technology
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State of the art technology
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State of the art technology
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• Open plan
• No offices/owned space
• Mix of departments/genres
• Wireless
• Clear desk policy
• 75% reduction in storage
• More collaboration areas
• Fewer meeting rooms
New ways of working
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• Free desk• Laptop• Screen,
keyboard & mouse
• Mobile phone
• Fixed desk• Tower
computer• Fixed
phone
75% 25%
New ways of working
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2020
Talent and Recruitment
48% from North West
52% from rest of UK
55% in-scope staff said “yes”
Building a workforce for the future – diverse, representative, able to adapt to work with new technologies, fit our culture & values
2011 The BBC’s biggest ever migration - 800 new staff recruited in one year
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TRUST is the foundation of the BBC; we are independent, impartial and honest
BBC Values
We RESPECT each other and celebrate our diversity so everyone can give their best
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AUDIENCES are at the heart of everything we do
We take pride in delivering QUALITY and value for money
CREATIVITY is the lifeblood of our organisation
We are one BBC; great things happen when we WORK TOGETHER
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A centre for CREATIVE
EXCELLENCE in the North
Highly CONNECTED
to our audiences & externally
Recognised for HIGH
PERFORMANCE teams &
culture
• Audience-centric• Innovator• Distinctive• Exciting for people• High Quality•World Class Talent: next generation talent factory• Technology leader• Northern voices• Strength in diversity
• Audiences: pan-UK and especially in North• Community across North• Partners & Indies in the North• Institutions• Rest of BBC in the North of England• Open, transparent
• Common purpose• High performance culture• Fulfilling careers and potential• Personal responsibility, collective achievement• On-going improvement
The most FLEXIBLE &
COLLABORATIVE part of the
BBC
• Unconstrained careers for our people – BBC and beyond• Highest mobility of workforce in BBC• Highest level of cross-departmental collaborations, & with other parts of BBC
The most EFFICIENT,
EFFECTIVE & SUSTAINABLE part of the BBC
• Relentless focus on simplicity and value for licence fee payer• Maximum utilisation of assets & people• Best ROI (‘bang for buck’) in BBC• More than fair share of commissions won• Greenest production site in BBC
BBC North aspires to be...
BBC North - 5 aspirations
...pioneering on behalf of UK audiences and as a pilot for rest of BBC
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Staff Engagement - North Leadership Group
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To create coherent and cohesive leadership across the site
c200 senior staff at BBC North meet 3 times a year to:
•Understand and contribute to the BBC North strategy •Lead on creation of new culture and behaviours •Promote collaboration to enhance creativity •Explore how to get the best from BBC North•Share BBC content and best practice •Leadership development and networking opportunities •Look outside the BBC for inspiration and collaboration
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Staff Engagement
Career Me• Inductions• Mentoring• Job shadowing • Leadership training• Hot Shoes
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Creative Me• Audience insights• City insight days• Stepping Out• Master classes• Creative brainstorms• Production skills training
Social MeA range of activity clubs, led by staff- eg music, sports, learning a language, beer & pub club
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Staff Engagement – comms campaigns
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BBC North culture is different, tangible – creative, collaborative, audience-focussed
New drama, comedy, documentary, lifestyle lead to reduction in North television share gap
Fall in North radio share gap
Over 200,000 attended an event or watched a show at MediaCityUK; over 700,000 attended one of our broadcast events across the region
Gross Value Added attributable to the BBC in the North (expenditure £203m/GVA £391m) increased by 19% between 2009/10 and 2011/12
Staff survey results consistently higher than the rest of the BBC
Sustaining levels of network activity
Hiring and retaining highly skilled digital talent
Successes and challenges
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Key levers for success
1. Clear vision, values, behaviours, objectives2. Leadership3. Communications & staff engagement4. Foster/reinforce/reward new behaviours5. Lessons learned6. Project management, KPIs, performance
monitoring, staff appraisals7. Celebrate achievement
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