masstlc social media event with erik qualmann, socialnomics
DESCRIPTION
9/27/11 Erik Qualmann, author of Socialnomics provided the keynote presentation for MassTLC's social media seminar "Tying Social to the Traditional to Deliver leads and results" .TRANSCRIPT
@equalman
PR
SALES
SERVICE
CRISIS
PRODUCT
RECRUIT
B U Y
LISTEN
SELL
REACT
INTERACT
LISTEN
INTERACT
REACT
SELL CUSTOMER
COMPANY
Socialnomics: Social Media Escalator © Erik Qualman
search.twitter.comtwitter search
google.com/insightskeyword analysis
siteexplorer.search.yahoo.comlink tracker
technorati.com blog search tool
google.com/alerts keyword tracker/rep mgmt
hootsuite.com social posting and analysis
blogsearch.google.com blog search tool
wisestamp.com social signature
grader.com site & profile analysis
wefollow.com twitter category influence
klout.com influence
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awareness publish & management hub
bazaarvoice ratings & reviews
parature customer service
radian6/salesforcereputation management
shopvisiblesocial commerce
sysomosanalytics & real-time tools
wildfiresocial contests & sweeptstakes
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mashable.com
socialnomics.com
techcrunch.com
BL
OG
SP
AID
FR
EE
******
eReaders/tablets
#1 Selling Amazon Product
Product Placement
eReader sales beat hardcover sales
”Erik Qualman has written a brilliant book called Socialnomics, in it he suggests that to be successful in social media you need to listen first, sell second.”
- Forbes
“In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it.”
– Steve Kaufer, CEO, TripAdvisor