#apmp2016 - c.ymcdn.com · #apmp2016 socialnomics the effect of social media will fundamentally...
TRANSCRIPT
#APMP2016
#APMP2016
“OMG” Proposals Literally
“Totes Amazeballs”
#APMP2016
“OMG” proposals literally “Totes Amazeballs”
• Socialnomics
• Digital footprint
• Implications of social media on bidding
• Social media savvy buyers
#APMP2016
Twitterature
@OMGAPMP
#APMP2016
@OMGAPMP
#Wellnearly
#APMP2016
Socialnomics
The effect of Social Media willfundamentally impact your work
#APMP2016
@OMGAPMP
#APMP2016
Population………………. #sowhat?
1. Facebook2. China3. India4. Tencent5. WhatsApp6. Google+7. Linkedin8. USA9. Instagram10. Twitter
#APMP2016
More People Own a Cell Phone
Than a Toothbrush!
#APMP2016
4.2 Billion People
Access social Media using a mobile device
#APMP2016
53% of the Millennials
Would rather lose their sense of smell
Than their cell phone
#APMP2016
Every second 2 people join
That would fill the Boston Red SoxStadium in 5.5 hours
#APMP2016
The minimum age for
Has been lowered to 13
#APMP2016
The average goldfish has an attention span of 0:08 seconds
The average human has an attention span of 0.07 seconds
#APMP2016
Is social media a necessary evil?
#APMP2016
What happens here
Stays here
#APMP2016
Digital footprint
#APMP2016
Photobombing
DowntickSelfie
Staycation
Solutioning
OMG
Totes
Amazeballs
Meh
Implications of social media on bidding
#APMP2016
Can this generation write?
#APMP2016
Effect on Learning
Children who spend much of their time online find it harder to concentrate in class, are permanently distracted and have shorter attention spans, researchers found.
Many teachers are also unhappy at the increase in the number of children who are using text-speak or social networking chat - such as 2mor, msg, lol and bk - in place of English grammar.
Source: www.telegraph.co.uk/education
#APMP2016
Internet influence on Information processing
One of the most important recent trends in marketing is the increased use and influence of the Internet. Many researchers believe that decision making is becoming overwhelmed by information. While expert decision makers will likely continue to seek out arguments to support their decisions, peripheral processing is likely to continue to play a significant role in many decisions. In fact, understanding and writing for peripheral processing may be even more important in the future.
Source: APMP PMBOK
#APMP2016
Know your audience
Central Processing
Logic and sound arguments
Provide the evidence
Peripheral processing
Mental shortcuts and cues
Make the point
#APMP2016
Life without limits !
We do not wish to prescribe word counts for each response and would ask that your total submission is no more than 45 pages using the type font Calibri, point 11. Any other appendices will not be considered. This limit is to include any charts or appendixes you choose to submit in response to those questions that request charts or where you feel your answer is best represented in a form other than a written statement. Please note that each response has a different weighting and you may wish to consider this when responding.
#APMP2016
Make your point !
You have 140 Characters
– use them wisely
#APMP2016
@OMGAPMP
Welcome to the APMP UKAPMP UK is the UK chapter of the ‘Association of Bid and Proposal Management Professionals’ which is the body that defines and supports best practice in the areas of bids, proposals and business acquisition.As a group of like-minded professionals and companies, we promote and share proven techniques, tools and experiences with and amongst our membership.We hold regular friendly networking events covering interesting and relevant subjects from how to engage with current procurement practice, to the art and science of pitching. Come and hear what we have to say.
Join us, make us better
#APMP2016
@OMGAPMP
1992 is not a year on which I shall look back with undiluted pleasure. In the words of one of my more sympathetic correspondents, it has turned out to be an 'Annus Horribilis'. I suspect that I am not alone in thinking it so.
I’ve had better years
#APMP2016
Implications of social media on bidding
#APMP2016
Information Overload
#APMP2016
Social media savvy buyers
50% of the World’s population are under 30
#APMP2016
Social media savvy buyers
#APMP2016
Social media savvy buyers
Do you like what people are saying about your brand ? 90% of buyers trust peer recommendations
#APMP2016
Social media savvy buyers
“Brevity was both your friend and your enemy.”
#APMP2016
@OMGAPMP
We shall go on to the end, we shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills;
We won’t give up - We’ll save the nation
#APMP2016
@OMGAPMP
"Shall I compare thee to a summer's day?Thou art more lovely and more temperate:Rough winds do shake the darling buds of May,And summer's lease hath all too short a date".
You’re Gorgeous – live happily ever after.
#APMP2016
@OMGAPMP
Her blood is settled, and her joints are stiff;Life and these lips have long been separated:Death lies on her like an untimely frostUpon the sweetest flower of all the field.”
She’s pushin’ up daises –the worms will dine tonight.
#APMP2016
So, what have we learned?
• Adjust your writing style
• Knowing the evaluation team and criteria is more important than ever
• Be social media literate
• Make brevity your friend
• Make every word count
• Don’t write it if you can’t back it up
#APMP2016
Takeaway and Prizes
The effect of Social Media willfundamentally impact your work
#APMP2016
#APMP2016
Contact us
• Mark Whelan CPP.APMPMark Whelan @mhwhelan
• Karen Althen CP.APMP Karen Althen@althenk
#APMP2016#APMP2016